Bluesky Deletes AI Protest Video of Trump Sucking Musk's Toes, Calls It 'Non-Consensual Explicit Material'
Bluesky deleted a viral, AI-generated protest video in which Donald Trump is sucking on Elon Musk’s toes because its moderators said it was “non-consensual explicit material.” The video was broadcast on televisions inside the office Housing and Urban Development earlier this week, and quickly went viral on Bluesky and Twitter.
Independent journalist Marisa Kabas obtained a video from a government employee and posted it on Bluesky, where it went viral. Tuesday night, Bluesky moderators deleted the video because they said it was “non-consensual explicit material.”
“A Bluesky account you control (@marisakabas.bsky.social) posted content or shared a link that contains non-consensual explicit material, which is in violation of our Community Guidelines. As a result of this violation, we have taken down your post,” an email Kabas received from Bluesky moderation reads. “We trust that you will understand the necessity of these measures and the gravity of the situation. Bluesky explicitly prohibits the sharing of non-consensual sexual media. You cannot use Bluesky to break the law or cause harm to others. All users must be treated with respect.”
Kabas is challenging the deletion.
“Hello—the post you have taken down was a video broadcast inside a government building to protest a fascist regime,” Kabas wrote in an email back to Bluesky seen by 404 Media. “It is in the public interest and it is legitimate news. Taking it down is an attempt to bury the story and an alarming form of censorship. I love this platform but I’m shocked by this decision. I ask you to reconsider it.”
Other Bluesky users said that versions of the video they uploaded were also deleted, though it is still possible to find the video on the platform.
Technically speaking, the AI video of Trump sucking Musk’s toes, which had the words “LONG LIVE THE REAL KING” shown on top of it, is a nonconsensual AI-generated video, because Trump and Musk did not agree to it. But social media platform content moderation policies have always had carve outs that allow for the criticism of powerful people, especially the world’s richest man and the literal president of the United States.
For example, we once obtained Facebook’s internal rules about sexual content for content moderators, which included broad carveouts to allow for sexual content that criticized public figures and politicians. The First Amendment, which does not apply to social media companies but is relevant considering that Bluesky told Kabas she could not use the platform to “break the law,” has essentially unlimited protection for criticizing public figures in the way this video is doing.
More importantly, the video Kabas posted was not a video Kabas made herself or that was totally devoid of context. As Kabas notes in her email back to Bluesky, the video was being played on television screens within a federal government office building, an obvious act of protest that she was reporting on, and an obviously newsworthy video when considering the context that the federal government is currently being gutted by these two men. (For what it's worth, Kabas has been doing some of the best reporting on Musk's dismantling of the federal government on her website The Handbasket.)
Content moderation has been one of Bluesky’s growing pains over the last few months. The platform has millions of users but only a few dozen employees, meaning that perfect content moderation is impossible, and a lot of it necessarily needs to be automated. This is going to lead to mistakes. But the video Kabas posted was one of the most popular posts on the platform earlier this week and resulted in a national conversation about the protest. Deleting it—whether accidentally or because its moderation rules are so strict as to not allow for this type of reporting on a protest against the President of the United States—is a problem.
Bluesky did not immediately respond to a request for comment.
