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ADWEEKโ€™s 2024 Creative Tech Award Winners Use Data as the Beating Heart of Their Campaigns

There has never been more ways to incorporate technology into a campaign, from data analytics to generative AI. But the honorees of ADWEEK's inaugural Creative Tech Awards took the use of these advanced tools a step further, embedding technology at the heart of their creative campaigns. These brands, agencies and tech firms found new ways...

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