GroupM projects that the global advertising industry will surpass $1 trillion in total revenue for the first time this year. In its This Year Next Year 2024 End of Year Global Forecast, released today (Dec. 9), the WPP media investment firm estimates that global advertising revenue will increase 9.5% this year, up from the 7.8%...

How much is Wicked's marketing budget? That was the million-dollar question on social media last week when an unverified photo of Paris's Arc de Triomphe seemingly lit up in green and pink to mark the movie's release appeared on X. Though the marketing spend for Universal Pictures' flick hasn't been disclosed publicly, its extensive range...