Comcast and other TV streamers are now chasing YouTubeβs ad dollars instead of the other way around
TV providers and streamersβ real competition isnβt each other, itβs social video. Or at least thatβs what the president of Comcast Advertising, James Rooke, said during an interview on Wednesday at CES 2025 in Las Vegas. The ad exec was speaking about the companyβs Monday launch of βuniversal ads,β a solution that lets marketers buy [β¦]
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