• 2024 has been a solid year for creator-economy fundraising.
• Creator startups focused on AI, e-commerce, influencer marketing, and newsletters drew in dollars.
• These 17 startups raised at least $10 million in 2024 — totaling over $900 million.

Money is still flowing in the creator economy, even as the investor hype cycle has died down.

In 2024, 17 creator startups raised at least $10 million in new funding, totaling over $900 million. A large amount of that investment went toward creator companies whose work overlaps with trendy categories, such as artificial intelligence or social shopping. But tried-and-true business models like influencer marketing and newsletter subscriptions also scored new rounds.

"For the second year in a row, the trends kind of stayed the same. AI, community, and revenue diversification for all creators," said Ollie Forsyth, a former senior manager at the investment firm Antler who now writes the newsletter New Economies.

Startups that offer automated dubbing, AI editing, or generative AI features — such as Captions, ElevenLabs, and OpusClip — all raised hefty rounds this year. Social-commerce startups like ShopMy and Levanta captivated venture firms, alongside newsletter companies like Beehiiv, Workweek, and Substack.

A few startups — Agentio, Beehiiv, and Captions — that raised capital in 2023, when creator-economy investments were at a low ebb, also raised again in 2024. Meanwhile, some venture firms have consistently tapped into the creator space, such as AlleyCorp, Inspired Capital, and Volition Capital.

Investor interest in the creator economy surged when social-media consumption spiked during the COVID-19 pandemic, but then fell off dramatically. It's now steady, Forsyth said.

"We're no longer in the hype cycle," he said. "Maybe it has lost its trendiness a tiny bit, but it's stabilizing, which is needed."

Business Insider worked with data providers PitchBook and Crunchbase to sort through fundraising data in order to highlight big creator startup rounds from 2024. We focused on companies whose products significantly impact the businesses of creators and their partners.

Here are 17 of those companies, listed in alphabetical order:

1. Agentio, an ad platform streamlining creator-brand marketing on YouTube, raised a $12 million Series A. The round, announced in November, was led by Benchmark and included returning investors Craft and AlleyCorp (the latter firms co-led Agentio's $4.25 million Seed investment last year). Agentio's Series A is being used to scale the startup's go-to-market teams and expand its product offerings beyond YouTube creator ads.

2. Beehiiv, a newsletter platform competing with Substack, raised a $33 million Series B this year — $32 million from venture capital investors like Lightspeed Venture Partners, New Enterprise Associates, and Sapphire Ventures, and $1 million from a crowdfund. Beehiiv will use the money to expand hiring, build its ad network, and continue its M&A strategy (the startup acquired Typedream in May).

3. Cameo, a video shout-out platform for celebrities and creators, raised $28 million with participation from Kleiner Perkins, Valor Siren Ventures, Endeavor Catalyst, and cofounders Steven Galanis, Devon Townsend, and Martin Blencowe. The aim of the raise was to build out Cameo for Business, an offering focused on connecting its creators with brands for promotional content, per a company spokesperson.

4. Already on its Series C round after launching in 2021, AI video startup Captions closed a $60 million round in July led by Index Ventures. The round included returning investors like A16z and Sequoia Capital, as well as new investments from Adobe Ventures, HubSpot Ventures, and Jared Leto. Captions will use its funding to grow its machine learning team and in-house research, and also shared plans to invest $100 million into generative video research.

5. ElevenLabs closed an $80 million Series B round at the start of the year, led by A16z, Nat Friedman, and Daniel Gross. Other firms, like Sequoia Capital, Smash Capital, and SV Angel, joined the round. The startup announced at the time that the raise would be used to "refine" its products and safety measures in the deployment of AI.

6. Flip, a social-shopping platform set up in a TikTok-like feed, raised $144 million in a Series C round led by Streamlined Ventures with participation from advertising firm AppLovin, the companies announced in April. Flip planned to integrate marketing tech from AppLovin as part of the deal.

7. Infinite Reality, a tech company that owns talent-management firm TalentX, Drone Racing League, and other holdings, closed a $350 million fundraise from an undisclosed family office, the company said. The investment was meant to support efforts in hiring, with a focus on tech and product, as well as allow the company to pursue M&A opportunities.

8. Influur, an influencer-marketing platform, closed a $10 million Series A in November, led by Point72 Ventures and HTwenty Capital. The startup will use its funding to develop products like AI tools to help brands predict campaign performance and fintech tools for its users.

9. Levanta, an affiliate-marketing company that connects Amazon sellers with creators and other affiliates, raised $20 million in a Series A round led by Volition Capital. The company said the round would help it grow its business development team and improve its user experience.

10. OpusClip, an AI video editing platform that helps creators turn long videos into short clips, closed its Series A in April, bringing total funding to $30 million, per the company. Millennium New Horizons led the startup's Series A with participation from other investors like AI Grant, DCM Ventures, Samsung Next, GTMfund, and Alpine VC, among others. The company said it plans to use the funding to build its products and grow its team.

11. Passes, a subscription and memberships platform for creators, raised a $40 million Series A round in February from Abstract Ventures, Crossbeam Venture Partners, and individuals like Alexandra Botez, Emma Grede, and Michael Ovitz. The funding will be used for hiring and product, CEO Lucy Guo told BI.

12. Podcastle, a content-creation platform for podcasters, closed a $13.5 million Series A round led by Mosaic Ventures, with participation from returning investors Sierra Ventures, RTP Global, and Point Nine, among others. The company is using the funding to expand its AI and video products and grow its team with a new base in London.

13. ProRata.ai, a startup focused on helping creators and media firms get compensation for contributing to generative AI products, raised $30 million in a rolling Series A that closed in Q4, led by Mayfield Fund and other investors like Revolution Ventures, Prime Movers Lab, and Calibrate Ventures.

14. ShopMy, an affiliate and influencer-marketing company, raised an $18.5 million add-on to its Series A in March, closing the round at $26.5 million. The startup previously told BI that it raised from firms like Inspired Capital and AlleyCorp to grow the platform and attract more brand and creator partners.

15. Slushy, an adult-content platform competing with OnlyFans, raised a $10.2 million seed investment that closed in June. The round included investments from The Chainsmokers' Mantis VC, Electric Feel Ventures, and individuals like Jon Oringer (the former CEO of Shutterstock) and Sean Rad (the former CEO of Tinder). Slushy will direct its new funds toward developing its product, onboarding more content creators to the platform, and expanding into new markets.

16. Substack closed an investment round of about $10 million (the company directed BI to Axios' reporting on the matter) in the fall. Substack recently announced that it had 4 million paid subscriptions on its platform. It has worked to ramp up in-person events this year.
17. Workweek, a business-focused newsletter startup, announced a $12.5 million Series A round in June led by Next Coast Ventures. It's using the investment to build out a professional networking service for Workweek's subscribers.

• Armie Hammer's cameo in a new music video this week marks his first acting appearance since 2022.
• In 2021, the actor was accused of sexual abuse, emotional abuse, and having cannibalistic fantasies.
• In the music video released Monday, Hammer plays a character called "Kannibal Ken."

Armie Hammer played a character called "Kannibal Ken" in a new music video released on Monday. The cameo comes three years after his career was tanked due to allegations of sexual assault and cannibalistic fantasies.

The cameo seems to be Hammer's latest move in his career comeback, following the launch of a podcast in October.

The music video featuring Hammer is for the song "Typical Squeeze" by Georgie Leahy, a British actor and singer. It's Hammer's first acting role since 2022's "Death of the Nile," filmed in 2019.

While Leahy and Hammer don't seem to have an obvious relationship, the music video director, Jerry Brunskill, is a friend of Hammer's and the producer of his podcast. The video was also shot in Ramsey Art Gallery, owned by another friend of Hammer's and guest on the podcast, Tyler Ramsey.

In the video, Hammer jumps out of the trunk of a car that Leahy is driving, causing her to scream and flip the car over. As the car flips, severed limbs fall out of the vehicle.

The scene and Hammer's character name, as it appears in the video's official Youtube credits, seem to be referencing the allegations made against Hammer in 2021.

In 2021, Hammer faced backlash after a woman accused him of sexual assault, and two others alleged emotional abuse and sexual coercion involving cannibalistic and BDSM fetishes.

In March 2021, The Los Angeles Police Department opened an investigation into the sexual assault.

Following the allegations, Hammer was dropped by his talent agency and publicist. He also left two movie projects and a TV series.

Hammer told Air Mail in 2023 that he was emotionally abusive to his accusers but has denied the other allegations. In 2023, the LAPD closed their investigation saying that there was insufficient evidence to charge Hammer.

After three years of laying low, Hammer is trying to re-enter the entertainment industry.

In June, Hammer said on the "Painful Lessons" podcast that he had written a script with a friend, which he hopes to turn into his next project.

Hammer also launched his own podcast in October, "The Armie HammerTime Podcast" as "a chronicling of putting my life back together." In the first episode, he told listeners he "kind of likes" the cannibalism rumors because it makes "more noise."

Two days later, Deadline reported Hammer had been cast in a film, "Frontier Crucible."

Lauren Beeching, a crisis management expert based in London, told Business Insider in October that Hammer's comeback tour won't work unless he shows his audience that he has changed.

"Without addressing the serious allegations, it's probably going to appear more like a distraction than a genuine comeback," Beeching said. "Listeners will need to believe that he's learned and changed for them to fully invest in this journey."

Celeb greetings app Cameo is pivoting to creators with a new product called CameoX. The company became a pandemic hit, as people stuck at home marked various celebrations, like birthdays and graduations, with celebrity shout-outs. It became a tech unicorn valued at $1 billion, but as life returned to normal, Cameo was hit with multiple […]

© 2024 TechCrunch. All rights reserved. For personal use only.

The rightwing politician from Colorado briefly joined the video-sharing platform before apparently deactivating her account.