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Today β€” 4 July 2025News

A trip to Morocco with my mother-in-law made us closer than ever. We talk like we're friends.

4 July 2025 at 04:08
The author with her mother-in-law smiling in Morocco with a camel behind them.
The author felt closer to her mother-in-law after a trip to Morocco.

Courtesy of Julia Reynolds

  • My mother-in-law and I connected immediately, but a trip to Morocco recently made us even closer.
  • My husband and I bought a house in Italy, and we all went to Morocco to buy accents to decorate.
  • She and I enjoyed shopping together and had plenty of deep conversations.

I first met Kathy, the woman who would later become my mother-in-law, on a small island in the Pacific Ocean thousands of miles from where I, she, or her son grew up.

My future husband, Uriah, and I were living on Kaua'i at the time, and he had the brilliant-yet-terrifying idea that we should have both our moms out to visit at the same time so everyone could get to know one another. The week before everyone arrived, I was a jumble of anxiety. I was conscious of Uriah's strong bond with his family and eager to make a good impression.

It turned out that all of my sleepless nights were for naught. Kathy welcomed me into the family with the warmest embrace, both figuratively and literally. She and I clicked immediately, and I couldn't believe how comfortable I felt around her.

A trip to Morocco made our relationship even stronger

It was September 2023 when we first met, and we saw each other again the next month for a few days in Colorado, Uriah's home state. Then, when we got married in Sicily in May the next year, we all spent a week in Sicily together.

Despite having spent a cumulative total of less than three weeks together, we had already established a close rapport. But it wasn't until we traveled together to Morocco this past February that our bond truly solidified.

Uriah and I had just bought a house in Italy, and Kathy traveled with us to Sardinia for the closing. Neither of us had ever owned a house before, and I had the wild idea of flying to Morocco to shop for embroidered bedspreads and other unique accents to make it our own.

I had memories from a trip 10 years earlier of all the gorgeous, colorful textiles and rainbow mosaic lamps casting textured light over the chaotic medina. I sent Kathy a cheap flight I'd found from Milan to Marrakesh and asked if she was up for it. She agreed without hesitation.

When we first stepped out of the taxi in downtown Marrakesh, the teenage daughter of our Airbnb host met us to guide us to our apartment. As I rushed to follow her through the labyrinthine medina, I realized Kathy and Uriah were getting swallowed into the crowd, and I gestured to our host that we should let them catch up.

The author's husband smiling while standing next to his mother, who is sitting on a camel.
The author, her husband, and her mother-in-law enjoyed being in Morocco together.

Courtesy of Julia Reynolds

I felt a touch of trepidation when I saw their nervous faces among the throng of people, and I wondered briefly if I'd made a mistake taking them somewhere that could pose such a sensory overload. I was relieved when we were all safely in our Marrakesh apartment.

Over the next few days, Kathy and I pored over fabrics in stall after stall with endless bolts of silk jacquard, cotton, wool, and tightly-woven berber in every color imaginable. Uriah would lose interest and leave us to our own devices, while we looked at dozens of textures and patterns before choosing our favorites and arranging to have them cut and hemmed.

We open up to each other and have shared beautiful memories

The next week, in Essaouira, we spent more time one-on-one as the 20th place we'd stopped to look at throw pillows proved to be the final straw of Uriah's house-shopping patience.

Leaning back on cushions in a cafΓ© overlooking the ocean, we spoke not as mother- and daughter-in-law with all the fraught, implied complications those relationships often hold, but as two women sharing stories of love, loss, and heartache. Uriah would find us sometimes, swept up in these discussions, and groan, "Are you two crying again?"

Somewhere in the magic of Morocco, between a crowded medina in Marrakesh and a crimson sunset over a beach in Essaoira, Kathy and I shared experiences that were ours alone. We packed them with us like souvenirs when we flew our separate ways, but the memories we'd woven together were in patterns far more intricate and colorful than the textiles we chose. Like the postcards Kathy always buys but doesn't send because they're too beautiful, we'd keep them with us always.

Read the original article on Business Insider

Many boomers are open to passing on an early inheritance — but their adult kids are too afraid to ask

4 July 2025 at 04:07
Older couple by pool with laptop
Some boomers are passing on their wealth early rather than waiting to leave an inheritance.

The Good Brigade/Getty Images

  • Some boomers want to pass down an early inheritance to help their millennials kids.
  • However many struggle due to financial uncertainty and taboos about money, financial planners said.
  • The planners said families should have open conversations and get their own finances in order.

Two financial phenomena are happening at once: Millennials are increasingly putting off having kids, or having fewer than they'd prefer, due to financial reasons. At the same time, boomers are expected to pass down the greatest wealth transfer in history.

So what happens when millennials get an inheritance after it's too late to really change their lives' trajectory?

"There are people right now who are just not having families because they worry about the money, and then someday they're going to be 55 and inherit a shitload of money from their parents. The time to have a family will be over, and they'll be wildly rich," Adam Harding, a financial planner based in Arizona, told Business Insider, calling it a "sad development" but not a surprising one.

Boomers have increasingly expressed interest in passing down an earlier inheritance to their children. Several who have done it previously told BI that they felt theirΒ adult kids could use the money now, while they are still in the earlier phases of building a family and career. Others are open to the idea but may not know how to start or if they're in a financial position to do so, and their adult children are too afraid to ask.

A Senior Living survey published in February that included over 2,400 American adults found that 70% of parents expected to leave an inheritance to their children when they die. Of that group, 76% indicated they'd be open to considering passing down that inheritance early. Despite the interest in passing on wealth prior to their death, only 8% of respondents said they had actually done it. Meanwhile, only 4% of adults said they had asked their parents for early inheritance.

Financial planner Stoy Hall told BI many Americans who would like to pass on wealth just aren't sure if they can actually afford to do it. They're trying to make sure they have enough to live on without knowing what their future costs might be, while also trying to figure out what they can pass down.

Compounding the problem, he said, is that "we don't talk about money enough in America." Because talking about money is so taboo, he said parents and their adult children struggle to understand how the other is doing financially and what their needs look like.

"Most kids don't know how much their parents do have or don't have," he said, adding that "makes it harder."

Harding said part of the reason baby boomers are hesitant to part with their wealth is that for much of the generation, it did not come quickly to them but was saved over a lifetime. They were also raised by Depression-era, cost-conscious parents.

"They grew up prudent and they got rich a little bit at a time," he said. "They're just so accustomed to always seeing the number get bigger that they feel uncomfortable seeing it go the other direction."

For boomers who want to help their kids but struggle to part with their wealth, he said getting a clear hold on their finances can help. A third party, like a financial planner, can help assess how much they're able to give, even factoring in the potential costs of assisted living and other expenses.

Adult kids need to get their own finances in order first

Harding agrees that families need to have more open conversations to address these discrepancies between what parents have and what their adult kids need. But in addition to the parents, their children need to understand their finances as well.

He said it's a lot easier for someone to ask for help from their parents if they've got their own finances in order, as opposed to someone who's a spendthrift.

"Get your own house in order without having received help first," he said.

That doesn't necessarily mean getting your student loans or mortgage fully paid off, but rather demonstrating that you have a plan for paying them off, a plan for saving, and specific financial goals that you are actively working toward.

What the boomers don't want to do, he said, is gift $20,000 just so their adult kid can go to Europe a few times a year. Instead, they should have a detailed financial plan that lays out how much they are trying to save and for what purpose, whether it's to own a home or afford to have another baby.

While parting with wealth can be psychologically challenging, Harding recommends parents think about why they have focused on accumulating wealth in the first place. For many of his clients, the reason is to provide for their family, so why not provide when the money will do the most good?

And even from a selfish standpoint, he said, giving early so you can have another grandchild seems like a pretty good way to spend your money.

Do you have a story to share about passing down or inheriting wealth? Contact this reporter at [email protected].

Read the original article on Business Insider

Sneakerheads and footwear insiders tell us why Nike is on the right track

4 July 2025 at 03:57
Lamar Stewart with his shoe collection
Lamar Stewart has over 100 pairs of shoes in his collection.

Lamar Stewart

  • Nike is trying to regain dominance with a new CEO, strategies, and sports-focused initiatives.
  • Collectors and analysts emphasized the importance of using exclusivity to boost Nike's appeal.
  • Nike's partnerships with athletes and innovation are keys to its comeback efforts.

Nike's biggest fans have some tips for the retail giant.

The sportswear brand is on a journey to regain its footwear dominance.

Although its $46 billion in annual sales are ahead of smaller competitors like On Running, longtime rival brands like Adidas are nipping at its heels when it comes to mindshare.

Nike's sales fell 10% during its last fiscal year. In October, as growth was stalling, the company brought on a new CEO, Elliott Hill, to get the business back on track. He's been slashing promotions, prioritizing wholesale relationships with major retailers, and putting sports back at the brand's forefront.

Many avid shoe collectors, sometimes called sneakerheads, have followed the brand through its ups and downs over the years. Business Insider spoke with two loyal customers and an analyst who follows the company closely. They had mixed perspectives on the Nike of 2025.

Here's what people who know Nike well have to say about the wins and losses of its comeback efforts.

Nike needs to get better at knowing what to stock and when

Lamar Stewart, a 32-year-old collector who estimates he owns over 100 pairs of shoes, said his love of Nike goes back to his teenage years. Lately, though, he's found some of the brand's drops underwhelming.

Part of the problem is Nike's inventory strategy, including knowing when to limit or increase the quantity of a sneaker. Take the classic University of North Carolina Jordan 1 that Nike reimagined and released in May, Stewart said. Though he and other sneakerheads he knew were hyped for the famous blue and white shoe drop, the company released so many that Stewart saw them "sitting on shelves" in stores and online.

Shelves of shoes
Shu Cheng's .IMAGE store carries hundreds of retro Nike styles.

Shu Cheng

"When they have a lot of stock, people aren't feeding into it," Stewart said.

It's an issue Nike is addressing behind the scenes. Hill, the former president of consumer and marketplace who returned to the company as CEO, is helping Nike lessen its reliance on retro styles, such as Air Force Ones, Nike Dunks, and Air Jordan 1s. Nike has been collaborating with some of the WNBA's biggest stars on new styles and reviving its focus on running, for example.

Some analysts are optimistic that Hill can help manage this "tug-of-war between scarcity and distribution," BMO Capital Markets analyst Simeon Siegel said.

Exclusivity is necessary

Nike did better anticipating demand with the Neon Air Max 95. It's "one of the most legendary Air Maxes," Stewart said, and collectors went crazy for the April release.

Stewart said the drop drummed up feelings of the old days for sneaker collectors like himself, recalling the excitement of waking up early to stand in line for a coveted shoe. It may have been frustrating for those who couldn't get their hands on them, but complaints about not enough shoes are good for the apparel giant. It's better to leave customers wanting more.

Hill said during Nike's earnings presentation last week that the company saw promising results in the fourth quarter with "reintroducing the Air Max 95 to a new generation."

Siegel said creating exclusivity is key to appeasing sneakerheads. Recreational shoe collectors want what their peers can't easily get their hands on. That's part of why the company mixes in drops exclusive to its SNKRS app.

"Nike needs to have many shoes that are hard to get," Siegel said.

Innovation is tricky

Innovation is also critical to Nike's efforts to move beyond its retro styles.

Shu Cheng sells many Nike styles at .IMAGE, the New York City sneaker consignment store he cofounded.

He said he does his best to educate Jordan-obsessed customers about Nike's new technologies, like the Nike x Hyperice Hyperboot, which heats up and massages ankles. His shoppers are more interested in retro styles, though.

"We want to give our customers Nike's innovation, but they're not coming in and asking for it," Cheng told BI.

Still, some of Nike's more innovative shoes have sold well. WNBA star A'ja Wilson's A'One sneaker sold out in under five minutes in May's online release. The A'One was made with Nike's cushioning technology called Cushlon ST2 foam.

.Image shoe store
Shu Cheng buys and resells sneakers.

Shu Cheng

"I think where Nike went wrong in recent years was losing focus on what has made the company great for so many years, which is innovating and designing really cool products and telling marketing stories that gets the consumer excited about those products," Jim Duffy, a Nike analyst for Stifel Institutional, previously told Business Insider.

Such innovation comes from putting their "ear to the streets" and listening to consumers, Stewart said. Smaller rivals are flourishing by "giving the people what they want," he said.

Running brand Hoka, for example, has been a leader in the ultra-cushioned shoe trend among athletes. To catch up, BMO analysts suggested Nike take a leaf out of its old playbook and be a "fast copier" of what's working for Hoka.

Nike, which released its cushioned Vomero 18 running shoes in February, is already following the trend.

@torialynaee

Testing out the newest Nike Vomero 18s on a quick 4 mile run, to see if they’re worth all the hype! Spoiler alert ‼️: they absolutely are πŸ™‚β€β†•οΈπŸ™‚β€β†•οΈ Every runner at any skill level needs a shor that feels great for THEM. I thought they would be all hype and feel like my Hokas, but boy was I WRONG! @Nike #nikeshoes #nike #runningshoes #nikevomero18 #vomero

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What's next for Nike

Nike's renewed sports-first approach is smart, Cheng said. Instead of focusing on celebrities β€” like competitors Puma and On have done with Rihanna and Zendaya β€” collaborating with athletes leans into Nike's image as a sportswear brand.

However, there's no denying the connection that sports style has with streetwear. The Air Jordan 1 started off as a basketball shoe and grew into a cultural phenomenon and its own brand under Nike Inc. The sportswear company is no stranger to partnering with luxury brands and A-listers like Jacquemus or Travis Scott, either.

Nike is cooking up a unique collaboration with Kim Kardashian's Skims. The launch was recently delayed but is expected to be released in 2025, analysts said. Cheng said it's a good play to continue attracting female customers β€” something he said is missing from his shop.

"We used to sell a lot smaller sizes, and now less and less females come in," Cheng said. "It might bring back that customer base."

Winning over women is another brick laid in the groundwork of Nike's journey back to the top. Its first Super Bowl commercial in decades starred female athletes, and it's the popularity of the WNBA.

"Nike, the business, still dwarfs the competition," Siegel wrote in an analyst note.

Read the original article on Business Insider

Slate Auto ditches 'under $20,000' price tag for its pickup EV after Trump's 'Big Beautiful Bill' passes

4 July 2025 at 03:51
The left front of a gray Slate truck driving down the road.
The Slate Truck was expected to be priced from $20,000 after federal incentives when it went on sale in 2026.

Slate Auto

  • Slate Auto has quietly removed the "under $20,000" expected price tag for its electric pickup truck.
  • Trump's huge tax bill is set to scrap federal EV incentives, which Slate had hoped to qualify for.
  • Slate's website now says it expects its modular pickup to be priced in the "mid-twenties."

Slate's plan to sell its no-frills electric pickup for under $20,000 appears to have hit a speed bump.

The Jeff Bezos-backed EV startup previously said its modular Slate truck was expected to start at under $20,000 after federal incentives, but has now changed its website to say the electric truck will be priced in the "mid-twenties."

Slate's website featured the "under $20,000" expected price as recently as Wednesday, according to Internet Archive screenshots viewed by Business Insider. TechCrunch first reported the change.

It comes as the US House of Representatives passed a final version of President Donald Trump's "Big Beautiful Bill," which is expected to kill the $7,500 tax credit for new US-built electric cars from September.

When it unveiled the utilitarian truck in April, Slate said it would cost $25,000. However, the company had been banking on federal incentives, such as the $7,500 discount, to push the price of its first EV under the $20,000 mark.

The company did not respond to a request for comment from BI, sent outside normal working hours.

A lack of affordable options has hampered EV adoption in the US, and Slate Auto's CEO previously told BI the company aimed to help fill that gap.

The startup made a big splash with its first vehicle, with the back-to-basics pickup truck amassing 100,000 refundable reservations in its first three weeks on sale.

Although the base version of the truck, which is set to be built in Indiana with deliveries beginning in 2026, will lack frills such as screens, radios, or power windows, Slate says it will be heavily customizable.

Buyers will be able to buy over 100 accessories, ranging from personalized wraps to an "SUV kit" that transforms the Slate truck into a five-person people carrier.

The average price of an EV in the US is already almost $10,000 more expensive than its combustion-engine equivalent, and experts have warned that the scrapping of the $7,500 tax credit will make electric cars even more unaffordable.

A report by Harvard University's Salata Institute in March found that removing the tax credit would result in a 15% hit to expected EV sales by 2030, and 20 million metric tons extra of CO2 emissions over the same time period.

Read the original article on Business Insider

Trump's crowning moment is ammo for Dems in '26

4 July 2025 at 04:00

With B-2 bombers booming above, President Trump will deliver a motherlode of campaign promises for his supporters Friday, decimate his predecessor's priorities and demonstrate his total dominance over the Republican Party.

Why it matters: The MAGA mega bill is more than just an indisputable victory for the president and the party he has remade in his image.


  • It's also a stinging defeat for Democrats β€” but has given them fodder for the 2026 midterms.
  • With the stroke of his signature, Trump will undo the solar, wind and electric vehicles tax cuts that were at the core of President Biden's signature Inflation Reduction Act.
  • Trump will sign into law some long-term GOP goals, like making business tax credits permanent, changing how Congress counts tax cuts, pouring billions into border security, and slowing the growth of Medicaid and SNAP spending.
  • The big tax cuts will apply this year. Most of the spending cuts will hit after the midterms.
  • "It's going to make this country into a rocket ship," Trump said.

Zoom out: The country will little note, nor long remember how Congress passed this bill: the all-nighters, the nail-biters and the GOP false fighters, who ultimately tapped out for Trump.

  • But Democrats will make it their mission to ensure that voters don't forget what Trump and congressional Republicans did in the bill.
  • The tax cuts, they say, will benefit the already-wealthy the most β€” and the Medicaid cuts that target the poor could devastate health care options for millions.

Democrats will concede they lost on policy, but convinced they'll win β€” eventually β€” on the politics.

  • For eight hours and 45 minutes Thursday, House Democratic leader Hakeem Jeffries held up the GOP-led chamber's vote in favor of Trump's big bill, energizing his party (and his donors) by previewing attack lines certain to be distilled to 30-second TV ads for the 2026 campaign.
  • "This is a crime scene," he thundered from the House floor.

The intrigue: Democrats will mischievously borrow some Republican lines that were dropped along the way amid GOP anxiety over the bill's impacts.

  • "The Medicaid stuff in here is bad," said Sen. Josh Hawley (R-Mo.).
  • "Garbage," declared Rep. Chip Roy (R-Texas) earlier this week. "It's a good bill overall," he said after voting for it.
  • Expect those comments β€” along with Sen. Joni Ernst's "we are all going to die" shrug when the Iowa Republican was asked about Medicaid cuts β€” to be featured on local TV stations.

By the numbers: In all, the tax cuts total $4.5 trillion over a decade, leading to $3.3 trillion in deficit spending, according to the Congressional Budget Office.

  • Republicans will say the real winners are the 83% of households that would have been hit with a tax increase if Trump's 2017 Tax Cuts and Jobs Act had expired at the end of the year.
  • Democrats will focus on the more than $1 trillion in cuts to Medicaid, which is projected to put nearly 12 million Americans at risk of losing their health care and threaten rural hospitals across the country.
  • Trump is giving his MAGA faithful $170 billion in border and immigration funds and $150 billion for defense spending.
  • The oil and gas industry got many of its priorities.
  • Also tucked into the bill: a rise in the nation's debt ceiling by $5 trillion.

Then there are the Trumpian touches to the bill, such as no taxes on tips, a suggestion he got from a Las Vegas waitress.

The bottom line: Four score and seven days ago, the S&P 500 closed at its lowest point of Trump's presidency.

America's nonstop birthday party

4 July 2025 at 04:00

Starting with America's 250th birthday celebration, President Trump is planning a years-long mega-celebration that puts him at the center of the world's biggest events.

Why it matters: Trump's vision for the semiquincentennial goes beyond purely American fare to showcase the country's military, economic and cultural power on a global stage.


  • His expansive vision for a nonstop American celebration includes the 2026 FIFA World Cup and the 2028 Summer Olympics in Los Angeles, The Atlantic recently reported.
  • Trump is floating additional programming like a "Great American State Fair," "Patriot Games" and a "Freedom Plane" inspired by the Bicentennial-era "Freedom Train."
  • In keeping with his love of spectacle, a New Year's Eve-style ball drop in Times Square has been discussed.

Driving the news: Trump's speech at the Iowa State Fairgrounds Thursday night served as the formal kickoff to the celebrations and an opportunity to brag about congressional Republicans passing his "one big, beautiful bill."

  • The president soft-launched 250 this year with a rare military parade to honor the Army in D.C., which coincided with nationwide "No Kings" and anti-ICE protests.
  • More military branches' birthdays will be recognized this fall, with celebrations planned for the Marines and Navy.
  • Trump said last night his 250th anniversary plans include a UFC fight on the grounds of the White House.

Zoom in: Some of the planned activities for America 250 are more squarely around American pride, like a student-focused America's Field Trip.

  • Trump wants his proposed sculpture park, dubbed the National Garden of American Heroes, to be ready by July 2026. The plans feature life-size statues of figures like Ronald Reagan, Whitney Houston and Jackie Robinson β€”Β "all approved by Trump," as the Wall Street Journal reported.
  • "We're going to have a big, big celebration, as you know β€” 250 years," Trump said at Arlington Cemetery in late May. "In some ways, I'm glad I missed that second term because I wouldn't be your president for that. Can you imagine? I missed that four years. And now look what I have."

Reality check: The turbocharged celebrations come as Americans report record-low levels of patriotic pride.

State of play: Preparations for America's 250th birthday have been underway since roughly 2016 under former President Obama, though they've taken a more MAGA bent since January.

  • There are two main organizers at the national level: the White House's Task Force 250, which Trump chairs and established via an executive order in his first week in office, and the congressional America250 Commission, which was established in 2016, meant to be nonpartisan and is backed by a nonprofit.

Ex-Fox News producer Ariel Abergel, who interned in Trump's first White House and finished college in 2021, is now America250's executive director.

  • Other Trump allies like fundraiser Meredith O'Rourke and Trump adviser Chris LaCivita serve roles in the foundation supporting the America250 commission's work.
  • Outside of the federal planning effort, expect state-level programming across the country.

The intrigue: Donors to America250 include companies that have been seen as Trump-friendly, like Amazon, Coinbase and the Ultimate Fighting Championship.

Weddings are a must-attend on the billionaire social calendar for the summer

Jeff Bezos and Lauren SΓ‘nchez got married in Venice in June 2025.
Jeff Bezos and Lauren SΓ‘nchez tied the knot in a star-studded wedding in Venice.

AP Photo/Luca Bruno

  • The billionaire social calendar for the summer includes more than Sun Valley and the Hamptons.
  • It increasingly includes a few high-profile weddings each summer.
  • This season is punctuated by the weddings of Alex Soros, Jeff Bezos, and Eve Jobs.

The traditional soundtrack of the billionaire social calendar β€” the Allen & Company Conference in Sun Valley, the Hamptons, a yacht trip around the Med β€” has been interrupted by wedding bells.

Over the past couple of years, billionaire weddings have become must-attend events for those who want to see, be seen, and mingle with their fellow masters of the universe.

Last year, the wedding of the summer was undoubtedly that of Anant Ambani and Radhika Merchant. Billionaires like Mark Zuckerberg, Bill Gates, and Rihanna, who also performed at a pre-wedding bash, attended.

The previous summer, Ari Emanuel, superagent and then-CEO of entertainment business Endeavor, wedded fashion designer Sarah Staudinger. Elon Musk and Tyler Perry were among the billionaires on the guest list.

2025's billionaire wedding season is gearing up to be the biggest yet.

It kicked off in June when Alex Soros, son of hedge fund investor George Soros, married Huma Abedin, the political strategist and former Hillary Clinton aide. Photographed for Vogue were guests like supermodel Karlie Kloss, the wife of billionaire investor Josh Kushner, and fashion designer Diane von Furstenberg, the wife of media mogul Barry Diller.

Next down the aisle were Jeff Bezos and Lauren SΓ‘nchez Bezos, who wed in Venice a couple of weeks later.

Billionaires from the worlds of tech (Bill Gates, Sam Altman), media (David Geffen, Oprah Winfrey), and fashion (Kim Kardashian, FranΓ§ois-Henri Pinault) rubbed elbows to celebrate the third-richest man on Earth.

Next on the agenda: Eve Jobs, daughter of late Apple cofounder Steve Jobs, will wed Olympian equestrian Harry Charles in the Cotswolds sometime in August.

The question is: Will it be before or after Burning Man?

Read the original article on Business Insider

My Porch Pumpkins business started as a hobby. Now, it makes 6 figures, we're franchising, and I'm coaching entrepreneurs.

4 July 2025 at 03:33
Heather Torres poses with a pumpkin display
Heather Torres, the founder of Porch Pumpkins, started the business as a stay-at-home mom.

Heather Torres

  • Heather Torres first started accessorizing her porch with seasonal decor as a hobby.
  • After winning a local Best Yard award, the pandemic hit, and she decided to turn it into a business.
  • Since Porch Pumpkins was born, it has scaled to a six-figure business, and she's franchising.

This as-told-to essay is based on a conversation with Heather Torres, the owner of Porch Pumpkins, a Texas-based seasonal decor delivery company. It has been edited for length and clarity.

Shortly after my youngest son was born, I went crazy with pumpkins.

I'd always admired the beautiful seasonal decorations that the Dallas Arboretum displays each year, and when he was little, I decided to start trying my hand at creating pumpkinscapes at home as a way to keep him β€” and myself β€” busy.

It wasn't long before I got good at it. Really good at it. I won a local award for Best Yard in 2013 and just kept trying to one-up myself. Eventually, my friends started asking me to create displays at their houses, and I got the idea that maybe people would pay for professional pumpkin displays during the fall season, the way they do for Christmas lights.

The idea stayed in the back of my head for a few years while I was busy as a stay-at-home mom raising my children. But when the COVID-19 pandemic hit and everyone was stuck inside, it felt like the right time to try to make it a small business to earn a little money and use my talents. I decided I could bring the pumpkin patch to you!

I previously worked in the restaurant industry and knew I didn't want to make one-off custom designs. I wanted things to be super simple, so I created four different packages at different price points for customers to choose from.

The most popular package is the smallest display, which costs $325 and includes about 30 pumpkins of varying sizes. Our biggest package is for the true pumpkin lover, and it includes two 50-pound pumpkins, bales of hay, and all kinds of decorative extras for $1,350. We offer delivery and removal services. You can set up your own display, or we can do it for you.

We just celebrated our fifth birthday, and I never could have imagined how things would take off.

It used to be just me and my husband doing deliveries. Then I started hiring other moms I knew to work as part-time display designers and delivery drivers. I hired three people in my first year, and we completed just over 250 displays.

Now, we have over 20 people on our team, and we completely sold out in 2024. My goal was to decorate 1,000 porches, and we ended up doing 1,052.

It has worked out so that, now, I'm busy from August to December, but then I'm pretty much done in the spring and can be fully present to volunteer at my kids' school and do all the things a mom does, like try to cook dinner each night.

Two seasonal Porch Pumpkins displays
Two Porch Pumpkins displays, created by Heather Torres' seasonal pumpkin delivery business.

Heather Torres

This year, it became increasingly evident that people were gravitating toward this business and were really interested in my approach. I get emails all the time asking to pick my brain, so in March, I started coaching other entrepreneurs about how to start their ownΒ seasonalΒ pumpkin businesses.

I charge $4,500 for two hourlong sessions teaching you all the lessons I've learned along the way β€”Β from sourcing pumpkins to creating the decorative displays β€” and in just the few months since I launched that service, I've helped 12 people, mostly women, launch their own pumpkin businesses across the US.

We had the foresight to trademark our name and logo, so all the other pumpkin businesses popping up have different names. But we're also beginning to franchise, so soon, there will be official Porch Pumpkins locations across the country.

The whole process has really been a gift for my family. I'm just so excited to see how much we can grow from here.

Do you have a unique side hustle or small business, or has your side hustle replaced your full-time job? Email Katherine Tangalakis-Lippert at [email protected].

Read the original article on Business Insider

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