Omnicomβs IPG Acquisition Can Rival Publicisβ Data and AI Supremacy, But It Wonβt Be Without Challenges
Omnicom's reported $14 billion blockbuster acquisition of IPG has the potential to rival Publicis Groupe's position as a center for tech and innovation excellence, thanks to the potential interplay of the new Omnicom entity's data, commerce, and AI tech capabilities. But, while having separate pieces of the puzzle will be helpful, merging them successfully is...