Preparing for the Era of βBigβ and βSmallβ
10 December 2024 at 09:03
In light of THE news (do we treat this like the Super Bowl without saying exactly what it is?)--for me, as the CEO of an independent agency, it's an interesting time to reflect. As a former employee of both holding companies, Omnicom and IPG, and truly growing up a child of "Big Advertising," I'm fascinated...