Trump's podcast playbook: The influential shows of MAGA
- Donald Trump successfully used podcasts to expand his reach during the 2024 presidential campaign.
- On Election day, Trump ended up boosting his support among men overall compared to 2020.
- A variety of podcast hosts are set to have a substantial level of influence in Trump's second term.
President-elect Donald Trump's love for the media is well-known β just look at how much Trump's early picks resemble a Fox News greenroom.
The president-elect made significant efforts during his campaign to get his message in front of podcasters and influencers. Now that he's set to return to power, these commentators will play a major role in setting and pushing his agenda. Or they'll just stream from the White House.
If Donald Trump Jr., who hosts his own podcast, gets his wish they might even be seated somewhere in the White House briefing room.
The UFC commentator and comedian Joe Rogan has become one of the biggest names in the podcast world. Rogan's persona and massive following (14.5 million followers on Spotify and nearly 19 million subscribers on YouTube) have given him the sort of platform that continues to attract a range of high-profile guests.
Trump's appearance on Rogan's podcast in October allowed him to reach a critical audience β which heavily skews male β ahead of an election where the president-elect boosted his performance with men compared to 2020. Rogan's reach is so substantial that Trump took a few hours off the campaign trail to travel to Austin, Texas, to sit in the studio with the podcast host.
Rogan, shortly before the election, endorsed Trump's candidacy, calling him "the biggest there is."
Many Democrats pushed for Vice President Kamala Harris to appear on the program before the election, but scheduling during the frenetic last weeks of the race precluded her from traveling to Austin to do so, according to a campaign statement at the time.
"My sincere wish is to just have a nice conversation and get to know her as a human being," Rogan said in October.
One of the more seasoned podcasters in Trump's orbit, former White House strategistΒ Steve Bannon,Β started his program during Trump's first impeachment. Trump has said he listens to "Bannon's War Room."
Bannon used the program to foment backlash to then-House Speaker Kevin McCarthy of California. And Kash Patel, Trump's pick to lead the FBI, has made countless appearances on the show.
Former White House Trade Council director Peter Navarro, set to return to Trump's second administration, was among a handful of commentators who kept Bannon's show going while he was in prison. Like Navarro, Bannon was sentenced for his defiance of a subpoena from the House January 6 committee.
Donald Trump Jr., the president-elect's eldest son, has confirmed he won't be in the incoming administration. But he remains a key voice in his father's ear.
Trump Jr. pushes his message in multiple forms, including on his podcast, "Triggered With Don Jr.," which he has hosted for almost a year. He's frequently hosted some of Trump's congressional allies, along with top aides like Stephen Miller, who will return to the White House.
In a recent episode, Trump Jr. teased how the president-elect's transition team is eyeing ways to bring conservative podcasters into the White House briefing room.
In August, the comedian Theo Von hosted Trump on his podcast, "This Past Weekend with Theo Von." On the program, Von spoke openly with Trump about his recovery from drug addiction. It may not have been seen as a typical stop for a presidential candidate, but the conversation was heard by many Americans, providing Trump with another connection to a bloc of male voters who don't consume much mainstream media.
Von received a shout out from UFC president Dana White during Trump's election night victory speech in Florida.
Charlie Kirk, a cofounder of the conservative nonprofit Turning Point USA, has spent over a decade advocating for limited government and free markets among students on high school and college campuses.
Ahead of the 2024 general election, Kirk used Turning Point Action, the political advocacy arm of Turning Point USA, to boost Trump's bid for a second term and amplify his conservative message. Kirk appeared alongside Trump at campaign events in key swing states like Georgia and Nevada, which the president-elect went on to flip in November.
Kirk hosts "The Charlie Kirk Show" podcast, which serves as an influential vehicle for reaching the sort of young voters who were a key part of Trump's electoral gains.
Few shows personify "the manosphere" that Trump spent the summer tapping into more than "Full Send," a podcast started by a group of influencers called the Nelk Boys. Trump has made multiple appearances on Full Send, even stumping with one of its members in Las Vegas. Unlike Bannon and some others on this list, the Nelk Boys are not explicitly political, which made their audience ripe for Trump's 2024 appeals but also means they're unlikely to engage in the day-to-day news cycle.
Adin Ross, an internet personality and popular streamer, sat down with Trump this past August and in a departure from many interviews β gifted the Republican a gold Rolex watch and a customized Tesla Cybertruck.
Ross became a big name through his livestreams of video games, and Trump's interview with the streamer was one more way that he was able to connect with a male-skewing audience.
Dan Bongino, a former Secret Service agent, is so firmly entrenched in the conservative space that he was selected to replace the late Rush Limbaugh in his coveted time slot. Republican Rep. Jim Jordan of Ohio and other influential leaders on the right have pushed Trump to name Bongino to run the agency tasked with protecting the president. In the meantime, Bongino has been a vocal proponent of Trump's other nominees and helped lead a pressure campaign to push Sen. Joni Ernst, an Iowa Republican, to back Trump's pick to lead the Pentagon.
Sen. Ted Cruz of Texas has repeatedly offered his full-throated support to Trump, a stark contrast to the bitter end to his 2016 GOP primary run. Like Bannon, Cruz launched his podcast amid Trump's first impeachment battle. He has since used his platform to shed light on Congress and to discuss the news of the day.
With a 53-47 Republican Senate majority beginning in January, Trump can't afford many defections if he wants to get his agenda through the upper chamber. Cruz is well-positioned to serve as a narrator for a far more supportive group than the one that repeatedly vexed Trump in his first term.
Many in Trump's orbit once detested former Fox News journalist Megyn Kelly after she asked him during a 2015 GOP presidential debate about past inflammatory comments directed toward women.
"You've called women you don't like fat pigs, dogs, slobs, and disgusting animals," she asked at the time. "Does that sound to you like the temperament of a man we should elect as president?"
Trump repeatedly blasted Kelly after the interview.
But in the intervening years, Kelly left Fox and was hired by NBC News before a tumultuous departure. She's since become a major conservative voice in the podcast world and interviewed Trump on her show in September 2023.
Ahead of the 2024 election, she appeared alongside Trump at a Pennsylvania rally, voicing her support for his campaign and calling him a "protector of women."
Key venture capitalists embraced Trump ahead of the 2024 election, including former PayPal executive David Sacks. Sacks and fellow venture capitalists, Chamath Palihapitiya, Jason Calacanis, and David Friedberg, hold court on their podcast, "All-In," which was launched during the pandemic.
It remains to be seen how involved Sacks will be going forward on the podcast now that Trump has named him his AI and crypto czar. Trump made an appearance during a June episode.