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Bluesky Is Having a Moment, But Most Brands Aren’t Ready to Jump In Yet

21 November 2024 at 09:32
Bluesky is booming as internet users seek out the comfort of a controlled social media environment. However, the opportunity for marketers remains limited, due to a lack of ad products and a relatively restrictive audience scale. Brands who are actively posting organically on Bluesky are typical first movers, the likes of Duolingo, Hulu, and Netflix....

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