• "Beast Games" is the Amazon Prime Video game show from the YouTuber MrBeast.
• The show is family-friendly, but its message about the concept of money makes me uncomfortable.
• I'd say to enjoy the show but remind your kids that money doesn't work this way in real life.

"Beast Games," the game show on Amazon Prime Video from MrBeast, debuted Thursday, and I watched along with my elementary-aged son. As an adult, I enjoyed the spectacle and found the show highly watchable. But as a parent, I'm not sure I liked the message about money it was imparting to my young ward.

Elementary-school-aged kids, whether or not they're allowed to watch YouTube, all know who MrBeast is. He's a superstar to Gen Alpha. His candy bars are on grocery-store shelves, and his specter hangs over playgrounds and lunchrooms.

(My colleague reports that his teenage son says MrBeast isn't quite as cool in high schools anymore, perhaps because he's seen as being for little kids.)

Like most parents, I want to teach my kids the value of a dollar: that money comes from hard work and that saving and budgeting are important.

"Beast Games" flies in the face of all that. Money is tossed around as this strange easy-come, easy-go object. It opens with MrBeast standing on a pyramid of cash (allegedly the full $5 million prize in stacks of bills). We are repeatedly told this is the largest cash prize ever in a game show.

The show's premise is that a group of contestants will compete in challenges to win that big prize — a season-long version of some of his popular YouTube videos.

Later in the season there will be physical challenges (we see preview clips of people pulling a monster truck), but in this first episode the games are almost all psychological tests.

This first series of minigames aims to winnow the contestant pool to 500 people from 1,000. The games are variations on the prisoner's dilemma, pitting what's good for an individual against what's good for the group.

In the first game, MrBeast makes this offer: Anyone who quits the game immediately can share a pot of money — but the pot gets smaller as more people choose to take the early out. In another game, each team of about 100 people must have one person sacrifice themselves and leave the game with no prize money at all — or else the whole team is eliminated. People are sobbing, yelling at each other to be the ones to quit.

I worry about the message 'Beast Games' sends

It's a fascinating challenge to watch as an adult. But I'm not sure a kid can really understand what's going on — the wrenching pain of people losing what they thought could be a chance to pay off loans or buy a home.

In the game, money is an object to build into pyramids or toss around in bags — it's funny money; it doesn't feel real.

Representatives for MrBeast declined to comment for this story.

Other game shows have cash prizes, even kid-friendly ones like "Is It Cake?" or even the old "Double Dare" on Nickelodeon. But on other shows, the prize is an exciting treat at the end — it isn't the whole point of the show.

In "Beast Games," money is the point — and even the games themselves are about money. I'm not sure I like what subtle message that's sending to young minds not old enough to earn a real paycheck.

Update: December 20, 2024 — MrBeast representatives declined to comment when contacted by BI; the story has been updated reflecting that.

• MrBeast spent $14 million building a "city" for his "Beast Games" show.
• The show, premiering on December 19, features 1,000 contestants and a $5 million prize.
• Controversy has surrounded the show with complaints about conditions and a potential lawsuit.

MrBeast has shared some photos of the "city" he built as part of his upcoming game show, "Beast Games," which he says cost $14 million.

"We spent $14,000,000 building a city in a field for the contestants in Beast Games to live and compete in," MrBeast, whose real name is Jimmy Donaldson, wrote on X, alongside four photos of the set. "December 19th is almost here 🥰"

Donaldson, YouTube's biggest star with 335 million subscribers, has already shared some details about the scale of production on "Beast Games."

In an interview with fellow YouTubers KSI and Logan Paul, Donaldson revealed he'd "spent way more than $100 million" on the show and recently shared that the production had broken 40 world records.

Amazon has also promoted "Beast Games" as "the world's largest live gameshow" with the "biggest single prize in the history of television and streaming" of $5 million.

It premiers on Prime Video on December 19 and is supposed to kick-start Amazon's video ad sales efforts by attracting a wide audience and appealing to advertisers.

In one X post, Donaldson was asked how he planned to make up the money he spent on "Beast Games."

"The goal is to make the best content possible not make money," he replied.

In the trailer, which dropped on December 6, Donaldson promised that "Beast Games" would be "the most insane competition show you've ever seen" with 1,000 contestants. Clips included footage of the $5 million grand prize, a massive pirate ship, monster trucks, Navy seals, and stunts.

One of the photos Donaldson shared was "a render of the city," which had a moat running around the outside.

"We ran out of time and didn't get around to building the moat," he said in response to one query on X. "But everything else is accurate."

The set of the specially built "city" is in Toronto, CBC reported in September.

Toronto City Hall's film and entertainment department confirmed to the outlet that it was the site but declined to comment further for "confidentiality reasons."

Donaldson's rep confirmed the city's site as Toronto and told BI that Donaldson donated many of the goods used in the shoot, including mattresses, sleeping bags, and clothing, to local organizations afterward.

Paramedics and firefighters confirmed to CBC that they were aware of the production, and police told the outlet that its department's explosive disposal unit was consulted.

CBC drone footage showed a large cement tower and two rows of single-story houses surrounded by a red wall.

"Beast Games" aligns with Amazon's strategy of increasing spending on entertainment and sports content.

The show's coverage has not been entirely smooth sailing, though. Both Donaldson and conditions on set have faced bad press.

Some contestants have complained about inadequate living conditions, injuries, insufficient hygiene on set, and being subjected to sexism in a New York Times report. Five contestants are seeking to file a class-action lawsuit, though a rep for Donaldson told BI nobody has been served yet.

Amazon declined to comment on the lawsuit to BI. A spokesperson for Donaldson previously told BI that Amazon was not involved in the Las Vegas round of the show, where many of the allegations surfaced, which was "a promotional video shoot."

The spokesperson also said that this shoot was "unfortunately complicated by the CrowdStrike incident, extreme weather, and other unexpected logistical and communications issues."

Much of the rumors and allegations directed at Donaldson and the show went unanswered for months until Donaldson appeared on YouTube Oompaville's channel to address everything at once on November 23.

Donaldson said he could not address some of the allegations due to legal proceedings, but he described some of the claims about injuries on set as "disinformation."

• MrBeast said his Amazon show "Beast Games" broke 40 world records.
• It comes amid allegations of poor conditions and a class-action lawsuit filed by some contestants.
• MrBeast finally addressed a lot of the accusations this week, but questions remain.

MrBeast said his upcoming $100 million Amazon reality show "Beast Games" broke 40 Guinness World Records.

"Guinness just dropped off some of the world records we broke while filming Beast Games lol," MrBeast, whose real name is Jimmy Donaldson, wrote on X on Wednesday. "IM SO EXCITED TO DROP THIS SHOW IN 22 DAYS 🥰"

While he didn't reveal the full details of the records, he hinted at a few, including the largest cash prize in a game show, the most cables for a show, and the "largest island given away in a show."

It's not been smooth sailing

Donaldson, 26, is YouTube's biggest creator, with 332 million subscribers. He rose to fame with his ambitious stunts, including recreating Netflix's "Squid Game."

"Beast Games" is along the same vein, featuring at least 1,000 contestants.

Amazon has promoted it as "the world's largest live gameshow" with the "biggest single prize in the history of television and streaming" of $5 million.

Amazon announced the reality competition in March. It was supposed to kick-start Amazon's video ad sales efforts, attracting a wide audience and appealing to advertisers.

However, coverage of the show has not been entirely smooth sailing.

As well as complaints from contestants about inadequate living conditions, some have also said they were injured, not given access to hygiene products and medical care, and subjected to sexism in a New York Times report, and a class-action lawsuit five of them filed in September.

Amazon declined to comment on the lawsuit to BI. A spokesperson for Donaldson previously told BI that Amazon was not involved in the Las Vegas round of the show, where many of the allegations surfaced, which was "a promotional video shoot."

The spokesperson also said that this shoot was "unfortunately complicated by the CrowdStrike incident, extreme weather, and other unexpected logistical and communications issues."

Much of the rumors and allegations directed at Donaldson and the show went unanswered for months until Donaldson appeared on YouTube Oompaville's channel to address everything at once on November 23.

Donaldson said he could not address some of the allegations due to legal proceedings, but he described some of the claims about injuries on set as "disinformation."

Since then, Donaldson has also been more outspoken on his social media.

"We have tons of behind-the-scenes dropping when the show does to show how blown out of proportion these claims were," he wrote on X in response to a user who enquired about the "terrible conditions" on the show. "Just can't release it now because it would spoil the games."

None of the above has tempered production of "Beast Games," with Donaldson releasing a teaser on November 25, saying he had "poured everything I have into this show."

"I'll see you December 19th," he said, confirming the show's release date.

Future projects could be more difficult

Donaldson previously revealed he'd "spent way more than $100 million" on "Beast Games." He didn't clarify if this was the budget for one season, but the show has only been commissioned for one so far.

The move lines up with Amazon's strategy of increasing spending on entertainment and sports content, which "Beast Games" was supposed to be a benchmark for.

Donaldson has largely shrugged off bad press over the years, but partnering with a giant like Amazon has put more eyes on him than ever.

Creator economy experts previously told BI that "Beast Games" would not be going anywhere despite the negative headlines. But they warned that the top YouTuber may find it harder to fund his next big project because of the headache it caused Amazon.

"They'll still do partnerships with him," Diana D'Angelo, the CEO of Breaking Creatives Agency, told BI. "But maybe they'll put a bigger check on what he's actually doing and how it's being done."