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Want to work for an influencer? Here are the hot jobs in the creator economy

MrBeast
YouTube star MrBeast is hiring a brand strategist, director of strategic partnerships, and a TikTok specialist.

Jon Kopaloff/Getty Images for Prime Video

  • Content creators are hiring for a number of jobs on their teams and production staff.
  • The creator economy's growth has increased demand for roles like video editors and scriptwriters.
  • YTJobs saw a 33% rise in job opportunities in Q4, with average pay for video editors up by 18%.

Maybe your dream of becoming a YouTube star didn't quite go as planned. Well, you could work for one instead.

More YouTube creators and other social media influencers are hiring for the teams and production staff who help them create content and run their businesses.

YTJobs CEO Sina Sahami said the company's creator job board saw a 33% year-over-year increase in the number of job opportunities listed in the fourth quarter.

The uptick in hiring comes asΒ more creators boost production quality with recognizable characters and storylines, said Lydia DeCoud, a digital agent at CAA.

Business Insider spoke with talent managers, agents, and other professionals on influencer teams who shared some of the most sought-after jobs creators are hiring for. Their responses ranged from roles that require minimal experience, like a personal assistant, to higher-level positions, like a graphics editor.

For instance, short-form video creator Alan Chikin Chow last year opened his own production studio in Burbank down the street from Hollywood studios and sound stages. Chow's team recently posted a listing for a full-time job as a behind-the-scenes vlogger to capture moments on set between the team.

YouTube's most-subscribed-to creator, Jimmy Donaldson, better known as MrBeast to his 371 million subscribers, has dozens of job openings available. His team is hiring for roles ranging from brand strategist and director of strategic partnerships to TikTok specialist.

Although most creators don't run operations as large as Donaldson and Chow's, these job openings show what type of talent content creators need.

YTJobs analyzed thousands of creator job listings. The most in-demand roles for content creators in Q4 were:

  • Video editor (61% of total job postings)
  • Thumbnail designer (12%)
  • Scriptwriter (12%)

The fastest-growing roles year-over-year were:

  • YouTube strategist (120% growth in job postings)
  • Scriptwriter (42% growth)
  • Thumbnail designer (39% growth)

Several talent managers, agents, and other creator professionals told BI that creators are most commonly looking for personal and executive assistants to help with tasks like unboxing packages, capturing content, and booking travel. They're also looking for video editors, graphics editors, talent coordinators, and social media managers.

Dominick Paielli, cofounder of the influencer talent management firm The Clementine Group, said his firm is looking for editors and plans to offer them for clients to use so that there is a consistent flow of videos uploaded.

Some creators are offering higher pay for key roles

Some talent agencies are hiring, too. Dan Weinstein, cofounder and co-CEO of Underscore Talent, said his team recently hired several specialized employees including someone to help manage, advise, and run creator paywall businesses, a staffer to help clients navigate affiliate marketing, and a podcast expert.

Five talent managers also said their companies are hiring more influencer managers, ideally those with established client bases.

Finding talent with the right experience can be tricky for the average creator, though. Multiple startups have launched to help solve this issue by organizing job listings for creators, such as YTJobs, Creator Economy Jobs, and Roster. These startups act as job boards and recruiting platforms.

YTJobs said some creators are offering higher pay as well, based on data from recent job postings. For instance, the average pay for full-time video editor roles increased 18% year-over-year in Q4, while pay for full-time YouTube strategists was up 26%.

Read the original article on Business Insider

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