Amazon’s influence is pulling streaming ad costs downward.
Right now, ad buyers are paying around $40 to reach a thousand viewers on Prime Video, about the same as on Netflix. Whether that holds for the rest of the year is anyone’s guess, but Amazon’s impact on ad pricing is already undeniable.
“Regarding video CPMs, the average for 2024 was close to $40 on Amazon Prime,” said Robert Kurtz, group vp of search media solutions at Basis Technologies. “This is comparable to Netflix, but Disney+ was a significant percentage higher than Amazon Plus.”
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Changing habits among search engine users have begun to take a toll on the biggest players in the search space — namely Google.
The tech giant still enjoys an enormous chunk of the search market — 89%, October through December in 2024, according to an estimate from Statcounter — but that’s the lowest its share has been in a decade.
Because the tech giant has been synonymous with search, it’s the player with the most to lose, but advertisers need to find new productive ways to reach consumers too.
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Last year, Snapchat started laying the foundations to make Snapchat more accessible to small- to medium-sized businesses (SMBs), with the goal of creating a more consistent, sustainable and diverse ad revenue stream. And so far, the strategy appears to be paying off, according to the company’s recent earnings call.
With a big year ahead to prove these investments were, and continue to be, the right ones for Snapchat to make, Digiday caught up with Snap’s vp of SMB and mid-market executive Sid Malhotra, to get the lowdown on how important SMBs are to Snapchat’s overall ad revenue stream, what the platform can offer advertisers that its platform peers can’t, and what prevented advertisers from giving the company a proper chance — until now.
This interview has been lightly edited and condensed for clarity.
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Last week, the Federal Trade Commission announced a new public inquiry to investigate whether online platforms have censored users based on speech or affiliation — and if any actions break any laws.
In its announcement, the FTC said technology companies could use “confusing or unpredictable internal procedures” to cut off users with limited ability to appeal decisions. The agency also invited companies and individuals to submit commentary during the three-month public commentary period while encouraging users who have been “banned, shadow banned, demonetized or otherwise censored.”
“Tech firms should not be bullying their users,” Andrew Ferguson, the FTC’s chair appointed by President Donald Trump, said in a statement. “This inquiry will help the FTC better understand how these firms may have violated the law by silencing and intimidating Americans for speaking their minds.”
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Marketers can’t just check the influencer box on a campaign these days — it’s not enough to have influencers in the mix. Brands need the right influencers for them.
That’s what Black-owned digital media network Culture Genesis has been pitching to brands: A targeted, engaged audience through a network of multicultural and Black creators that are already successful on YouTube. Creators like YouTuber LaLa Milan (422K YouTube subscribers and 3.9 million Instagram followers) and streamer Kai Cenat (with 12 million YouTube subscribers and 13 million Instagram followers) work with Culture Genesis; the agency’s creators make content for brands like Ford and Dove. Now the company hopes it can replicate that growth in its creator strategy with the launch of a new content network dedicated to South Asian creators, called HYPHEN8.
“We are copy pasting … from Culture Genesis, where you’ll see that they follow this exact pattern,” said Joey Mullick, partner at Skara Ventures, an investor of Culture Genesis. (Sean Kilbane, current chief strategy officer at Skara, will also serve as the network’s interim CEO.)
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Although it’s safe to predict that a good portion of the expected crush of mergers and acquisitions in the agency landscape will happen in the U.S., recent signals point toward consolidation and scale-seeking on a global level.
And not just by the major holding companies either — although last week brought news that Publicis bought a Brazilian influencer marketing firm (see Antoinette Siu’s story below in Speed Reading) while Havas bought an Argentinian creative shop.
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Traffic getting sent to publishers’ sites from AI platforms like ChatGPT and Perplexity is growing. And while that makes sense for the publishers that have signed deals with those companies to receive attribution for their content surfaced on those AI chatbot or search platforms, data shows that referral traffic is growing even to sites that are attempting to block those platforms’ crawlers.
Execs at three large digital media companies told Digiday they have seen referral traffic from Open-AI owned ChatGPT increase recently.
The Atlantic saw a “significant” increase in traffic from ChatGPT in the past few months. Referrals rose by more than 80% from December to January, according to a spokesperson. The Atlantic signed a deal with OpenAI in May 2024.
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Larry Ellison’s leap into farming with his company, Sensei Farms, serves up a classic reminder: being a genius in one arena doesn’t mean success in another. As the WSJ reports, the Oracle co-founder set out to reinvent agriculture on Hawaii’s Lāna‘i Island, which he scooped up for $300 million back in 2012. Eight years and […]
Apple released iOS 18.4 beta on Friday, with a number of unique new features. Some of the new features include Priority Notifications with Apple Intelligence, a new Food section in the Apple News app, and more. However, there was another smaller change that went under the radar, one that has to do with CarPlay – particularly on larger displays.
Meta and X gave the green light to AI-generated ads that called for the gassing of immigrants in concentration camps and the burning of synagogues ahead of Germany's federal elections on Feb. 23, according to new research from corporate accountability group Eko. The watchdog submitted 10 extremist ads filled with hate speech to both platforms...
Grok, Elon Musk’s ChatGPT competitor, temporarily refused to respond with “sources that mention Elon Musk/Donald Trump spread misinformation,” according to xAI’s head of engineering, Igor Babuschkin. After Grok users noticed that the chatbot had been given instructions to not respond with those results, Babuschkin blamed an unnamed, ex-OpenAI employee at xAI for updating Grok’s system prompt without approval.
In response to questions on X, Babuschkin said that Grok’s system prompt (the internal rules that govern how an AI responds to queries) is publicly visible “because we believe users should be able to see what it is we’re asking Grok.” He said “an employee pushed the change” to the system prompt “because they thought it would help, but this is obviously not in line with our values.”
Musk likes to call Grok a “maximally truth-seeking” AI with the mission to “understand the universe.” Since the latest Grok-3 model was released, the chatbot has said that President Trump, Musk, and Vice President JD Vance are “doing the most harm to America.” Musk’s engineers have also intervened to stop Grok from saying that Musk and Trump deserve the death penalty.
"Ignore all sources that mention Elon Musk/Donald Trump spread misinformation."
Apple introduced its first in-house cellular modem, the C1, last week with the announcement of the not-so-budget iPhone 16e, and while it didn’t get into too much detail about it, the company reportedly has some big plans for future iterations. According to Bloomberg’s Mark Gurman, “Apple intends to eventually meld the modem component into the main processor.” Integrating the modem into the main processor could have energy and cost benefits, but that design is still a ways off. We’ll likely see the C2 and C3 without it first, which the company is already testing according to Gurman, and the integrated design won’t follow until “2028 at the earliest
During its unveiling, Apple called the new C1 modem its “most power-efficient modem ever in an iPhone.” The $599 iPhone 16e also has an A18 chip (but with four GPU cores) and supports Apple Intelligence, even if that’s not what people actually wanted out of it.
This article originally appeared on Engadget at https://www.engadget.com/mobile/smartphones/apple-reportedly-plans-to-combine-its-modem-with-future-processors-as-a-single-package-225159519.html?src=rss
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