The morning show battles are settling into the new normal as NBC News' Today continues to be the most-watched program among total viewers and the advertiser-coveted demo of Adults 25-54. Today widened its lead over ABC News' Good Morning America during the week of Dec. 9, and extended its winning streak in total viewers to...

NBC News' Today continued its winning streak as America's No. 1 morning show in total viewers and the advertiser-prized Adults 25-54 for the week of Dec. 2. It's the sixth week in a row that Today has claimed the crown over the former top dog, ABC News' Good Morning America. But the show's latest win...

It's a month at the top for NBC News' Today. The morning show celebrated its fourth week as No. 1 among total viewers and the Adults 25-54 demo for the week of Nov. 18. This is Today's first November sweep since 2018 and its most significant total viewer advantage over ABC News' Good Morning America...

Flashback is a feature series that revisits key moments from TV news history with the Newsers that were part of them. Long before the fictional machinations of the Roy family, Americans were hooked on a real-life succession drama playing out on their television screens... or one they believed to be real anyway. 35 years ago,...

NBC News' Today has officially completed a hat trick, celebrating three continuous weeks as the No. 1 morning show in total viewers and the advertiser-coveted Adults 25-54 demo. It's the show's longest reign at the top of both measured categories since March 2020. That achievement is all the more impressive considering that few significant news...