At yesterday’s I/O conference, Google announced plans to start putting its AI chatbot, Gemini, in a variety of different places, including cars. Today, Volvo said it was shoving its way to the front of the line to be the first to receive the new tech.

Volvo said it was expanding its preexisting partnership with Google — the Swedish automaker was one of the first to adopt the built-in Android Automotive operating system for its vehicles — to include the integration of Gemini across its model lineup. Drivers will be able to have more “natural” conversations about their car, including language translation, navigational help, and finding specific locations. They’ll even be able to ask the AI assistant to answer questions about their vehicle’s user manual. Volvo framed it as easing the driver’s “cognitive load” so they can keep their eyes on the road.

Drivers will be able to have more “natural” conversations about their car.

Earlier this month, Google said that it would make Gemini available to cars that support Android Auto, the company’s popular phone mirroring program. But whereas Android Auto users will get access to Gemini in the coming weeks, vehicles with Android Automotive — marketed as Google built-in — won’t get access until later this year.

Drivers and passengers will be able to use Gemini send texts, get directions, play music, and basically all the things that Google Assistant has been able to do. The main difference is users won’t have to use stilted, robotic commands, instead relying on Gemini’s natural language capabilities.

Volvo will also now serve as one of Google’s reference hardware platforms for the development and testing of future automotive technology. That means Volvo’s vehicles will get “new features and updates” from Google before they are added to the main Android codebase.

“Through this partnership with Google, we are able to bring the very latest features and capabilities from the leading consumer eco-system into our products first,” Alwin Bakkenes, head of global software engineering at Volvo Cars, said in a statement. “With our expanding partnership, we’re collaborating on cutting-edge solutions that shape the future of connected cars.”

Volvo has worked closely with Google for a number of years and is already first in line to receive product updates, like high-def maps, built-in YouTube, and voice-controlled HVAC systems. Polestar, Volvo’s former performance subbrand (now a standalone marque), was the first company to sell cars with native Android Automotive OS.

Google’s annual developer conference, held at the Shoreline Amphitheater in Mountain View, California, was all about Gemini this year. And the car is quickly emerging as an important platform for the chatbot, especially with its myriad of challenges — namely steering a 2-ton metal box through a complex environment riddled with pitfalls.

Google is positioning Gemini as a team player with the other core parts of the vehicle’s operating system. “Navigation apps can integrate with Gemini using three core intent formats, allowing you to start navigation, display relevant search results, and execute custom actions, such as enabling users to report incidents like traffic congestion using their voice,” Ben Sagmoe, Developer Relations Engineer, wrote on the Android Developers Blog.

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Popular battle royale game Fortnite has finally returned to the U.S. App Store amid game maker Epic Games’ lengthy legal skirmish with Apple. As of Tuesday, Fortnite is also available on the Epic Games Store and AltStore in the EU. It’ll show up in App Store searches soon, Epic said in a post on X. […]

It might not be the Big Tech companies

Google’s recent clarification that it can still crawl and index web content — even after publishers opt out of its AI training — serves as yet another reminder of how little control publishers have historically had within the Google ecosystem.

Here’s a look at what’s in and out for publishers in the era of Google AI Overviews and the rise of AI platforms.

In
Strip-mining content
Out
Driving traffic

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As podcast consumption shifts to video, advertisers are treating the format as more premium than ever, drawn by opportunities across multiple channels — and are investing more marketing dollars accordingly.

In the first quarter of the year, ad revenues for podcast representation agency True Native Media jumped 40 percent year over year, according to founder Heather Osgood. “2025 has, so far, been a really strong year for us, and I don’t anticipate, if Trump doesn’t do anything too crazy, that we’re going to see a decrease in that,” Osgood said, who didn’t share exact numbers. “There definitely is an increase in interest in video.”

Other podcast production companies, such as Audacy, Wondery and Pave Studios, also confirmed to Digiday that their ad revenue had increased year over year between the first quarters of 2024 and 2025, though they declined to share specific figures.

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As virtual-world creators begin building large audiences — and real incomes — on platforms beyond Roblox and Fortnite, advertisers are starting to take notice.

A new kind of creator has emerged in the past two years: the user-generated content (UGC) creator, whose preferred medium is three-dimensional virtual items and worlds, rather than audio, video or text. Platforms such as Roblox and Fortnite have led this charge, with Roblox paying $280 million to UGC creators who published digital avatars or virtual worlds in the fourth quarter of 2024. Advertisers have also poured millions of dollars into these UGC gaming platforms in recent years, solidifying their evolution from video games into full-service creator platforms and marketing channels.

In 2025, UGC creators are starting to find success in smaller UGC platforms beyond the major players Roblox and Fortnite. UGC mini-game creator Soydade, who asked to keep his real name private, boasts a following of nearly 150,000 on the UGC platform Highrise, and has earned over $300,000 over the last two years by charging users to play poker games inside a virtual lounge on the platform.

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With mounting pressures to do more with fewer resources, publishers are starting to explore how agentic AI could help them work smarter, faster and more efficiently.

Hearst is testing how agentic AI can improve its processes for its ad sales division, while Thomson Reuters — owner of news agency Reuters — has incorporated agentic AI in its business divisions. And Belgian-headquartered publisher DPG Media has integrated the tools across departments.

Agentic AI refers to systems that can autonomously plan, take actions and adapt to achieve goals, often across multiple steps or tasks. Publishers say they are testing these tools cautiously, exploring ways it can be used to strengthen existing services and bolster productivity rather than reduce headcount.

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This week’s Future of TV Briefing looks at how Amazon and Netflix offer upfront advertisers more extensive cancelation options, which could affect how upfront dollars are allocated.

• Streamers’ upfront flex
• Streaming, YouTube gain more share of TV watch time
• CBS News chief exits, YouTube Shorts’ ad revenue milestone and more

Streamers’ upfront flex

Sports may be the main selling point in this year’s TV and streaming advertising upfront market, but cancelation options will be a key part of negotiations between buyers and sellers. And Amazon and Netflix appear to have an edge on that front.

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AMD is officially announcing its Radeon RX 9060 XT GPU at Computex today. Like the number implies, this graphics card will challenge Nvidia’s recently released RTX 5060 and RTX 5060 Ti, with AMD offering models with 8GB or 16GB of VRAM. AMD is launching both models on June 5th, with the 8GB variant priced at $299, with the 16GB version priced at $349.

AMD is following Nvidia’s controversial choice to ship a modern GPU with just 8GB of VRAM in the year 2025. The 8GB of VRAM debate has been raging for months now, particularly because of the latest games that can be very demanding on the memory side. AMD is following in Nvidia’s footsteps, though, so it’ll be interesting to see what reviewers make of both cards in this important part of the market.

The RX 9060 XT will ship with 32 RDNA 4 compute units, a boost clock of 3.13GHz, and support for DisplayPort 2.1a and HDMI 2.1b. The total board power is between 150 watts and 182 watts, depending on the model. AMD claims its 16GB version of the RX 9060 XT will be around 6 percent faster than Nvidia’s RTX 5060 Ti at 1440p resolution, based on 40 games that AMD has tested itself.

We’re still waiting to hear how the RTX 5060 stacks up, because oddly, Nvidia launched its latest 50-series GPU yesterday without any reviews available. The GPU maker had reportedly prevented reviewers from obtaining the necessary driver to test the RTX 5060 ahead of the release date, presumably because it’s worried about the paltry 8GB of VRAM spec.

While the 8GB of VRAM choice for both Nvidia and AMD is controversial, Nvidia has managed to spark a further wave of outrage from PC gaming YouTubers over comments it has made to Gamers Nexus. In a 22-minute video, Gamers Nexus discusses the pressure from Nvidia to include Multi Frame Generation (MFG) in benchmarks against competitor cards that don’t have a similar feature. Gamers Nexus (GN) alleges that Nvidia has even implied that it would revoke access to interview Nvidia engineers unless the channel discussed MFG more.

Update, May 21st: Article updated with pricing and release date information that AMD didn’t share with The Verge ahead of its press conference.

We’ll need to see if a 9060 can beat the RTX 5060, but what's more important is if it manages to maintain its price after launch.

AMD's Radeon RX 9070 XT and RX 9070 were fairly well received when they were released in March, ably competing with Nvidia's RTX 5070 and RTX 5070 Ti for the same or a little less money. We were impressed by the cards' performance and power efficiency, even if they still have some of the same caveats as older Radeon cards (lack of DLSS upscaling and lower relative ray-tracing performance being two).

Today AMD is formally expanding its family of RDNA 4 graphics cards with the Radeon RX 9060 XT, a GPU that will go up against Nvidia's RTX 5060 and RTX 5060 Ti GPUs. These GPUs have just half the compute units of the RX 9070 XT, but at $299 and $349 for 8GB and 16GB configurations, they ought to be decent options for 1080p or entry-level 1440p gaming PCs (with the eternal "if you can find them" caveat that comes with buying a GPU in 2025).

AMD says the new GPUs will be available starting on June 5th from the typical range of partners—AMD released renders of a reference GPU design, but sometimes these are starting points that manufacturers can take or leave, rather than products AMD intends to manufacture and sell itself.

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