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Top Republican demands answers from Zuckerberg, accusing Meta of ‘shadow banning’ military content

EXCLUSIVE: A top Republican senator will accuse Meta – the parent company of Facebook – of "shadow banning" and removing social media posts in a letter Tuesday demanding answers from CEO Mark Zuckerberg.

Sen. Joni Ernst, R-Iowa, the top Republican on the Small Business committee, will, in part, cite a 2022 Washington Post report on social media companies’ "deamplification" of certain Facebook and Instagram content.

The report discussed Meta’s response to "problematic content," which the executive at the time called "borderline" and argued must have reduced reach due to its proclivity to go viral.

In the letter addressed to Zuckerberg’s San Mateo County, California, office, Ernst alleged such content included that of the military as well as the Tomb of the Unknown Soldier in Virginia.

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"Your platform, amongst others, provides an unparalleled opportunity to connect the U.S. military with younger generations. That is why I am concerned about Meta’s ongoing shadow banning and removal of the U.S. Armed Services’ posts," Ernst wrote in the letter obtained exclusively by Fox News Digital.

"The defense of our nation is entirely dependent upon the voluntary enlistment of brave women and men willing to put their lives on the line so every American can freely speak their minds."

In remarks to Fox News Digital, Ernst said Americans’ freedoms are only possible through the all-volunteer armed services, which she previously served in.

"I am concerned Meta’s algorithms are hindering our investment in connecting with and recruiting the next generation of warfighters," she added.

"The service and sacrifice of the brave men and women in uniform should be celebrated, not restricted."

In her letter, Ernst accused Meta of sporadically adjusting its violations policies without "clear rationale" and cited reports to Congress showing an increase in content-restriction on military-related postings.

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Embedding an image of an Instagram violation warning on one particular post, Ernst listed a handful of such reports and their loss of cyber "reach."

A six-hour suspension of a post on Feb. 29 resulted in the loss of 2,500 impressions and 500 engagements, while a similar situation on March 3 reduced a post’s reach by 5,000 impressions and 1,100 engagements.

Ten posts on the GoArmy social media account were flagged as violating guidelines over a three-day period in September, Ernst said, and the account was briefly put on "non-recommendable" status twice.

The senator said the Army’s public affairs office reported disruptions to several posts, including one featuring the Tomb of the Unknown Soldier and one depicting soldiers onboard a helicopter.

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In turn, Ernst asked Zuckerberg to lay out the guidelines used to mediate military-related content and how they are communicated to account holders.

She also asked for an explanation as to the apparent suppression of the Tomb of the Unknown Soldier post, and actions taken thus far to prevent future shadow-bans that shouldn’t occur.

The lawmaker also demanded an estimate on the cost of the official Pentagon-sanctioned ads that were suppressed.

Facebook still silent after suddenly banning then reinstating this popular gun manufacturer

The popular American gun manufacturer Smith & Wesson says it is still being kept in the dark after its Facebook account was suddenly suspended last month.

Though the account has since been reinstated, a representative for the company told Fox News Digital that "despite multiple attempts to reach Facebook to discuss the matter, to date we have not had direct communications with any of their staff members."

The gun company, which is headquartered in Maryville, Tennessee, said staff suddenly received a notification from Facebook on Nov. 22 stating that their official Smith & Wesson account had been "suspended indefinitely."

"No warnings of a page suspension were previously communicated by Facebook," said the representative.

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The representative said Facebook referenced five posts dating back to December 2023 that they "suggest did not follow their community guidelines."

"The posts in question included consumer promotional campaigns, charitable auctions, and product release announcements," the Smith & Wesson representative explained. "While Facebook’s policies are ever-changing, which creates a burden for users to comply with, we do not believe this content violated any of Facebook’s policies or community guidelines, and similar posts have been published in the past without issue."  

Facebook’s commerce policy prohibits the promotion of buying, selling and trading of weapons, ammunition and explosives. However, according to Facebook’s parent company Meta’s website, there is an exception for legitimate brick-and-mortar and online retailers, though their content is still restricted for minors.

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According to the representative, the page was reinstated on Nov. 27 after the gun manufacturer made a public statement about the incident on X.

In the post, which has 3.1 million views, Smith & Wesson criticized Facebook and thanked Elon Musk and X for supporting free speech amid what it called ongoing attacks against the First and Second Amendments. The company encouraged its 1.6 million Facebook followers and fans to "seek out platforms" that represent the "shared values" of free speech and the right to bear arms.

Despite the page eventually being reinstated, the representative told Fox News Digital that the company has still had no contact with Meta and "no rationale was given for the reinstatement beyond a comment on social media from a Facebook representative stating that the suspension had been ‘in error.’"

That same Meta staffer, Andy Stone, also directed Fox News Digital to the X post positing that Smith & Wesson’s suspension was an accident. In the post, Stone said "the page was suspended in error and we’ve now restored it. We apologize that this happened."

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Through it all, the Smith & Wesson representative said the manufacturer is "grateful to Elon Musk for having created a public square platform that respects the right for Americans to voice their opinions, ALL opinions, and not just those that coincide with one agenda or another – especially as it relates to our constitutional rights guaranteed under the 1st and 2nd Amendments."

The spokesperson said that since their account was suspended, they have become aware that many other social media users have been similarly silenced and de-platformed.

"While we were encouraged by the reinstatement of our account, we were similarly disappointed by the number of other users reacting to our statement on X that commented that they have had very similar experiences with their accounts being de-platformed without warning," said the representative. "While we obviously do not know the details of those instances, we encourage Meta to continue working towards a more inclusive platform which allows the freedom for respectful dialogue from all viewpoints, which is a hallmark of American society."

Founded in Norwich, Connecticut, in 1852, Smith & Wesson is one of the most recognized gun brands in America and reported $535.8 million in sales in the 2024 fiscal year.

Popular gun manufacturer thanks Elon Musk after being suspended by Facebook

After its Facebook account was suspended, the popular American gun manufacturer Smith & Wesson thanked Elon Musk and X for supporting free speech amid what it called ongoing attacks against the First and Second Amendments.

Andy Stone, a representative for Facebook's parent company, Meta, told Fox News Digital that the account had been suspended in error and that it has since been restored. 

In a Friday post on X, however, Smith & Wesson emphasized the importance of Musk's stance on free speech, criticizing Meta for suspending their account after the platform flagged several of its posts for promoting the sale of weapons.

Founded in 1852 in Norwich, Connecticut, today Smith & Wesson is based in Maryville, Tennessee, and is one of the most recognized gun brands in America, reporting $535.8 million in sales in the 2024 fiscal year.

Smith & Wesson said that "despite our extensive efforts and resources spent on trying to adhere to Facebook’s ever-changing community guidelines on firearms, our account was suspended indefinitely on Friday, November 22nd, 15 years after its original creation."

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The manufacturer shared a screenshot of the suspension notice it had received from Facebook in which the platform said several posts dated Nov. 22, 13 and July 18 violated the rules on promoting weapons.

Facebook’s commerce policy prohibits the promotion of buying, selling and trading of weapons, ammunition and explosives. However, according to Facebook’s parent company Meta’s website, there is an exception for legitimate brick-and-mortar and online retailers, though their content is still restricted for minors.

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Although its account has since been reinstated, Smith & Wesson encouraged its 1.6 million Facebook followers and fans to "seek out platforms" that represent the "shared values" of free speech and the right to bear arms.

"In an era where free speech and the right to bear arms are under constant attack, we want to thank Elon Musk and X for supporting free speech and our constitutional rights guaranteed by the 1st and 2nd Amendments," said Smith & Wesson.

Musk responded to the post by saying, "[we] believe in the Constitution." He also pointed out that X had resumed allowing users to post the gun emoji after it was replaced by a water gun by Twitter in 2018. 

The National Association for Gun Rights, which is a Second Amendment advocacy group with over 4.5 million activists, also chimed in, saying, "Thank you for giving us a place to shelter in this storm of Constitution-hating companies."

In a separate post, the association called X one of the last holdouts for free speech and gun rights.

"It is becoming clear that X is one of the last major bastions of 2A and Firearms content on social media," said the group, adding, "the noose is slowly tightening everywhere else, seeking to squeeze us out entirely."

This article was edited to reflect new information from Meta about the Smith & Wesson account being suspended in error.

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