Digital media needs to shift from incrementalism to innovation for continued relevance in 2025
Mark Zohar, CEO, Viafoura
For the digital media industry, 2024 was a year characterized by ongoing disruption and challenges, balanced by emerging opportunities for resilience and growth.
For many digital publishers and media brands, much of last year was spent modernizing core infrastructure and systems (e.g., CMS upgrades, dynamic paywalls, authorization systems), improving site performance (e.g., core web vitals and SEO) and optimizing subscription strategies.ย
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