• Wing and DoorDash launched drone deliveries from malls in Dallas-Fort Worth this week.
• The launch came as drone sightings have been reported around the US, including in Texas.
• Wing said its drones operate during the day and have been in the Dallas-Fort Worth area since 2021.

Wing and DoorDash launched drone deliveries from some local malls in Dallas-Forth Worth, Texas this week, just as mysterious drone sightings keep getting reported on the East Coast — and even in the Lone Star state.

Wing, which is owned by Alphabet, Google's parent company, said in a statement the company was partnering with DoorDash and Brookfield Properties to deliver goods from two local shopping malls in a "first-of-its-kind service."

The company said customers can order delivers from more than 50 stores. When checking out via DoorDash customers can choose to have the product delivered by drone, which can be as fast as 15 minutes. The drones can fly 65 mph at a cruising height of around 150 feet.

Wing drones have made more than 400,000 commercial deliveries worldwide since 2019. Wing and DoorDash have previously provided drone delivery services in Melbourne, Australia and Christiansburg, Virginia. Wing has also previously partnered with Walgreens and Walmart for drone deliveries in the Dallas-Fort Worth areas.

The launch of deliveries from malls comes at a time of heightened awareness and concern about drones. Since mid-November, US authorities have received thousands of reports of mystery drones on the East Coast, primarily in New Jersey, The White House has said only about 100 required further investigation, and that the drones do not pose a threat.

In a statement to Business Insider, a Wing spokesperson said its drones have been operating around Dallas-Forth Worth since 2021 and that the company has done extensive community outreach in the area.

"We always inform the community and work closely with local officials before launching a service," the statement said, adding, "There is no connection between our operations and the recent sightings in New Jersey."

The spokesperson said the company, which in the US operates drones in Texas, Virginia, and at a test facility in California, complies with all regulations and that the drones only operate in approved areas.

"Wing also complies with the FAA's requirements for the remote identification of unmanned aircraft to ensure transparency of our flights so that others, including law enforcement, know when and where we are flying," the statement said, adding, "We do not operate at night."

DoorDash did not respond to a request for comment from BI.

The White House has said the reported sightings on the East Coast, which have primarily been at night, have included a mix of commercial, hobbyist, and law enforcement drones. Some of the reported sightings have actually been commercial aircraft and even stars that citizens have mistaken for drones.

A day before Wing and DoorDash announced their new drone deliveries in Dallas-Fort Worth, drone sightings were reported in the area.

Police in White Settlement, located west of Fort Worth, said officials were investigating after multiple drones were spotted flying over local neighborhoods in the city, which hosts the Naval Air Station Joint Reserve Base Fort Worth.

Christopher Cook, the White Settlement police chief, said Wednesday in a post on X the department was working with federal officials, including the FBI, "out of an abundance of caution."

"While we do not believe there were any immediate threats related to last night's activities, it is concerning due to operating in "NO FLY ZONES" near federal and military properties," Cook said.

Alphabet’s Wing announced on Wednesday that it’s expanding its partnership with DoorDash to bring drone delivery to customers in the Dallas-Fort Worth Metroplex. Customers in the area will now be able to order food from 50 merchants located in Stonebriar Centre in Frisco and Hulen Mall in Fort Worth. Wing says its drones can “deliver […]

© 2024 TechCrunch. All rights reserved. For personal use only.

• CEOs at top companies have gone to the shop floor to learn more about their businesses.
• Laxman Narasimhan did time as a barista while running Starbucks, and Airbnb CEO Brian Chesky was a host.
• Here's what they learned from going undercover.

When Kelly Ortberg became Boeing CEO in October, he issued a rallying cry for company leaders: Get back on the factory floor.

He's not the only leader who thinks bosses are too far from the coal face.

Some executives have said those who regularly spend time on the shop floor have a greater understanding of their business and what pain points need fixing.

These CEOs have all gone undercover to either discreetly serve customers or experience service themselves. This is what they learned from it about their businesses.

Dara Khosrowshahi, CEO of Uber, drove and delivered for Uber Eats in 2022

Uber CEO Dara Khosrowshahi spent time picking up shifts as an Uber Eats delivery driver on an e-bike and an Uber driver for a spell in 2022.

He bought a secondhand Tesla Model Y to ferry riders around San Francisco and made deliveries using the alias "Dave K." He did this when the company was struggling with recruitment.

Khosrowshahi told The Wall Street Journal in April 2023 he was surprised how passengers would often discuss personal or sensitive information as if he wasn't there. While making deliveries on an e-bike, he encountered "tip-baiting," where customers offer a big tip but reduce it on delivery.

The experience showed him that the company culture was focused on customers and not drivers. "We didn't take pride in the driver product because very few of us drove," he said.

Khosrowshahi shared his findings at a companywide all-hands titled "Why we suck."

He said the meeting wasn't "pleasant" but that it led to a shift, telling the Journal, "We started celebrating employees going out there delivering, employees driving. It is a point of pride for employees now — when they drive they get a little badge on their corporate profile."

Laxman Narasimhan, former CEO of Starbucks, picked up a half-day barista shift once a month

Laxman Narasimhan said he spent six months immersing himself in all aspects of the company, including training as a barista, before taking over from Howard Schultz as Starbucks CEO.

When he took over the job, Narasimhan said he planned to continue working monthly half-day shifts.

In his first annual letter to staff in March 2023, Narasimhan said he wanted the practice to help "keep us close to the culture and our customers, as well as to our challenges and opportunities."

"I expect each member of the leadership team to also ensure our support centers stay connected and engaged in the realities of our stores for discussion and improvement," he added.

During his barista shifts, he burned his hand on a sandwich and had an egg bite explode in front of a customer. This prompted him to make several key changes, including sending more breakfast sandwiches to stores to avoid shortages, making packaging for egg bites easier to open, and sending fewer corporate emails to stores.

Brian Chesky, CEO of Airbnb, spent 6 months living in Airbnbs — and became a host

In 2022, Brian Chesky said he spent six months living full-time as a guest in a series of Airbnbs to promote remote work.

The Airbnb CEO last year told Fortune the experience varied greatly from place to place: some hosts would request he pay "giant" cleaning fees, and others handed him a chore list.

"I started noticing variability," he said. "I'd ask them, 'Why are you doing all of this?'"

After Chesky's Airbnb stays, he launched 50 features, Fortune reported, including Airbnb Rooms — individual rooms to rent instead of whole homes.

To promote these listings, Chesky put a guest room in his own San Francisco home on the app for free, from 2022 to March 2023. While the listing is no longer accepting guests, some of those who did get the opportunity in 2023 left glowing reviews.

"I feel like I'm reviewing Steve Jobs' personal iPhone," one guest wrote in a review praising Chesky for facilitating "a smooth check-in."

Tony Xu, CEO of DoorDash, makes monthly food deliveries

DoorDash CEO Tony Xu makes monthly deliveries as part of WeDash, a program begun in 2015 that requires salaried employees to carry out several deliveries a year.

Xu told "The Rideshare Guy" podcast last year that it had sparked ideas for improvement. He said the company had a Slack channel dedicated to issues people identify from WeDash, such as app bugs or getting the wait times for deliveries wrong.

Xu also said it helped him and his employees solve problems, in an interview on Stanford Graduate School of Business's "View From The Top" podcast in 2021.

"If you're at the surface level, you're never going to actually realize what the problems are," he said.

On the podcast, he also shared that he does customer service for the company daily, which he said can sometimes shed more light on areas for improvement than data.

"Sometimes, it's really hard just looking at the data to get to the digging," he said.

During a ride covered by The Associated Press, the company's CTO and Xu's cofounder, Andy Fang got lost during one WeDash delivery after the app prompted him to go to the wrong address.

Joey Wat, CEO of Yum China, says she spends 'hours' watching customers eat

Yum China CEO Joey Wat said that she covertly hangs out at its restaurants, including KFC and Pizza Hut to watch customers eat, sometimes for up to three hours.

These stakeouts have been helpful in coming up with product ideas, Wat told the 2024 Fortune Global Forum this month. "Some things you can observe directly from the customer and sometimes talking to the store manager helps," she said.

Wat added that she noticed many young people in China ate KFC fried chicken dipped into mashed potato.

"What we can do with that insight is get rid of the bone," Wat said, adding this was the impetus for the company launching the boneless "mash potato burger" in China.