Volvo is shaking up its media agency roster for the first time in 25 years. IPG Mediabrands' Initiative has won Volvo's global media review, ADWEEK has learned. The account spans all regions outside of China, with key markets including the U.S., U.K., Germany, Sweden, Japan, Australia, Korea. Work will begin in 2025 after a brief...
For months, popular fighting game YouTubers have been under attack. Even the seemingly most cautious among them have been duped by sophisticated phishing attacks that hack their accounts to push cryptocurrency scams by convincingly appearing to offer legitimate sponsorships from established brands.
These scams often start with bad actors seemingly taking over verified accounts on X (formerly Twitter) with substantial followings and then using them to impersonate marketing managers at real brands who can be easily found on LinkedIn.
The fake X accounts go to great lengths to appear legitimate. They link to brands' actual websites and populate feeds with histories seemingly spanning decades by re-posting brands' authentic posts.
Men's grooming brand Duke Cannon has selected Quality Meats as its creative agency of record (AOR), it exclusively told ADWEEK. The agency will collaborate with the brand's internal team to develop campaigns that will "provide a fresh new take on men's grooming," according to a statement. Duke Cannon declined to disclose the size of its...
The New York Times has ended its relationship with Droga5 and has added 72andSunny to its creative roster to work on major brand campaigns, ADWEEK has learned. The Times said it does not have an agency of record and works with a roster of agencies on various needs. "We work with a number of agencies...
At any given time, agency holding companies have multiple pitches of different scale in play--and more often than not, they're pitching against each other. As Omnicom moves to acquire Interpublic Group (IPG), the two are undoubtedly facing off in various ongoing media and creative reviews--in which case, do they precede as enemies or friends? It...
Former Droga5 executive creative director Dan Kelly is headed to FCB New York to co-lead a team overseeing Kellanova brands Cheez-It, Pringles, Rice Krispies Treats, and Eggo, following IPG being named creative partner on priority brands earlier this year. Kelly takes on the role of executive creative director. He joins Drew Halpern, as svp, group...
YMCA of the USA has named The Martin Agency as its advertising agency of record, following a competitive review by the organization. The Martin Agency will be responsible for the development of an integrated brand campaign that will be implemented in local communities nationwide surrounding the orgnizations' 175th anniversary in the United States. Details of...
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