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The year of Bryson: How DeChambeau emerged as the real winner from golf’s civil war
From US Open success to YouTube stardom, DeChambeau enjoyed an almost perfect 2024, writes Luke Baker, and he has shown the template for success in the messy modern world of golf
Ad revenue or subscriptions: What’s more viable to Snap’s success as a business?
Snapchat’s subscription play is shaping up to be one of media’s most compelling plotlines in 2025.
While subscriptions are still a modest slice of Snap’s revenue pie, they’re giving the company’s top line a noticeable lift. Case in point: Snap’s ad revenue climbed 10% to $1.25 billion in its last quarter, but thanks to $123 million in non-ad revenue — largely driven by its member program, Snapchat+ — the company posted a 15% overall revenue jump to $1.37 billion.
It’s a rare win for a platform navigating a precarious business model, heavily dependent on fiercely contested ad dollars.
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Media Agency Report: Horizon, Publicis, UM and others on CTV’s appeal, agency partnerships and programmatic’s evolution
This is a bonus behind-the-scenes look at our conversations with executives for Digiday’s 2024 Media Agency Report, which examined the current and future state of media agencies, from the perspective of total client spending and spending by media channel, and delved into the impact of retail media on the agency landscape.
Digiday hosted a focus group of eight senior media agency executives who oversee media investment at holding company-owned and independent media agencies to gather first-person accounts of client spending. Agencies and networks that participated in the focus group were:
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