Less than a year after debuting American Riviera Orchard, the Duchess of Sussex has shifted focus with the announcement of her rebranded lifestyle brand

The Duke and Duchess of Sussex are kicking off this year's Invictus Games in Vancouver and Whistler

"I don’t think she could imagine putting out a show centered on joy and hosting when so many people in her home state no longer have homes to host people in," an industry insider tells PEOPLE