• RedNote, or Xiaohongshu, has taken the West by storm.
• TikTok users have flocked to RedNote ahead of the looming ban on their app.
• The sudden influx of users has created a mass cultural exchange, but experts say it may not last.

For over a decade, China's social media has been living in its own world.

Without access to YouTube, Facebook, Google, or Instagram, the country instead relies on local apps such as BiliBili, Weibo, Baidu, and, more recently — Xiaohongshu.

Xiaohongshu, now known in English as RedNote, transformed overnight into a bridge between the realms of China's internet and America's, as a sudden wave of US users downloaded the app this week in anticipation of a national ban on TikTok.

RedNote's rise was relatively recent in the Chinese space, with the app only gaining significant mainstream traction from 2018 onward.

It's most often compared to Instagram, with a heavy focus on photos presented through a grid-like feed. In China, it's been largely defined as a popular app for beauty and lifestyle content, especially among young women.

Then came the looming TikTok ban and the Americans. By Monday, RedNote became the most downloaded iPhone app in the US. As of Thursday evening, it still holds the top spot.

The sudden surge in interest in RedNote comes as TikTok inches closer to its divest-or-ban deadline on January 19. The Senate passed a law in April that would require TikTok to stop operating in the US if it didn't divest itself from its Chinese-based owner, ByteDance.

Last week, TikTok appealed to the Supreme Court for an emergency injunction to pause the divestment deadline. The court is expected to rule on TikTok's fate this week.

New US users, calling themselves "TikTok Refugees," flooded RedNote with memes and introduction videos. In turn, their Chinese counterparts uploaded welcome posts and guides on how to use Chinese online slang. Some even asked for help with their English homework.

Cultural exchange on a mass scale

It's a mass cultural exchange on an unprecedented scale.

International users typically have little incentive or opportunity to dive into Chinese social media apps, which cater to local audiences and are often locked behind strict user requirements that align with Beijing's government standards.

Weibo, for example, requires all users to register with their full names, and the app displays their location and gender to other users.

Even TikTok, founded by Chinese company Bytedance, is separate from China's version of the app, Douyin.

Cross-border interactions on RedNote have been mostly friendly, at a time when US-China tensions have dominated global politics.

"It's so amazing to have you here," said one Chinese user in a viral post. "For so long, we haven't been able to connect or talk to each other like this. But now we finally can, and it feels so special."

His video, titled "American friends please stay here," received over 174,000 likes.

Some users began hosting "cultural exchange" livestream audio chats, inviting young American and Chinese people to discuss their lives and befriend each other. One such livestream, seen by Business Insider, was watched by 70,000 users, with hundreds tuning in at a time.

Too early to tell how RedNote will impact US-China relations

Researchers and academics who study US-China relations told BI they're watching the space with interest, but that it's still too early to say how the RedNote migration might play out.

"I think it's likely true that many Chinese are interacting with Americans for the first time," said Stanley Rosen, a professor of political science at the University of Southern California's US-China Institute.

Rosen said China's government might initially be pleased by the influx of American users to RedNote, given how Beijing has criticized the impending ban on TikTok. Congressional leaders who voted to pass the divest-or-ban law against ByteDance had cited concerns about Chinese ownership.

But Rosen added that letting Chinese and American users mingle en masse could eventually disrupt Beijing's careful governance of its online platforms. For instance, a Chinese person's complaints about low pay could be met with well-intentioned — yet potentially contentious — replies from Americans, who might suggest forming a union or going on strike, Rosen said.

American users are still subject to Chinese rules on RedNote. For example, two writers from the entertainment news site The Wrap reported on Wednesday that they uploaded a post about the 1989 Tiananmen Square protests — a heavily censored topic on the Chinese internet — and found that it was taken down within five minutes.

Alfred Wu, an associate professor at the Lee Kuan Yew School of Public Policy at the National University of Singapore, told BI that it's unlikely that any friendly interactions on RedNote would impact US-China relations.

"The tensions between these countries are based on very long-term problems," Wu said.

"I think this sort of passion will die very soon," he added.

RedNote's popularity may not last

In fact, RedNote's newfound popularity in the West could just end up being a temporary phenomenon.

Natalie Pang, an associate professor at the National University of Singapore's department of communications and new media, told BI that such massive user migrations from one platform to another haven't always been sustainable.

"Many years ago, when WhatsApp announced certain features on their platform, people also left WhatsApp and migrated to Signal, but those migrations were not sustained," Pang said.

Platforms are only able to retain these new users if their network moves along with them, she added.

"We have to understand that these 'TikTok Refugees' are moving to Xiaohongshu as part of a protest against the TikTok ban. So if we understand this move as part of a protest, then I think we'll see more sustained migration toward the platform if interest in the protest continues," Pang said.

That said, TikTok may not be out of the game just yet.

The social media platform may get some reprieve from President-elect Donald Trump, who is set to take office on January 20, a day after the divestment deadline passes.

TikTok CEO Shou Chew met with Trump at Mar-a-Lago last month and plans to attend Trump's inauguration.

Trump had pushed for a ban on TikTok during his first term, but has since reversed his position on the platform. The president-elect filed an amicus brief with the Supreme Court on December 27, asking the court to pause the deadline so that he could come up with a political resolution.

"You know, I have a warm spot in my heart for TikTok," Trump told reporters at a press conference last month.

On Wednesday, Trump's pick for national security advisor, Mike Waltz, said in an interview with Fox News that Trump would "find a way to preserve" TikTok.

"He is a dealmaker. I don't want to get ahead of our executive orders, but we're going to create the space to put that deal in place," Waltz said.

• A Chinese social media app called Xiaohongshu is one of the biggest winners from a looming TikTok ban.
• It's so popular in the US that Chinese users have started a new hashtag to welcome Americans.
• The cultural exchange frenzy has birthed posts of people asking for help with English homework, among other requests.

A Chinese social media platform has grown so popular in the US that it's this week's most downloaded iPhone app — and it's become the site of a sudden East-Meets-West cultural exchange.

Xiaohongshu, also known as RedNote, hit the top spot on the US Apple store's ranking this week as a divest-or-ban law threatens to shut off American access to TikTok.

The app, commonly referred to as China's version of Instagram, has been flooded with posts from Chinese users greeting the influx of US newcomers.

One post titled "American please help me" went viral on Monday and received over 10,000 comments after its poster, from Zhejiang, requested help with their English homework.

Other popular posts also featured users, who listed their location as being in the US, offering their assistance for Chinese users' homework.

"Ask me any questions! I can help with your English homework, or answer questions about America (Texas). Thank you for welcoming us TikTok refugees," one post read. Several commenters uploaded photos of English-language worksheets in response.

The surge in American users on Chinese apps has also led to a rise in the hashtag #TikTokRefugee on Xiaohongshu, with dozens of Chinese creators posting guides on how to use the platform. The hashtag itself has been viewed over 64 million times, according to data seen by Business Insider.

"If you see a video that's downright awesome, just comment 6 or 66 or 666," said a cowboy hat-toting user, Big Tooth Chinese Redneck, in one viral video, referencing a Chinese internet slang term.

The sudden interest in Chinese social media platforms comes as TikTok continues to challenge the divest-or-ban law that the Senate passed in April. According to the law, TikTok will have to stop operating in the US on January 19 if its Chinese-based owner, Bytedance, doesn't sell the app.

The divest-and-ban law was passed amid widespread security concerns that the Chinese government could access user data if Bytedance continued to own the platform. TikTok CEO Shou Zi Chew told The Wall Street Journal in 2023 that such concerns are unfounded since the company would work with Oracle to store user data in the US.

TikTok argued its case with the Supreme Court on Friday, saying it will "go dark" in January if the court doesn't extend its divestment deadline. The court is expected to rule on the company's fate this week.

There's a lot on the line for TikTok now — it lost a challenge to the law in December when it brought the case before a panel of three judges from the US Court of Appeals for the District of Columbia Circuit.

In December, President-elect Donald Trump asked the Supreme Court to pause the law until after his inauguration. Trump is set to take office on January 20.

Allowing TikTok to operate in the US is a reversal of Trump's policy position on the company. Trump pushed for a TikTok ban in 2020 when he was still president. But more recently, the president-elect told reporters in December that he had a "warm spot" in his heart for TikTok.

Still, TikTok's troubles have brought unexpected benefits to platforms like Xiaohongshu and Lemon8, which both surged to the top two spots on Apple app store rankings. Lemon8 is also owned by Bytedance.

Meagan Loyst, founder of the investor collective Gen Z VCs, told Business Insider on Monday that users were flocking to these platforms to protest the government's planned TikTok ban.

"It really is just retaliation towards the government in the simplest way, but in a way that feels very native to Gen Z," Loyst said.

Representatives for TikTok and Xiaohongshu did not immediately respond to a request for comment from Business Insider.