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Why Black Culture-Focused Tentpole Events Should Be on Your Brand’s Radar

21 November 2024 at 06:00
For years--especially in the last four--we've watched brands expand marketing efforts holistically and prioritize voices of color through organic and paid media placements. However, a continuously overlooked medium for major brands and advertisers is Black culture-focused tentpole events. As a regular attendee at such events as Essence Festival, CurlyCon, or CultureCon, to name a few,...

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