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Today — 24 February 2025Tech News

The state of data-driven decision-making for CPG brands: How marketers are finding the clearest data signals to maximize advertising effectiveness

24 February 2025 at 13:45

This State of the Industry report, sponsored by NCSolutions, explores how brands and agencies use purchase data and other rich signals to target audiences and engage them with relevant and effective messaging.

Facing increased competition for consumer attention and rising costs of digital advertising, CPG marketers are maximizing campaign performance by leveraging data-driven insights to effectively deliver personalized and relevant messaging.

In this new State of the Industry report, Digiday and NCSolutions surveyed 90 brand and agency professionals to evaluate how data is strategically used throughout the sales funnel and across various channels and formats. Our respondents work across several industries, including retail, beauty, food/grocery and healthcare.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

SpaceX thinks it knows why Starship exploded on its last test flight

24 February 2025 at 13:48
SpaceX’s Starship spacecraft seen in orbit above the Earth.
SpaceX believes it has determined why Starship exploded during its seventh test flight. | Image: SpaceX

SpaceX believes it knows what caused the explosion during the seventh test flight of its Starship spacecraft and Super Heavy booster on January 16th, 2025. Fires in the aft section of Starship, located between the bottom of its liquid oxygen tank and rear heat shield, caused “all but one of Starship’s engines to execute controlled shut down sequences” leading to a loss of communication and eventually the spacecraft’s safety system triggering its own destruction.

The goal of the seventh test flight was to test several upgrades SpaceX made to its heavy-lift rocket system. After a successful launch and completing a full duration burn, the Super Heavy booster separated from Starship and triggered a boostback burn designed to return it to the launch site. Following a landing burn, the Super Heavy booster was successfully caught mid-air by the launch tower at Starbase for the second time.

The mission didn’t go quite as well for Starship. Approximately two minutes after the spacecraft ignited its second stage Raptor engines following separation, a flash was observed in the aft section of Starship known as the attic, followed by sensors detecting a pressure rise from a leak. Two minutes after that, a second flash was observed, followed by sustained fires in the attic section that eventually “caused all but one of Starship’s engines to execute controlled shut down sequences and ultimately led to a loss of communication with the ship.”

Post-flight analysis indicated that Starship’s Autonomous Flight Safety System triggered a self-destruct approximately three minutes after the ground crew lost contact with the spacecraft. According to SpaceX, the most probable cause of the incident was vibrations that were much stronger during the flight than had been experienced during testing. That resulted in increased stress on the propulsion system’s hardware and, eventually, a propellant leak that “exceeded the venting capability of the ship’s attic area and resulted in sustained fires.”

The explosion created falling debris that looked more like a meteor shower over the islands of Turks and Caicos to several tourists who shared videos of the aftermath on social media. Although SpaceX says all the “debris came down within the pre-planned Debris Response Area,” the Federal Aviation Administration briefly slowed and diverted several flights in the area on January 16th as a result of the incident.

As part of the investigation into the explosion involving SpaceX, the FAA, NASA, the National Transportation Safety Board, and the U.S. Space Force, the company conducted a 60-second static test fire with the Starship that will be used on an upcoming eighth flight. Following the results of that test, SpaceX has made hardware changes to fuel feedlines as well as adjustments to propellant temperatures and operating thrust targets.

The company has also added additional vents and a “new purge system utilizing gaseous nitrogen” to the attic section of Starship designed to make that area more robust to propellant leakage.

SpaceX currently plans to launch an eighth test flight of Starship on February 28th, 2025, but is still “working with the FAA to either close the mishap investigation or receive a flight safety determination, along with working on a license authorization to enable its next flight of Starship.”

Holmes and Balwani’s appeal falls flat as court upholds fraud convictions

24 February 2025 at 14:01

Elizabeth Holmes and Ramesh “Sunny” Balwani’s appeals to overturn their fraud convictions and reduce their prison sentences were denied Monday by the Northern District Court of California, which also refused to soften their $452 million joint restitution order. Holmes, the founder of Theranos, and Balwani, its former COO, were convicted in separate trials in 2022 […]

© 2024 TechCrunch. All rights reserved. For personal use only.

Apple exec Phil Schiller testifies that he raised concerns over App Store commissions on web-based sales

24 February 2025 at 13:54

Apple Fellow Phil Schiller, the executive in charge of leading the App Store, testified in court on Monday that he had originally raised concerns about the 27% commission the iPhone maker planned to charge app developers on any purchases made outside the App Store. In addition to being a potential compliance risk, he suggested that […]

© 2024 TechCrunch. All rights reserved. For personal use only.

WABC Airs Last Broadcast from Upper West Side Studios Over the Weekend

By: Kevin Eck
24 February 2025 at 13:36
WABC has moved into its new studios located in Hudson Yards in New York City after living out of the studios at 7 Lincoln Square on West 66th since June 1979. On Saturday, the morning weekend crew, along with chief meteorologist Lee Goldberg with a cameo by weeknight anchor Sade Baderinwa, talked about the olden...

AT&T and Verizon connect first cellphone-to-satellite video calls

24 February 2025 at 13:17
An image of the call completed by AT&T and AST SpaceMobile.

Verizon and AT&T have each announced milestones in making cellphone-to-satellite video calls in partnership with satellite company AST SpaceMobile.

Verizon has completed its first cellphone-to-satellite video call, while AT&T has completed its first using satellites that will be used as part of a commercial network. There’s lining up competition to T-Mobile’s arrangement with SpaceX and Starlink on satellite-to-cell service which launched a public beta for messaging via satellite earlier this month. AT&T and Verizon have said that T-Mobile and SpaceX’s offerings would harm their networks.

Verizon pulled off “a live video call between two mobile devices with one connected via satellite and the other connected via Verizon’s terrestrial network connection,” according to a company press release. In AT&T’s case, “AT&T and AST SpaceMobile have successfully completed another video call by satellite to an everyday smartphone over AT&T spectrum,” per AT&T’s press release.

Both phone companies relied on AST’s constellation of five BlueBird satellites that were launched last September for the tests. AT&T’s initial video call test happened in June 2023.

Xbox showcase gave release dates for three indie games we're looking forward to

24 February 2025 at 13:20

Monday's ID@Xbox indie showcase included release dates for a few upcoming games we've been tracking. 33 Immortals, which lets you round up 32 pals to try to escape hell with, arrives next month, with the escape room mansion game Blue Prince coming in April and the quirky shooter Revenge of the Savage Planet following in May. All three will be on Game Pass on day one.

33 Immortals

Gaming screenshot of a bunch of characters running like hell through hell.
Thunder Lotus Games

Get ready to run like hell in 33 Immortals, which Engadget's Mat Smith previewed at Summer Game Fest 2023. The multiplayer roguelike top-down action game inspired by Dante's Inferno and has charmingly retro graphics — not pixel art but more like old-school animation, a la Space Ghost. (Yes!)

It supports up to 33 players per 25-minute raid. But because developer Thunder Lotus Games isn't scaling down the difficulty for smaller squads, you may need the help of 32 friends to get the hell out of hell.

33 Immortals arrives in Early Access on March 18 for PC, Xbox Series X/S and Xbox One. It will be a day-one title for Game Pass.

Blue Prince

Video game screenshot from Blue Prince. View of a bunch of surveillance monitors with green screens.
Dogubomb

Meanwhile, Blue Prince is a puzzler that drops you into a sprawling mansion; its room configuration is up to you. You'll explore the manor's (changing daily!) 44 rooms with a limited number of movements, trying to find the mysterious 45th room to get your inheritance. If you can't find it before using up your turns, then no easy money for you.

"Blue Prince feels like a build-your-own escape room wrapped up in a strategy game and tied together with home-renovation sim twine," Engadget's Jessica Conditt wrote in our preview. "Even though it supports a broad mix of unrelated concepts, Blue Prince feels a lot like home. And it will be, once I find that 46th room."

Blue Prince launches on April 10. It will be available on PC (via Steam), PS5 and Xbox Series X/S. It will be a day-one title for Xbox Game Pass and the PS Plus Game Catalog.

Revenge of the Savage Planet

Video game screenshot from Revenge of the Savage Planet. Helmeted characters grapple across chasms.
Raccoon Logic Studios

Arriving a bit later is Raccoon Logic's delightfully zany Revenge of the Savage Planet. The sequel to 2020's Journey to the Savage Planet is another satirical adventure shooter with plenty of wacky new gadgets to take down the planet's hostile beasties.

You can use the goo cannon to create slick surfaces to trip up enemies. There's also a whip to do your enemies like Devo. Or swing across otherwise inaccessible points with a grapple. You can also try your hand at a lasso that lets you capture creatures like Pokémon. (But hopefully, not too much like Pokémon.)

Revenge of the Savage Planet comes to PC, PS5/4 and Xbox Series X/S on March 18. It will be on Game Pass on day one.

This article originally appeared on Engadget at https://www.engadget.com/gaming/xbox-showcase-gave-release-dates-for-three-indie-games-were-looking-forward-to-212015408.html?src=rss

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© Raccoon Logic Studios

Game screenshot. Two helmeted characters make finger guns as they sit in front of an RV home surrounded by trees.

How Dan Bongino Went From Infowars to FBI Deputy Director

24 February 2025 at 13:29
Dan Bongino rose through the ranks of right-wing media thanks to his unflinching loyalty to Donald Trump and willingness to push baseless conspiracies—including about the FBI.

Joy Reid Says She’s ‘Feeling Guilt’ About Cancellation of MSNBC Show

24 February 2025 at 13:16
In her first public comments since departing MSNBC, Joy Reid confesses to experiencing a whole range of emotions about the end of her show, The ReidOut. "I've been through every emotion over the past several days," Reid said during an appearance on the Win With Black Women podcast on Sunday night. She added that those...

Ulta Beauty Promotes Longtime Exec Kelly Mahoney to CMO

24 February 2025 at 13:12
Ulta Beauty has named Kelly Mahoney as its new chief marketing officer (CMO), succeeding Michelle Crossan-Matos, who left last month. Mahoney has been at Ulta for nearly a decade, most recently serving as svp of customer and growth marketing. In that role, she helped grow the brand's loyalty program, Ulta Beauty Rewards, to more than...

Former Heritage Foundation Staffer Orders Treasury Employees to Respond to Elon Musk’s Email

24 February 2025 at 13:03
Former Heritage Foundation Staffer Orders Treasury Employees to Respond to Elon Musk’s Email

Workers around the federal government are scrambling to figure out how and if they should respond to an all-government email sent Saturday at the behest of Elon Musk asking them to list five things they did at work within the last week. During the confusion caused by Musk’s email, workers at the Treasury Department received an email from a former Heritage Foundation staffer who is not the Treasury Secretary from an email address that billed itself as being from “Secretary of the Treasury.”

How and whether to respond to the “What did you do last week” email has itself resulted in much discussion and confusion, and efforts to clarify any confusion have resulted in additional confusion as well as worries about sharing classified or otherwise private information. FBI employees were told by new FBI director Kash Patel not to respond to the email, so were members of the military. Musk tweeted “Failure to respond will be taken as a resignation.” 

The Treasury Department email, seen by 404 Media and currently being discussed widely on Reddit, came from an email address with the name “*Secretary of the Treasury” but signed by John W. York, who is not the Secretary of the Treasury and who previously worked for the Heritage Foundation, the architects of Project 2025. The current Secretary of Treasury is Scott Bessent, not York. Treasury workers seem to not know who York is or why he is sending emails from an email address previously used by past Secretaries of Treasury. 

“It was used in the past rarely: wishing Treasury employees a Merry Christmas or noting there is a return to office mandate,” one source told 404 Media about the email address York’s email came from. “In the past, the emails included the title of the sender (Sec of Treasury, for example) and more often than not a picture of said person. Like when Steven Mnuchin sent emails ordering the evacuation of the buildings in 2020, they had his face on the email. No such embellishments this go round.”

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Do you know anything else about what's happening with the 'What did you do last week' email? I would love to hear from you. Using a non-work device, you can message me securely on Signal at jason.404. Otherwise, send me an email at [email protected].

In the email, York tells workers that they must respond to the “What did you do last week” email: “Given the voluminous and extremely important work that Treasury staff perform [sic] on a daily basis, we expect that compliance will not be difficult or time consuming.” 

“Your responses should be descriptive enough to show the significance of the work you performed; however, the descriptions should not reveal confidential, privileged, otherwise non-public, pre-decisional or deliberative aspects of that work, given that these responses will be sent outside Treasury,” he wrote. “If you have any questions about how to respond, please consult with your manager.”

Sources at the Treasury Department told 404 Media that they have not previously received any emails from John W. York, that they are not sure what his job is or whether he actually works for the Treasury Department, and that giving descriptive, substantial rundowns of their work tasks without giving “non-public” or sensitive information is not an easy task.

“John York had no title associated with his signature line (unusual as ALL Fed service employees are proud to put their title, Dept, etc in the sig line as a default),” one source told 404 Media. Employees at the Treasury Department have been doing research on York to attempt to figure out who he is. York worked for the Heritage Foundation before joining the Office of Personnel Management towards the end of Trump’s first term. His LinkedIn says he has worked as a “Strategic Human Capital Lead” at Accenture since March 2021. The Treasury Department did not immediately respond to a request for comment about whether he is now a Treasury Department employee.

Top comments on a Reddit post discussing this email are “Who the fuck is John W. York?” and “Schrodinger's phishing email. you're fired if you respond. you're fired if you don’t.” 

Other federal employees tell 404 Media that they have been receiving similar clarification emails from agency heads about how and whether to respond, and have been getting follow up emails from their supervisors about what to say if the things they work on are classified. The majority of these emails, which 404 Media is not sharing specifics on because they were in many cases sent to small teams of people, are begging employees to respond to the “What did you do last week emails” while threading the needle of sharing specifics but not sharing private or confidential information.

Tron: Catalyst hits consoles and PC on June 17

Tron: Catalyst, the follow-up to Tron: Identity and the next game from Bithell Games, is set to launch on June 17, 2025. The game is technically standalone, but builds on Identity's narrative and tackles the world of Tron from a new isometric perspective.

Paired with the release date, Bithell Games and publisher Big Fan also showed off a new trailer at the ID@Xbox Showcase that offers a glimpse of how combat and narrative work in the game. You play as Exo, a program from the "Arq Grid" with an ability called "The Glitch," that lets you exploit time loops in the game, replaying levels with new knowledge to uncover secret and shortcuts. Exo will of course be challenged by the leaders of the Grid throughout, forcing you to fight through enemies on foot or a Light Cycle. As Engadget learned in an early preview of the game, you'll also be able to upgrade your combat abilities to suit your preferred style of play.

Tron: Identity is a visual novel, so Catalyst represents a bit of a departure in terms of gameplay, but that's one of the things that makes the game intriguing. Some amount of narrative choice is still there based off the trailer, it's just sandwiched between new, exciting, action-adventure bread.

Tron: Catalyst will be available on Xbox Series X/S, PlayStation 5, Nintendo Switch and PC on June 17, 2025.

This article originally appeared on Engadget at https://www.engadget.com/gaming/tron-catalyst-hits-consoles-and-pc-on-june-17-205146866.html?src=rss

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© Disney

Exo from Tron: Catalyst throwing an Identity Disk while Light cycles drive by below.
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