Digiday’s events are getting a refresh under the leadership of Liz Pitonyak, who joined the company as general manager of events in December.

She joined Digiday Media with 15 years of experience in event strategy and partnership, after most recently directing event initiatives at Adweek and at Forbes. She will oversee events for Digiday, Glossy, Modern Retail and WorkLife.

“I have dedicated my career to creating transformative experiences that resonate with target audiences, amplify brand stories and deliver measurable business outcomes,” Pitonyak said.

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Another year, another remarkable give and take for the advertising industry. See below for what we think is in store for 2025.

In
Anti-woke corporate backlash 
Out 
DEI corporate wave

In
Fragmentation of brand safety
Out
Industrialization of brand safety

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It’s been a long year. And there’s a lot to keep straight — what do industry acronyms stand for? How does that affect strategies? With our WTF series, we aim to breakdown what these complex topics mean, so the industry can walk into their meetings prepared for whatever’s next. Catch up below on some of our most popular WTF explainers this year.

(Here’s what resonated in 2023).

WTF is principal media?

The concept of principal media — in which agencies invest in media at non-disclosed prices to resell to clients — was on the rise this year. It became widespread enough that the ANA published a report on it for marketers. Read our explainer here.

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