'DWTS' Broke Records in 2024: Why the Show Felt Bigger Than Ever
Dancing With the Stars has been on the air since 2005, but the reality competition series’ relevancy has not waned. In fact, the show’s record-breaking 33rd season proved that its fanbase is growing — and more engaged than ever.
The season 33 contestants received a combined total of 14 million votes during the first elimination episode in September, the most votes cast for a single episode in the show’s history to that point. The record didn’t last long, though, as Variety reported that more than 19 million votes were cast during the Halloween-themed episode, and the November finale brought in a whopping 32 million votes for the five final pairs.
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Not only were DWTS fans voting this year at a rate they never have before, more people were watching. 7.95 million people tuned in to the season 33 finale compared to 5.5 million who watched the season 32 conclusion in 2023. From a ratings standpoint, it was the largest DWTS finale with multiplatform audiences since 2019 and the largest with adults 18-49 since 2017.
The reality show’s growing popularity with the 18-49 age bracket is striking in a time when fewer young people are opting for cable packages, instead tuning in to streaming platforms like Netflix and Hulu. In 2023, DWTS began airing live on both ABC and the streaming platform Disney+, making it accessible to a wider audience. (The reality series aired solely on Disney+ in 2022 before returning to its home on ABC in 2023.)
DWTS’ co-executive producer Deena Katz told Variety in November that people in their “young 20s” who don’t watch network television have gotten “invested” in the show from seeing clips on social media.
“I’m finding these 20-somethings are having watch parties. We’re appointment TV again,” Katz said.
DWTS does, in fact, have a large footprint online, particularly on TikTok. This season, Danny Amendola and his partner, Witney Carson’s contemporary routine to X Ambassadors’ “Unsteady” went viral on the app, with people uploading videos of themselves trying to recreate the dance’s impressive lift. (During the performance, Amendola, 39, lifted Carson, 31, off the floor by one leg as she arched her back.)
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Other duos used TikTok to document their close bonds, a highlight of watching DWTS that can only be explored so much during the live show. Olympian Ilona Maher and her partner, Alan Bersten, routinely racked up hundreds of thousands of views on humorous videos of their antics, Brooks Nader and Gleb Savchenko got people talking with steamy videos of them behind the scenes, and first-time pro Ezra Sosa shared a clip debuting partner Anna Delvey’s bedazzled ankle monitor.
Delvey, 33, who was found guilty of grand larceny and theft of services in 2019, was technically under house arrest during her stint on DWTS for overstaying her visa. She had to receive permission from U.S. Immigrant and Customs Enforcement (ICE) to appear on the show. Her casting was controversial from the moment it was announced, and her disinterested, deadpan demeanor was behind one of the most talked-about moments of the season. When cohost Julianne Hough asked Delvey what she planned to take away from her DWTS experience following her September elimination, she candidly replied, “Nothing.”
Rob Mills, executive Vice President of unscripted and alternative entertainment at Walt Disney Television, explained to Variety in November that the show needs “people like Anna Delvey” in the cast.
“In Season 2, it was must-see TV watching Master P, who refused to even wear ballroom shoes and was being yelled at by [late judge] Len Goodman for not taking the whole thing more seriously,” he recalled.
DWTS’ approach to casting is undoubtedly an integral part of keeping the show fresh after 33 seasons. With septuagenarian actor Reginald VelJohnson, 2024 Summer Olympics viral sensation Stephen Nedoroscik and Bachelor Nation stars Jenn Tran and Joe Graziadei, the season 33 cast truly had something for everyone. People of all ages and backgrounds could tune in and find someone to root for.
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“What was magic about the show in its heyday is back. The lesson we learned this season is the same one we learned the first season, which is what the magic in the show is: the cast,” Mills explained. “Get people in, then give people a reason to stay … You have to look for either the people everyone’s going to know and want to see, or the person who, two weeks from now, you were going to understand why we picked them.”
In addition to diverse casts and a strong social media presence, showrunner Conrad Green thinks DWTS’ “positive” tone resonates with people now more than ever.
“At a time when the country feels so divided, it’s really nice to be able to have something where you can see what everyone has in common. You can see people aspiring to do something positive and work together,” Green told Variety. “I think it’s reassuring to be able to spend time in a week reminding yourself how America works, not how it doesn’t work. Culturally, it’s a reassuring show, and it reminds you of the positive things that we can all do.”
DWTS hit its 500th episode in November, and if this season was any indication, the show will go on.