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Trump's podcast playbook: The influential shows of MAGA

A composite image of Joe Rogan, Donald Trump,  and Theo Von
President-elect Donald Trump's White House may provide a grand stage for podcasters like Joe Rogan and Theo Von.

Alex Brandon and Gregory Payan/AP; Jeff Bottari/Zuffa LLC via Getty Images

  • Donald Trump successfully used podcasts to expand his reach during the 2024 presidential campaign.
  • On Election day, Trump ended up boosting his support among men overall compared to 2020.
  • A variety of podcast hosts are set to have a substantial level of influence in Trump's second term.

President-elect Donald Trump's love for the media is well-known β€” just look at how much Trump's early picks resemble a Fox News greenroom.

The president-elect made significant efforts during his campaign to get his message in front of podcasters and influencers. Now that he's set to return to power, these commentators will play a major role in setting and pushing his agenda. Or they'll just stream from the White House.

If Donald Trump Jr., who hosts his own podcast, gets his wish they might even be seated somewhere in the White House briefing room.

'The Joe Rogan Experience'
Joe Rogan and Donald Trump at Madison Square Garden.
The podcast host Joe Rogan endorsed Trump shortly before the 2024 election.

Sarah Stier/Getty Images

The UFC commentator and comedian Joe Rogan has become one of the biggest names in the podcast world. Rogan's persona and massive following (14.5 million followers on Spotify and nearly 19 million subscribers on YouTube) have given him the sort of platform that continues to attract a range of high-profile guests.

Trump's appearance on Rogan's podcast in October allowed him to reach a critical audience β€” which heavily skews male β€” ahead of an election where the president-elect boosted his performance with men compared to 2020. Rogan's reach is so substantial that Trump took a few hours off the campaign trail to travel to Austin, Texas, to sit in the studio with the podcast host.

Rogan, shortly before the election, endorsed Trump's candidacy, calling him "the biggest there is."

Many Democrats pushed for Vice President Kamala Harris to appear on the program before the election, but scheduling during the frenetic last weeks of the race precluded her from traveling to Austin to do so, according to a campaign statement at the time.

"My sincere wish is to just have a nice conversation and get to know her as a human being," Rogan said in October.

'Bannon's War Room'
Steve Bannon speaks alongside Marjorie Taylor Greene before reporting to federal prison
Former Trump White House advisor Steve Bannon won't be returning to government, but his podcast gives him a powerful perch to push Trump's agenda.

David Dee Delgado/Getty Images

One of the more seasoned podcasters in Trump's orbit, former White House strategistΒ Steve Bannon,Β started his program during Trump's first impeachment. Trump has said he listens to "Bannon's War Room."

Bannon used the program to foment backlash to then-House Speaker Kevin McCarthy of California. And Kash Patel, Trump's pick to lead the FBI, has made countless appearances on the show.

Former White House Trade Council director Peter Navarro, set to return to Trump's second administration, was among a handful of commentators who kept Bannon's show going while he was in prison. Like Navarro, Bannon was sentenced for his defiance of a subpoena from the House January 6 committee.

'Triggered with Don Jr.'
Donald Trump Jr. speaks at a 2024 campaign rally with JD Vance
Donald Trump Jr. has hosted a mix of lawmakers, Trump aides, and other influential MAGA types on his podcast.

Grant Baldwin/AFP via Getty Images

Donald Trump Jr., the president-elect's eldest son, has confirmed he won't be in the incoming administration. But he remains a key voice in his father's ear.

Trump Jr. pushes his message in multiple forms, including on his podcast, "Triggered With Don Jr.," which he has hosted for almost a year. He's frequently hosted some of Trump's congressional allies, along with top aides like Stephen Miller, who will return to the White House.

In a recent episode, Trump Jr. teased how the president-elect's transition team is eyeing ways to bring conservative podcasters into the White House briefing room.

'This Past Weekend with Theo Von'
The comedian Theo Von.
The comedian Theo Von interviewed Trump on his podcast this past summer.

Jeremychanphotography/Getty Images

In August, the comedian Theo Von hosted Trump on his podcast, "This Past Weekend with Theo Von." On the program, Von spoke openly with Trump about his recovery from drug addiction. It may not have been seen as a typical stop for a presidential candidate, but the conversation was heard by many Americans, providing Trump with another connection to a bloc of male voters who don't consume much mainstream media.

Von received a shout out from UFC president Dana White during Trump's election night victory speech in Florida.

'The Charlie Kirk Show'
Charlie Kirk speaks during a Turning Point PAC town hall in Phoenix, Arizona.
For more than a decade, Charlie Kirk has been a leader in amplifying conservatism among young voters.

Justin Sullivan/Getty Images

Charlie Kirk, a cofounder of the conservative nonprofit Turning Point USA, has spent over a decade advocating for limited government and free markets among students on high school and college campuses.

Ahead of the 2024 general election, Kirk used Turning Point Action, the political advocacy arm of Turning Point USA, to boost Trump's bid for a second term and amplify his conservative message. Kirk appeared alongside Trump at campaign events in key swing states like Georgia and Nevada, which the president-elect went on to flip in November.

Kirk hosts "The Charlie Kirk Show" podcast, which serves as an influential vehicle for reaching the sort of young voters who were a key part of Trump's electoral gains.

'Full Send Podcast'
The Nelk Boys attend a movie premier
The Nelk Boys, a group of prankster influencers, were among the shows Trump appeared on ahead of the 2024 election.

Eric Charbonneau/Getty Images for Sony Pictures

Few shows personify "the manosphere" that Trump spent the summer tapping into more than "Full Send," a podcast started by a group of influencers called the Nelk Boys. Trump has made multiple appearances on Full Send, even stumping with one of its members in Las Vegas. Unlike Bannon and some others on this list, the Nelk Boys are not explicitly political, which made their audience ripe for Trump's 2024 appeals but also means they're unlikely to engage in the day-to-day news cycle.

Adin Ross
Adin Ross.
Adin Ross gifted Trump with a Rolex watch during his live stream.

Allen Berezovsky/Getty Images

Adin Ross, an internet personality and popular streamer, sat down with Trump this past August and in a departure from many interviews β€” gifted the Republican a gold Rolex watch and a customized Tesla Cybertruck.

Ross became a big name through his livestreams of video games, and Trump's interview with the streamer was one more way that he was able to connect with a male-skewing audience.

'The Dan Bongino Show'
Dan Bongino
Conservative commentator Dan Bongino, seen here in 2018, might find himself in the new Trump administration.

Rich Polk/Getty Images for Politicon

Dan Bongino, a former Secret Service agent, is so firmly entrenched in the conservative space that he was selected to replace the late Rush Limbaugh in his coveted time slot. Republican Rep. Jim Jordan of Ohio and other influential leaders on the right have pushed Trump to name Bongino to run the agency tasked with protecting the president. In the meantime, Bongino has been a vocal proponent of Trump's other nominees and helped lead a pressure campaign to push Sen. Joni Ernst, an Iowa Republican, to back Trump's pick to lead the Pentagon.

'Verdict with Ted Cruz'
Ted Cruz
Sen. Ted Cruz of Texas sheds light on what he and his colleagues are thinking on his podcast.

Anna Moneymaker/Getty Images

Sen. Ted Cruz of Texas has repeatedly offered his full-throated support to Trump, a stark contrast to the bitter end to his 2016 GOP primary run. Like Bannon, Cruz launched his podcast amid Trump's first impeachment battle. He has since used his platform to shed light on Congress and to discuss the news of the day.

With a 53-47 Republican Senate majority beginning in January, Trump can't afford many defections if he wants to get his agenda through the upper chamber. Cruz is well-positioned to serve as a narrator for a far more supportive group than the one that repeatedly vexed Trump in his first term.

'The Megyn Kelly Show'
Megyn Kelly and Donald Trump.
Ahead of the 2024 election, Megyn Kelly called Trump a "protector of women."

Chip Somodevilla/Getty Images

Many in Trump's orbit once detested former Fox News journalist Megyn Kelly after she asked him during a 2015 GOP presidential debate about past inflammatory comments directed toward women.

"You've called women you don't like fat pigs, dogs, slobs, and disgusting animals," she asked at the time. "Does that sound to you like the temperament of a man we should elect as president?"

Trump repeatedly blasted Kelly after the interview.

But in the intervening years, Kelly left Fox and was hired by NBC News before a tumultuous departure. She's since become a major conservative voice in the podcast world and interviewed Trump on her show in September 2023.

Ahead of the 2024 election, she appeared alongside Trump at a Pennsylvania rally, voicing her support for his campaign and calling him a "protector of women."

'All-In Podcast'
David Sacks
Venture capitalist David Sacks spoke at the 2024 Republican National Convention and is set to wield serious power in the second Trump administration.

ANDREW CABALLERO-REYNOLDS/Getty Images

Key venture capitalists embraced Trump ahead of the 2024 election, including former PayPal executive David Sacks. Sacks and fellow venture capitalists, Chamath Palihapitiya, Jason Calacanis, and David Friedberg, hold court on their podcast, "All-In," which was launched during the pandemic.

It remains to be seen how involved Sacks will be going forward on the podcast now that Trump has named him his AI and crypto czar. Trump made an appearance during a June episode.

Read the original article on Business Insider

Trump nominates Howard Lutnick for commerce secretary

A man stands at a Trump/Vance podium
Howard Lutnick is the cochair of President-elect Donald Trump's transition team.

ANGELA WEISS / AFP

  • Trump has nominated Howard Lutnick for commerce secretary.
  • It's a pivotal pick given that economic concerns helped fuel Trump's win.
  • Lutnick had been viewed as a frontrunner for the position of treasury secretary.

President-elect Donald Trump has nominated billionaire finance executive Howard Lutnick as his next commerce secretary.

"He will lead our Tariff and Trade agenda, with additional direct responsibility for the Office of the United States Trade Representative," Trump said in a statement first posted on Truth Social and later released by his transition team.

"Howard has created the most sophisticated process and system to assist us in creating the greatest Administration America has ever seen," Trump said.

Lutnick, who is Trump's transition team cochair alongside the WWE chief Linda McMahon, had been seen as a frontrunner for the treasury secretary position.

Lutnick even garnered the support of Elon Musk for the role. Despite some powerful backing, Lutnick's private jockeying for the role wore on those around Trump, according to multiple reports.

Now, with Lutnick out of the picture, Trump is likely nearing his final decision for his last major Cabinet appointment.

Commerce secretary will be a pivotal role in the Trump administration, given economic concerns played a key role in fueling Trump's victory.

As the chairman and CEO of Cantor Fitzgerald, Lutnick is a New York financial powerhouse. He's known Trump for decades and has hosted fundraisers for the president-elect and appeared on TV as a surrogate.

He spoke onstage at Trump's Madison Square Garden rally, touting the tariffs of yesteryear and Musk's forthcoming DOGE initiative alongside the Tesla billionaire.

Lutnick is known for steering Cantor Fitzgerald through the September 11, 2002, terrorist attacks.

The firm's offices were located at the top of one of the World Trade Center towers, and roughly two-thirds of its workforce was killed that day. It lost more workers on 9/11 than any other company.

Lutnick's brother was killed in the attack, but Lutnick survived because he happened to be taking his son to school that morning.

Read the original article on Business Insider

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