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Before yesterdayMain stream

What the Omnicom-IPG Mega-Merger Could Mean for Agency Talent and Clients

11 December 2024 at 09:40
The recent announcement of Omnicom's acquisition of IPG got me thinking about my early days working for both holding companies. I started my career in media at BBDO, buying television. Back then, media and creative worked together under one roof, and holding companies were only beginning to consolidate their power. It was a simpler time...

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