LinkedIn may be chasing the deep pockets of mainstream brands these days, but it’s not neglecting the lifeblood of its ad business. B2B companies are still front and center of its latest market pitch. 

Specifically when it comes to its own AI-powered campaign tool Accelerate. Unlike the offerings from Google and Meta, this tool is designed with B2B marketers in mind.

As LinkedIn’s vp of product management, Abhishek Shrivastava, explained: “B2B marketers have to make do with how to fit their own needs into the existing B2C tools.”

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TikTok’s turbulent year in the U.S. barely rattled marketers — until now. As the app enters its final countdown, marketers are taking the ban more seriously than ever because it’s looking increasingly like TikTok, at least in its current guise, is on borrowed time.

Earlier this month, the app’s U.S. prospects hit a new low. A federal appeals court ruled that national security concerns outweigh First Amendment protections, forcing ByteDance to divest TiKTok if it wants to remain in the market.

Although TikTok plans to appeal, there’s no guarantee that the Supreme Court will take the case. Historically the court defers to Congress on national security matters, and a bipartisan coalition has framed TikTok as a risk to Americans’ data privacy and a potential tool for manipulating its powerful recommendation algorithms.

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Elon Musk’s social media platform X is once again chasing ad dollars around video content — this time armed with some official (though still self-reported) stats.

According to internal data from the platform shared with marketers, video views have grown 40% year over year in 2024, surpassing 8.3 billion total views. That’s a slight bump from the 8 billion daily views reported by Digiday in May.

Fueling this growth is X’s foray into original content like “The Offseason,” a series spotlighting the National Women’s Soccer League. Per X, the series racked up 2.5 million views within its first 24 hours on the platform.

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Bluesky has entered the classic platform rite of passage: wooing publishers. 

Facebook, Snapchat, Instagram, TikTok — they’ve all tried the same play over the years, luring attention-grabbing content that keeps eyeballs glued.

“Having publishers helps to make your platform a go-to place for news,” said Daoud Jackson, senior analyst at Omdia. “Having authoritative news means when people want to see what is going on, they come to your platform first.”

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