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10 top housing markets in 2025 — a year that should finally favor homebuyers

Rows of identical homes with uniform driveways and streets stretch towards the desert
A major increase in home inventory should help buyers in the new year.

James Marshall/Getty Images

  • The US housing market might be much more friendly to homebuyers in 2025.
  • Home sales should rise significantly as inventory grows and prices inch higher.
  • Here are 10 real-estate markets that could see a surge of activity next year.

Homebuyers should stock up on champagne β€” and not just for New Year's Eve.

Next year may present long-awaited opportunities for aspiring property owners to trade their apartments for homes, or for families to get the upgrades they've been pining for. There's a growing sense among real-estate analysts that an extended home sales contraction will snap in 2025 as housing inventory rises and mortgage rates fall.

"Homebuyers will have more success next year," said Lawrence Yun, the chief economist at the National Association of Realtors, in a statement about the firm's 2025 outlook. "The worst of the affordability challenges are over as more inventory, stable mortgage rates, and continued job and income growth pave the way for more Americans to achieve homeownership."

Housing market transactions will soar 7% to 12% in the year ahead to 4.5 million units before an even larger 10% to 15% jump in 2026, according to the NAR. New home sales are expected to climb 11% next year and 8% the year after.

Earlier this month, real-estate brokerage titan eXp Realty's CEO told Business Insider that sales could advance 10% in 2025, though Realtor.com called for a comparatively modest 1.5% gain.

Home sales NAR

National Association of Realtors

Home sales have tanked in the years after the post-pandemic boom, so those upbeat calls may sound like wishful thinking, especially coming from realtor trade associations and brokerages.

But a home sales boom seems plausible, based on what should be healthy supply and demand.

Supply NAR

National Association of Realtors

Property supply has risen significantly in recent months from startlingly low levels, and housing starts are also in a long-term uptrend following a post-housing-bubble construction bust.
New supply NAR

National Association of Realtors

That inventory uptick will keep property price growth in check at only 2% in each of the next two years, the NAR predicted, which would translate to a median existing-home price of $410,700. And buyers may also move off the sidelines as mortgage rates drift toward 6% from around 7%, the firm added.

Mortgage rates 12-12

Freddie Mac

"If rates stabilize around 6%, about 6.2 million households can once again be able to afford median-priced homes, compared to the current constraints with rates near 7%," the NAR noted.

Slower home-price growth and lower mortgage rates will go a long way toward easing the affordability crisis that has plagued the US since the pandemic. Just over a year ago, buyers suffered through the least affordableΒ quarter since 1985. That may soon be a distant memory.

Affordability NAR

National Association of Realtors

10 hot real-estate markets

Home sales should surge across the US next year, especially in a healthy economy with solid job gains. However, researchers at the NAR expect certain cities to be far busier than others.

Buyers will flock to 10 top housing markets in 2025 due to a combination of rising home supply, manageable mortgage rates, and healthy local economies, the firm said. Healthy demand should underpin further home-price appreciation for owners in those metropolitan areas.

These soon-to-be-hot markets share several similarities, including strong property price growth since the pandemic, a sizable supply of starter homes, positive net migration, and an outsized share of out-of-state movers who are buying homes. Other factors were a market's job growth, mortgage rates, how long most homeowners had been there, and the share of millennial renters who could buy. The NAR outlined its full methodology for this exercise in a press release.

Below are the 10 real-estate markets that the NAR is bullish on next year, along with select economic and demographic considerations.

Along with each metro area is its home price growth in the last five years, starter homes as a share of total inventory, the share of homeowners who've been in place for more than 16 years and therefore may be ready to sell, net migration ratio, the share of out-of-state movers purchasing homes, job growth since late 2019, and commentary from the NAR.

1. Boston, Massachusetts
Boston, Massachusetts skyline at dusk.
Boston, Massachusetts skyline at dusk.

Sean Pavone/Shutterstock

Price appreciation history: 51.5%

Starter homes as share of inventory: 41.1%

Share of long-term homeowners: 10.2%

Net migration to population ratio: 0.1

Share of out-of-state purchasers: 18.8%

Job growth history: -0.2%

Commentary: "Boston's housing market is expected to see significant benefits from stabilizing mortgage rates. With fewer locked-in homeowners, the impact of the 'lock-in effect' may lessen in the coming year as rates stabilize near 6%, encouraging more homeowners to sell and easing inventory constraints in this supply-tight market. Additionally, Boston's mortgage rates have been relatively lower than the national average, which provides a competitive edge in today's challenging financing environment. A lower rate could help mitigate some of the affordability pressures. Surprisingly, Boston has also a larger proportion of starter-homes, with about 41% of the owner-occupied units valued below $550,000."

2. Charlotte, North Carolina
Charlotte, North Carolina skyline

Photo by Mike Kline (notkalvin)/Getty Images

Price appreciation history: 72.8%

Starter homes as share of inventory: 72.8%

Share of long-term homeowners: 46.9%

Net migration to population ratio: 1.4

Share of out-of-state purchasers: 23.5%

Job growth history: 10.1%

Commentary: "With an impressive 10% job growth over the last five years and strong migration gains, Charlotte's economy and housing market are poised for continued growth. More than 11% of the households are set to reach the age of 35 to 40 within the next five years, ensuring sustained demand for housing. Prospective buyers in Charlotte also benefit from a wider range of affordable options, as 43% of homes fall within the starter-home category (priced less than $324,000), making the market particularly appealing to first-time buyers and young families."

3. Grand Rapids, Michigan
Grand Rapids, Michigan

Shutterstock

Price appreciation history: 64.4%

Starter homes as share of inventory: 39.6%

Share of long-term homeowners: 50.7%

Net migration to population ratio: 0.2

Share of out-of-state purchasers: 38.7%

Job growth history: 3.1%

Commentary: "Grand Rapids offers a unique combination of affordability and promising long-term prospects. With 36% of Millennial renters able to afford homeownership and 12% of households entering prime homebuying age within the next five years, the demand for housing will remain strong. A smaller proportion of originations with rates below 6%, compared to the national level, suggests a reduced 'lock-in effect,' which could lead to more inventory in this area. Additionally, the availability of starter-homes allows newcomers to purchase a home and establish roots, making Grand Rapids a standout market for 2025."

4. Greenville, South Carolina
Greenville, South Carolina

Emmanuel Psaledakis/EyeEm via Getty Images

Price appreciation history: 68.8%

Starter homes as share of inventory: 42.2%

Share of long-term homeowners: 49.7%

Net migration to population ratio: 1.7

Share of out-of-state purchasers: 43%

Job growth history: 8%

Commentary: "Greenville stands out as the area that checks off the most criteria on NAR's top 10 list. This area particularly benefits from a strong net migration rate and affordability. The metro's average mortgage rate of 6.9% in 2023 is well below the national average, providing additional relief for buyers. With 42% of homes categorized as starter homes and 43% of movers purchasing homes, Greenville offers accessibility and stability for families and young professionals alike."

5. Hartford, Connecticut
Hartford, Connecticut.

Sean Pavone/Shutterstock

Price appreciation history: 62.8%

Starter homes as share of inventory: 38.7%

Share of long-term homeowners: 58.1%

Net migration to population ratio: 0.3

Share of out-of-state purchasers: 45%

Job growth history: 0.2%

Commentary: "Hartford offers a favorable financing environment, with an average mortgage rate of 6.5% in 2023 β€” one of the lowest among the top markets β€” enhancing affordability for buyers. Additionally, Hartford holds the highest proportion of homeowners surpassing the area's average tenure of 17 years, indicating a potential increase in local inventory, which could help alleviate supply constraints."

6. Indianapolis, Indiana
Indianapolis, Indiana.

Sean Pavone/Shutterstock

Price appreciation history: 60%

Starter homes as share of inventory: 41.7%

Share of long-term homeowners: 48.5%

Net migration to population ratio: 0.5

Share of out-of-state purchasers: 21.7%

Job growth history: 9.3%

Commentary: "Indianapolis earned a spot on the list due its strong job growth and housing affordability, which continue to attract new residents and foster a stable demand for housing. Nearly 42% of the housing stock is priced below $236,000, making the market especially appealing to first-time buyers and young families. With fewer 'locked-in' homeowners than the national level, this area is likely to see more available inventory as mortgage rates stabilize around 6% next year."

7. Kansas City, Missouri/Kansas
Kansas City, Missouri

Edwin Remsberg/Getty Images

Price appreciation history: 59.9%

Starter homes as share of inventory: 41%

Share of long-term homeowners: 50%

Net migration to population ratio: 0.3

Share of out-of-state purchasers: 25%

Job growth history: 4.8%

Commentary: "Kansas City is one of the few areas with both a lower average mortgage rate and smaller share of locked-in homeowners, creating favorable conditions for financing and increased inventory. This area is also one of the most affordable markets for Millennial renters, with one in three of them able to afford homeownership. This affordability, combined with its competitive financing environments, makes Kansas City a key player among top-performing housing markets in the coming year."

8. Knoxville, Tennessee
An aerial view of Knoxville, Tennessee.

Grindstone Media Group/Shutterstock

Price appreciation history: 90.9%

Starter homes as share of inventory: 42%

Share of long-term homeowners: 52.9%

Net migration to population ratio: 1.6

Share of out-of-state purchasers: 48.9%

Job growth history: 8.8%

Commentary: β€œKnoxville made up the top 10 list due to its strong migration gains and the appeal it holds for new residents seeking long-term stability as nearly 50% of movers in Knoxville chose to purchase a home. The impact of the β€˜lock-in effect’ is expected to be less pronounced here, as fewer borrowers hold mortgages with rates below 6%. At the same time, homeowners in Knoxville have built substantial wealth, with home prices now nearly double their pre-pandemic levels. This combination of strong migration, high homeownership among movers, and significant wealth gains makes Knoxville a market with strong potential in 2025.”

9. Phoenix, Arizona
Phoenix, Arizona, Downtown Skyline Aerial.

Kruck20/Getty Images

Price appreciation history: 72.3%

Starter homes as share of inventory: 39.3%

Share of long-term homeowners: 42.5%

Net migration to population ratio: 0.7

Share of out-of-state purchasers: 35.8%

Job growth history: 11.9%

Commentary: "Phoenix has become a key destination for residents migrating from California, driven by its comparatively lower cost of living and housing affordability. This migration is further supported by Phoenix's strong job growth, which has expanded by 12% in the last five years. This combination of demographic shifts and economic expansion has established Phoenix as a prosperous and dynamic market."

10. San Antonio, Texas
San Antonio Texas

f11photo/Shutterstock

Price appreciation history: 44.8%

Starter homes as share of inventory: 40.5%

Share of long-term homeowners: 48.5%

Net migration to population ratio: 1.3

Share of out-of-state purchasers: 39%

Job growth history: 10.7%

Commentary: "The Texas Triangle couldn't be left off this list. Borrowers in San Antonio were able to secure mortgage rates well below the national average in 2023, at 6.4%. This suggests that buyers in the area benefit from a combination of local market dynamics that lead lenders to assess lower risk in this area. Additionally, San Antonio has experienced one of the strongest rates of job creation since pre-pandemic levels, which continues to draw new residents to the area."

Read the original article on Business Insider

3 predictions for Airbnb hosts in 2025, from one of the short-term-rental industry's top analytics firms

A log cabin home with a front yard and picnic table
Airbnb and VRBO hosts with short-term-rental properties can expect a calmer 2025.

Onfokus/Getty Images

  • 2025 should be a relatively calm year for Airbnb and Vrbo hosts, according to a new forecast.
  • Occupancy rates are expected to remain the same or improve a bit, while supply won't increase much.
  • Travelers are interested in houses with six or more bedrooms that cost relatively little per night.

Airbnb and Vrbo hosts can expect more consistency in 2025, according to a new report from industry analytics firm AirDNA.

"There's going to be a bit more stability," Bram Gallagher, director of economics and forecasting at AirDNA, told Business Insider. "The market is in a more mature phase compared to where it was five, even 10 years ago."

The short-term-rental market's roller coaster kicked off in 2020, when a surge in travel brought hosts record profits. An influx of new properties opened up, leading to a correction. Hosts have been adjusting their expectations ever since, sometimes lowering prices to remain competitive.

2024 has been an improvement for hosts in some ways. Demand for short-term rentals, as measured by the number of nights booked, grew 7% compared to 2023. Occupancy rates, the number of nights a month a rental is booked, declined from February 2022 to April 2024, but have been relatively constant since.

There are early signs that the more stable climate will translate to better returns for hosts in 2025. AirDNA measures a rental's expected revenue using a measure called RevPAR β€” or revenue per available rental, which combines a unit's average daily rate with its region's occupancy rate. For two years the average RevPAR declined, meaning hosts could expect to bring in less revenue than the year prior. RevPAR forecasts for 2025 have turned positive.

"We're going to be seeing some gradual improvement from here on out," Gallagher said.

Here are 3 predictions AirDNA has for hosts in the new year.

1. Occupancy levels will stay about the same

Occupancy rates went through a historic whiplash over the past four years. First, a lower number of overall listings following COVID-19 lockdowns met a nationwide surge in stir-crazy travelers looking for more space, which produced some of the highest occupancy rates in industry history β€” hitting a peak of 61.9% in February 2022.

Then, a flood of new properties spurred by an investor boom intensified the competition for bookings, pushing occupancy rates down to 54% in April 2024.

Rates settled around the mid-50s this year, and AirDNA expects occupancy rates to stay around that mark in 2025.

"It's such a slight increase, but we're going to be holding on to the gains that we've got this year," Gallagher told BI.

2. The number of new Airbnbs and Vrbos has slowed, so there's less competition

The post-pandemic explosion of new Airbnb and Vrbo listings is likely over.

"Supply is going to continue slowing, so you're going to have fewer new competitors next year to worry about," Gallagher told BI.

First, a tight housing market eroded investor appetite for new properties. Increasing regulations on Airbnbs and Vrbos in cities across the US and abroad over the past few years have also dampened new listings.

That's good news for hosts who already manage units.

"It's good for operators that are already in the market, because they've got barriers to entry that are already in place for anyone who wants to compete with them," Gallagher noted.

3. Large homes with relatively cheap nightly rates are likely to keep growing in popularity

One surprising trend from 2024 that Gallagher said is likely to continue into the new year is the exceptional performance of a certain segment of listings: multiple-bedroom homes that large groups can book cheaply.

AirDNA found that the largest growth in both demand and available listings in 2024 was for listings with six or more bedrooms in the "budget" category, orΒ the cheapest 20% of listingsΒ ranked by price-per-night.

A graph depicting the growth in available listings and demand for budget properties, broken down by number of bedrooms.
AirDNA data showed that for the cheapest listings, there is the most growth in demand for ones with six or more bedrooms.

Courtesy of AirDNA

Gallagher explained that the uptick in interest might be a response to the comparisons some travelers make between hotels and short-term rentals.

"People are looking at the value proposition of renting six rooms at a budget hotel, compared to getting a six-bedroom short-term rental," Gallagher said. "It's been a change to the composition of short-term rental supply."

In recent years, some loyal Airbnb guests have claimed they are opting to stay in hotels more frequently due to issues like fees and chores.

Airbnb has intensified its competition with hotels in recent months, with one executive teasing that the company will soon start offeringΒ "hotel-like" amenities.

Read the original article on Business Insider

One of Trump's cabinet picks shows how making it easier to build homes is a rare point of bipartisan agreement

Doug Burgum
Β 

Andrew Harnik/Getty Images; iStock; Rebecca Zisser/BI

  • Trump's Interior Secretary pick illustrates bipartisan support for housing deregulation.
  • North Dakota Gov. Doug Burgum has won praise from YIMBYs and progressive urbanists.
  • Bipartisan consensus on deregulation aims to boost housing supply and reduce costs.

It's hard to find a policy issue these days that doesn't deeply polarize Americans and their elected representatives. But housing β€” and building more of it β€” is a rare exception.

One of President-elect Donald Trump's cabinet appointees exemplifies this trend. North Dakota Gov. Doug Burgum, Trump's nominee for Secretary of the Interior and "energy czar," won praise from pro-housing advocates from both parties earlier this year when he made the case for denser, more walkable, mixed-use communities. As a state leader, Burgum has for years pushed for more housing construction, walkability, and density in cities like Fargo and Bismarck.

"He's been a champion of zoning reform and parking reform and transportation reform," Chuck Marohn, the founder of the urbanism nonprofit Strong Towns, told Business Insider. "He reflects a growing percentage of even Republican governors who don't think a war with cities is a good idea."

There's a growing belief across the political spectrum that skyrocketing home prices and rents are driven by a shortage of housing β€” and that government regulation is making it harder to address that shortage. The pro-development "Yes In My Backyard" β€” or "YIMBY" β€” movement has helped popularize this view, and it's attracted enthusiastic followers among free-market conservatives and progressive Democrats alike.

If Burgum is confirmed, he'll likely focus largely on maximizing US oil and gas productionΒ and stripping away regulations many progressives support, but he might also have a role to play in Trump's promise to deregulate and open up federal land for homebuilding.

President-elect Donald Trump talks to North Dakota Gov. Doug Burgum on the third day of the Republican National Convention.
North Dakota Gov. Doug Burgum β€”Β President-elect Donald Trump's pick to lead the US Department of Interior β€”Β reflects the growing bipartisanship around deregulating housing.

Scott Olson/Getty Images

A bipartisan consensus around making it easier to build

While builders and those in the construction industry have long complained about regulatory hurdles, their concerns weren't reflected among policymakers and the media until housing became unaffordable even for the elite, Marohn argued.

There was a turning point when college-educated millennials began struggling with the high cost of housing, while similar Americans "in prior generations, at this point in their life, would have been in homes, had some equity, not stretched so thin, starting to build some wealth," Marohn said. At the same time, the housing shortage has begun to impact communities across the country rather than just large coastal metros.

It's led to a rare cross-party alliance. "You have the intellectual elite of the progressive side of the ledger kind of merging with what I would describe as the lunch pail builder, developer on the conservative side of the equation," Marohn said.

These days, there's widespread agreement among pro-development conservatives and progressives alike that "government is the problem" and "if industry was allowed to build they would build a lot more, and that would make prices go down," said Bryan Caplan, an economics professor at George Mason University.

While Republicans use language about private property rights, free markets, and deregulation to make a case for YIMBY policies, Democrats talk about racial equity and environmental sustainability, Nolan Gray, research director for California YIMBY said.

"It's a funny situation now because you have Republicans and Democrats basically pushing for broadly the same policies but using radically different rhetoric," Gray said.

Popular deregulatory policies include legalizing accessory dwelling units, eliminating minimum lot size requirements, and rezoning to allow for mixed-use development and more housing near transit.

"In very blue places, upzoning or streamlining permit approvals may not even be called deregulation, whereas in redder places, people are more likely to lean into cutting red tape and property rights and letting the market work," Emily Hamilton, a housing researcher at the libertarian-leaning Mercatus Center at George Mason University, told Business Insider.

Burgum is an example of how a Republican governor can pursue YIMBY policy through a conservative lens, framing his support for denser housing and more walkable communities as good economic policy.

The billionaire, former software entrepreneur, oil executive, and real estate developer has championed rebuilding North Dakota's urban cores while in office. "If you want to recruit people here, you need attractive cities," Burgum said when he was first running for governor in 2016. This month, he proposed nearly $100 million in funding to encourage housing development in the state.

Read the original article on Business Insider
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