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I've been a makeup artist for years. Here are 8 products I used in 2024 that transformed my beauty routine.

A hand holds a square-shaped pink blush with a "Haus Labs" label
I tried lots of products in 2024, but only a few stood out.

Morewa Osawaru

  • As a makeup artist, I already know which beauty products I'll be repurchasing in 2025.
  • The Danessa Myricks Yummy Skin blurring balm powder is one of the most innovative items I've used.
  • When it comes to drugstore beauty, I love the Maybelline Super Stay up to 24-hour skin tint.

As a makeup artist, I'm always on the hunt for products that look amazing and make my job easier.

Throughout 2024, I discovered some absolute game changers that transformed my kit and beauty routine. My kit is my lifeline, and these products have repeatedly proven themselves over and over again.

Here are eight beauty products I'm definitely repurchasing in 2025.

When I want a light-coverage base product, I reach for the Make Up For Ever HD Skin waterproof foundation.
A hand holds a glass tube of foundation with a tan cap
The Make Up For Ever HD Skin waterproof foundation blends super easily.

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When I need coverage that looks like my skin but better, I reach for this Make Up For Ever foundation. It's lightweight, makes my skin tone look more even, and doesn't feel heavy even after hours of wear.

I don't like the feeling of having a ton of product on my face, so this foundation is perfect. It blends seamlessly and provides the right amount of coverage for both my professional and personal use.

The Danessa Myricks Yummy Skin blurring balm powder has become my secret weapon.
A hand holds a copper compact with a "DM" in cursive on the front
The Danessa Myricks Yummy Skin blurring balm powder makes my skin look so smooth.

Morewa Osawaru

The Danessa Myricks blurring balm powder is hands down one of the most innovative products I've used this year. It's like a magic eraser for skin imperfections.

The texture of the balm-to-powder formula, meant to prime, add coverage, or set products, is incredible โ€” it's soft and silky and blurs everything in its path.

Whether I'm prepping skin for a glam look or creating a no-makeup moment, this balm is my secret weapon.

The Haus Labs Color Fuse blush powder is perfect for clients who want to make a statement.
A hand holds a square-shaped pink blush with a "Haus Labs" label
I use the Haus Labs Color Fuse blush powder in the shade Dragon Fruit Daze.

Morewa Osawaru

When I want a more dramatic, pigmented cheek moment, the Haus Labs blush in the shade Dragon Fruit Daze steps up to the plate.

Its pigmentation is incredible โ€” a little goes a long way. Though it's intense, it blends beautifully, allowing for both subtle and bold application on various skin tones.

The Saie Glowy Super Gel illuminator adds a beautiful, dewy finish to my skin.
A hand holds a frosted-glass tube with a black cap and a "Saie" label
I use the Saie Glowy Super Gel illuminator in the shade Sunglow.

Morewa Osawaru

I spent most of 2024 searching for a product that would give me a perfect, natural-looking glow, and the Saie Glowy Super Gel illuminator is exactly what I needed.

This serum, meant to add luminosity to the skin, is lightweight, absorbs instantly, and leaves the most beautiful, dewy finish.

I love layering it under makeup or wearing it by itself when my skin needs extra love. I use the shade Sunglow.

I wear the Maybelline Super Stay up to 24-hour skin tint while running errands.
The writer holds a bottle of a skin tint with a holographic label that says "Maybelline Super Stay"
The Maybelline Super Stay up to 24-hour skin tint has minimal coverage but makes me feel put together.

Morewa Osawaru

As a makeup artist who doesn't always want to look "done up," this Maybelline skin tint, which lasts up to 24 hours, has become my go-to.

It evens out my skin tone and blurs imperfections, but it's so lightweight that I almost forget I'm wearing anything.

I apply it when I want to run errands or grab a coffee without looking like I'm heading to a photo shoot.

I love using the One/Size Oil Sucker extreme-mattifying alkaline primer on my clients.
A hand holds a white tube with a "One/Size" label and a pink cap
The One/Size Oil Sucker extreme-mattifying alkaline primer is perfect for reducing any shine.

Morewa Osawaru

This One/Size mattifying primer has been a game changer in my kit. It creates the perfect canvas for my oily-skinned clients and helps product stay put all day.

I particularly love using this on my brides. I've recommended the primer to countless clients, and it's yet to disappoint.

The Saie Dew Blushes add a natural pop of color.
A hand holds a cylindrical tube of a magenta blush with a black cap and a "Saie" label
I love the finish of the Saie Dew Blushes.

Morewa Osawaru

This Saie product provides the most beautiful flush, so it looks like I'm naturally glowing from within. The formula blends seamlessly into the skin, giving me the perfect "I woke up like this" cheek color.

Whether I'm going for a minimal-makeup look or adding a pop of color to a full-glam moment, this Saie Dew Blush in the shade Dreamy has been my go-to.

The Danessa Myricks Yummy Skin water-powder serum controls oil without being too drying.
A hand holds a small tube with metal detailing and lettering that says "yummy skin water powder serum"
I use the Danessa Myricks Yummy Skin water-powder serum as a primer.

Morewa Osawaru

As someone with combination-oily skin (meaning only some parts of my face get oily), finding the right primer is like striking gold.

This Danessa Myricks serum is a mattifying product that transforms from water to powder. It's made with kaolin clay to absorb excess oil without leaving the skin feeling dry and tight โ€” a constant struggle I've had with other mattifying products.

I can't get enough of the Charlotte Tilbury Magic Cream.
A hand holds a clear glass jar with a white cap that says "Charlotte Tilbury"
The Charlotte Tilbury Magic Cream is great for no-makeup days.

Morewa Osawaru

The Charlotte Tilbury Magic Cream, meant for smoothing and plumping, has been my skincare indulgence this year.

It's great for priming the skin before makeup, though I also use it as a stand-alone moisturizer on no-makeup days. It's refreshing, hydrating, and luxurious-feeling.

I keep my lips hydrated with the Topicals Slick Salve lip balm.
A hand holds a white tube with green lettering spelling out "Topicals"
I apply the Topicals Slick Salve lip balm before I put makeup on.

Morewa Osawaru

This Topicals balm has been one of my favorite lip-care products.

It's more than just an average balm โ€” this treatment keeps my lips feeling soft, hydrated, and healthy. I spread it on my lips before any makeup application.

Read the original article on Business Insider

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