Bratyshkin, a 28-year-old engineer who's the chief technology officer of Housing.Cloud, a platform he cofounded to help students find housing, told BI that after he leaves work, he loves to read.

Still, Bratyshkin works late hours and doesn't want to wake his partner with a reading light or glowing Kindle.

So the former Facebook employee uses $399 glasses from Sol Reader that privately display book pages in each lens.

"It's the most gadgety gadget of all time — but it's how I get most of my reading done these days," Bratyshkin said.

"It's amazing to wake up to a cup of coffee," Bratyshkin said of the gadget that makes a cup of coffee timed to your alarm. "You just program it and then wake up to the fresh scent. It also looks really cool. Even when I'm not using it, I'm like, look at that thing! It looks so cute."

The $516 Barisieur machine can make up to two cups of coffee or tea, depending on the model. It has storage for grounds, a built-in mini fridge to keep milk cold, multiple alarm settings, and solid-wood detailing.

Eames lounge chairs from Herman Miller have been a staple of the designer brand since 1956 and one of the most popular home status symbols for men throughout 2024.

The expensive furniture pieces are made from wood and leather. They cost between $6,895 and $10,000 each.

Bratyshkin, who sits at his desk for up to 12 hours daily, says the back support the luxury item provides "is indispensable."

When he's not studying or working, Grandison, 27, a former real-estate analyst now studying to become a licensed real-estate agent in Georgia, relaxes with his biggest splurge of the year: an 85-inch television from Sony.

"My wife and I love to catch up, watch TV shows, and hang out on the couch," he said, adding that he also loves to watch football and basketball on the massive screen. "As much as work and business are important, it's also really important for you to take care of yourself, relax, and have a good balance."

Sony sells a wide range of 85-inch TVs that cost between $1,499 and $7,999 each.

When Grandison, who was previously named one of BI's rising stars of the real-estate industry, wakes up each morning, he does so with the help of his Hatch.

The $169 alarm clocks can be customized (via an app) to mimic a sunrise each morning, display different colors, and play various nature-inspired sounds to help you sleep.

"Our evening routine starts off with our Hatch playing waves with red light, setting a good atmosphere to go to sleep," he said. "When we wake up, we've programmed the Hatch to have ambient lighting and birds chirping."

He says he prefers the calm, slow wake-up routine the clock provides, especially as opposed to a normal phone alarm that jolts you out of bed.

Paul Hill, the 25-year-old founder of the art-tech company Strada, enjoys Sony's WH-1000XM5 headphones.

As he told BI, music is deeply important to him. He often listens to it via Sony's $399 over-the-ear headphones, which are said to have a 30-hour battery life and noise-canceling capabilities.

"I am very, very passionate about and tied to these headphones," he said with a laugh.

Reid Waldman, a 30-year-old dermatologist and CEO of biopharmaceutical company Veradermics, told BI comfortable seating is essential to his daily routine.

Waldman is a fan of Humanscale chairs. They might look like basic office furniture, but they're actually ergonomic seats that cost between $258 and $5,062 each.

"For someone who sits in a chair 14 hours a day, it's totally worth it," he said of the chairs. "And then I do an astounding amount of work sitting on my Lovesac Sactional."

The famously fluffy pieces cost over $2,700 and can be customized to your living space.