Instagram Will Drive Half of Metaβs Ad Revenue in 2025
In 2015, Instagram contributed only 7% to Meta's total U.S. revenue, according to Emarketer. Ten years later, the app is projected to account for half, according to the research firm's latest forecast. Instagram is projected to generate $32.03 billion in U.S. advertising revenue next year, a 24.4% increase from 2024, per Emarketer. This rise would...