• Taylor Swift has supported her boyfriend, Travis Kelce, at all four Chiefs home games this season.
• She's been photographed at 20 football games total since last September, including Super Bowl LVIII.
• Swift tends to wear Chiefs gear and dress up in the team's red-forward color palette.

Taylor Swift famously sang, "You know I love the players, and you love the game." But when it comes to the Kansas City Chiefs, it looks like she loves them both.

Since Swift began dating NFL star Travis Kelce last summer, she has been spotted cheering at 20 of his games so far, including Super Bowl LVIII.

"I'm just there to support Travis," Swift told Time. "I have no awareness of if I'm being shown too much and pissing off a few dads, Brads, and Chads."

The megastar is back in action for her second NFL season, supporting Kelce and the Chiefs in their first three home games against the Ravens, Bengals, and Saints.

We rounded up the best photos of Swift from each appearance so far.

Swift attended her first game at Arrowhead Stadium in September 2023.

Swift's enthusiasm at her first Chiefs game seemed to confirm her rumored romance with Kelce.

Swift later said they were already an official couple before she watched the Chiefs beat the Chicago Bears.

"This all started when Travis very adorably put me on blast on his podcast, which I thought was metal as hell," she told Time. "We started hanging out right after that. So we actually had a significant amount of time that no one knew, which I'm grateful for, because we got to get to know each other."

"By the time I went to that first game, we were a couple," Swift continued. "I think some people think that they saw our first date at that game? We would never be psychotic enough to hard launch a first date."

For her second appearance, she brought her longtime pal Blake Lively.

Swift and Lively watched the Chiefs defeat the New York Jets at MetLife Stadium in East Rutherford, New Jersey — where Swift had performed three sold-out concerts just a few months prior.

The October game drew the highest viewership for a Sunday TV show since the Super Bowl, NBC Sports reported.

Indeed, Swift's newfound interest in football has been credited with bumping merch sales and enticing more female viewers.

Swift cheered with her boyfriend's mom, Donna Kelce, during a home game against the Denver Broncos.

Shortly before her third game-day appearance, Kelce accused the NFL of "overdoing it" with its wall-to-wall coverage of Swift.

"I think it's fun when they show who all is at the game. I think it brings a little more to the atmosphere, brings a little bit more to what you're watching," Kelce said during an episode of his "New Heights" podcast.

"But at the same time, I think they're overdoing it a little bit," Kelce continued. "For sure, especially for my situation. I think they're just trying to have fun with it."

Swift has struck up a close friendship with Brittany Mahomes, who's married to Kelce's teammate.

Just a few days before the release of "1989 (Taylor's Version)," the rerecorded version of her fifth album, Swift watched the Chiefs take down the Los Angeles Chargers.

She spent the home game cheering with Mahomes and showing off their secret handshake.

Swift wore a black turtleneck and a red teddy coat in Green Bay, Wisconsin.

Swift spent most of November 2023 on the road for the South American leg of The Eras Tour. Kelce even flew to Buenos Aires, Argentina, to watch Swift perform — and received an onstage shout-out in return.

She returned to Kelce's side in early December when the Chiefs took on the Green Bay Packers. It was her first time watching Kelce's team lose.

She wore a vintage Chiefs sweatshirt for the team's next home game.

Swift purchased the '90s sweatshirt from Westside Storey, a secondhand clothing boutique in Kansas City.

The store's owner, Chris Harrington, told Business Insider he originally thought Swift's order — which totaled $1,200 for curated vintage pieces — could be fraudulent.

Instead, she wore one of those pieces at Arrowhead Stadium in December, causing a surge of traffic to Westside Storey's website.

"We've had hundreds of orders over the last 48 hours," Harrington told BI. "Sometimes our online store lights up after a Chiefs game when we win, but this is 100 times more than that, and we lost the game. It was the Taylor effect."

She brought her dad and friends to cheer for the Chiefs in Foxborough, Massachusetts.

Swift hit the road to watch the Chiefs defeat the New England Patriots on the latter's home turf. She even convinced her father, Scott Swift, to swap his traditional Philadelphia Eagles gear for a Chiefs sweatshirt.

Several friends accompanied Swift, including Alana Haim, stylist Ashley Avignone, and backup singer Melanie Nyema.

Swift spent Christmas Day at Arrowhead Stadium.

Even though the Chiefs lost to the Las Vegas Raiders on December 25, 2023, Kelce praised Swift and her family for making the day special.

The singer's brother, Austin Swift, even gave him a sentimental gift while dressed as Santa Claus, Kelce shared on his podcast.

She also spent New Year's Eve cheering for Kelce in Kansas City.

Swift wore a Chiefs varsity jacket for the game against the Cincinnati Bengals, which the home team won.

For her first game of 2024, Swift braved freezing temperatures to high-five fans.

The Chiefs defeated the Miami Dolphins during the fourth-coldest game in NFL history, according to CNN.

That same day, the Chiefs owner praised Swift and Kelce's "purely organic" relationship.

"It's been a very interesting, very fun year having the two of them dating, the attention that's been focused on the Chiefs," Clark Hunt told CNBC. "Our female audience has grown leaps and bounds."

Kelce scored two touchdowns in Buffalo, New York, with Swift in the stands.

Swift joined Kelce's family to watch the Chiefs advance through the NFL playoffs — including his brother, Eagles center Jason Kelce, who lost his shirt in the frenzy.

She saw Kelce and his teammates become AFC champions.

Swift watched the Chiefs beat the Baltimore Ravens in the 2024 AFC Championship Game, securing their spot in Super Bowl LVIII. She even joined Kelce on the field to celebrate the win.

Swift flew from Tokyo to watch the Chiefs play in Super Bowl LVIII.

Swift was widely expected to attend the 2024 Super Bowl in Las Vegas, despite having an Eras Tour stop scheduled in Tokyo the night before.

Sure enough, she made the trip in time to watch the Chiefs take on the San Francisco 49ers, with friends like Lively, Lana Del Rey, and Ice Spice in tow.

The superstar geared up for her second NFL season in September 2024.

Swift was back in Kansas City on the evening of September 5, 2024, as the Chiefs took the field for their first game of the season against the Baltimore Ravens.

She donned an all-denim getup and thigh-high red boots.

Swift wore a vintage Chiefs T-shirt for Kelce's second home game of the season.

Just a few days after attending the MTV Video Music Awards in New York (and giving her boyfriend a shout-out onstage), Swift was back in Kansas City to watch the Chiefs defeat the Cincinnati Bengals.

She also watched the Chiefs beat the Saints at Arrowhead Stadium.

After skipping two of Kelce's games in Atlanta and Los Angeles, Swift returned to Kansas City in style — wearing over $50,000 worth of jewelry and designer clothing — to cheer for the Chiefs against the New Orleans Saints.

The home team won 26-13, their fifth consecutive win of the season.

Swift cheered when the Chiefs beat the Buccaneers with a touchdown drive in overtime.

One day after Swift wrapped the final US leg of the Eras Tour in Indianapolis, she was back in Kansas City to watch the Chiefs take on the Tampa Bay Buccaneers.

Despite a touchdown from the Buccaneers in the final minute of regulation play, the Chiefs rallied in overtime to score a winning touchdown.

The singer was on duty again to watch the Chiefs defeat the Denver Broncos.

Swift wore her typical black-and-red combo for another home game at Arrowhead Stadium, pairing a Victoria's Secret corset with a Versace tweed two-piece set. She was joined in the VIP box by her mother, Andrea Swift.

Swift saw the Chiefs beat the Raiders at home.

Swift arrived at Arrowhead Stadium with Kelce's mom, Donna. The pair cheered as the Chiefs clinched a narrow defeat against the Los Vegas Raiders.

A few weeks later, she watched the Chiefs win again at Arrowhead Stadium.

Swift wore her boldest gameday outfit yet for the Chiefs vs. the Houston Texans, pairing a statement red coat with a faux fur lining from Charlotte Simone with a vintage Chanel bucket hat.

Kelce and the Chiefs beat the Texans 19-27, adding another win to their dominant season. (To date, the Chiefs have only lost three times with Swift in the stands.)

In the business world, there are few areas that artificial intelligence hasn't touched. Many industries are rushing to adopt AI, and the technology is changing how employees collaborate and complete tasks.

Generative AI is a major buzzword for business leaders. But actually integrating AI can be a different story.

"A lot of our clients have dozens of AI pilots everywhere," Jack Azagury, the group chief executive for consulting at Accenture, said at one Workforce Innovation roundtable. "Very few have a coherent business case and a true reinvention and transformation."

How do companies move forward as the novelty of AI wears off? Business Insider's Julia Hood asked members of the Workforce Innovation board how they transitioned their AI pilots into real-world use cases. Board members shared five major ways their companies were moving AI from theory to operations.

"Before we go and tell our clients to embark on AI fully, we want to be an AI-first organization," said Anant Adya, an executive vice president, service-offering head, and head of Americas delivery at Infosys. "We want to show our clients we are using AI, whether it is in HR when it comes to driving better employee experience or when it comes to recruitment."

Members also highlighted employee training and peer-to-peer learning opportunities.

The roundtable participants were:

• Anant Adya, an executive vice president, service-offering head, and head of Americas Delivery at Infosys.
• Lucrecia Borgonovo, a chief talent and organizational-effectiveness officer at Mastercard.
• Neil Murray, the CEO of Work Dynamics at JLL.
• Justina Nixon-Saintil, a vice president and chief impact officer at IBM.
• Marjorie Powell, a chief HR officer and senior vice president at AARP.

The following has been edited for length and clarity.

Identify early adopters, like human resources

Nixon-Saintil: Because we provide these platforms and solutions to clients, we are usually client zero. We implemented AI across our business and multiple functions, and one of the first things we did was our AskHR product, which I think answered over 94% of questions employees had.

HR employees now spend time doing higher-order work and partnerships with business units instead of answering basic questions that a virtual assistant can answer. I think that's when you start seeing a lot of the benefits of it.

Borgonovo: HR has been leading the way in terms of embedding AI to enhance the employee experience end to end, right before you hire somebody all the way to after they leave the organization. There are tons of opportunities to improve performance and productivity and provide greater personalization.

Invest in ongoing training

Adya: There are certain AI certifications and courses that everybody has to take to be knowledgeable about AI. So we are driving education in terms of what is the impact of AI, what is gen AI, what are LLMs, and how you look at use cases. And certainly educating everybody that it's not about job losses but about amplifying your potential to do more.

Powell: We have hands-on skill building. This past year we posted over 20 AI workshops helping teams integrate AI into their work. We really encourage our staff to participate. We have a product we're using behind our firewall, so they can engage and play with it. We're just telling them go ahead and try to break it, so they can give us feedback on what's working.

There was a team of people who said we want to see how you could use AI with PowerPoint or Excel. And they're finding, well, it's not so good in those things. But as it continues to grow, they'll be ready for that, and they'll know what it was able to do and what it wasn't. I think it's just making it fun, and that way it's not so scary.

Murray: Our internal large language model is now a widget on everybody's dashboard that is accessible on your landing page. Training is super important here to make people comfortable with it. Even if it's just an online module, you have to get people comfortable.

Nixon-Saintil: We've also done companywide upskilling. We had two Watsonx challenges. Watsonx is our AI data platform. This is one of the ways we've upskilled a majority of the organization. The outcome of that is there are some great ideas that employees actually ideated, and they're now implementing those ideas and solutions in different functions.

Borgonovo: Employees want to use AI, and I think they're eager to learn how to use AI to augment their jobs. For that, we built a three-tiered learning approach. One is democratizing access for everybody and building general knowledge of AI.

The second tier is much more role-specific. How do we drive new ways of working by having people in different roles embrace AI tools? Software engineering, consulting, sales — you name it. And then something we definitely want to build for the future is thinking proactively about how you re-skill people whose roles may be impacted by AI so they can become more comfortable doing high-level tasks or can shift to a different type of role that is emerging within the organization.

The other piece is where we're seeing the greatest demand internally, which is for knowledge management. It's gathering information from a lot of different sources in a very easy way.

Another job family that is very eager to get their hands on new AI technology is software engineering. We have taken a very measured approach in deploying coding assistants within the software-engineering community. This year we did a pilot with a subset of them using coding assistants. The idea is to just learn and, based on our learning, scale more broadly across our software-engineering community in 2025.

One of the really interesting learnings from this pilot was that the software engineers who were using the coding assistants probably the best were people who had received training. What we're learning is that before you start rolling out all of these technologies or AI-specific platforms for different job families, you have got to be really intentional about incorporating prompt training.

Unlock peer-to-peer learning

Powell: We have idea pitch competitions and a year-round idea pipeline program where people can put in ideas on how to use AI and share what they've learned. It sparks a lot of peer learning and creativity on our digital-first capabilities to help us with our digital transformation.

Then we collaborate through community. We have a generative-AI community of practice. This is somewhat like how companies have employee resource groups; we have communities of practice as well. They give employees a space to share their techniques and learn from each other and stay ahead of evolving trends. They meet monthly, they have an executive sponsor, and they have all kinds of activities and learning opportunities.

Murray: As we monitored AI use and what sort of questions were being asked, we identified super users across all departments — so the people who were capable of developing the most evolved prompts. I suppose those prompts are now appearing in pull-down menus to help people who maybe aren't as advanced in their use of it, because prompting is a really important part of this. And so the super users are driving everybody else to show them what's possible across the organization.

Find customer pain points to solve

Borgonovo: One of the use cases that drives not only knowledge management but also efficiencies is around customer support. Customer support is probably one of the areas that has been leading the way.

We have a customer onboarding process that can be very lengthy, very technical, involving hundreds of pages of documentation and reference materials. It was our first use case for a chat-based assistant that we processed in terms of streamlining and creating greater efficiency and a much better customer experience.

Reinforce responsible leadership

Powell: We want our leaders, people leaders particularly, to guide employees to use AI effectively and responsibly. We want to make sure they're emphasizing privacy, policy, and efficiency. So we encourage managers to point the staff toward training that we offer, and we offer quite a bit of training.