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Future of TV Briefing: How the future of TV shaped up in 2024

✇Digiday
By: Tim Peterson

This week’s Future of TV Briefing looks back at the top topics and trends that overtook the TV, streaming and digital video industries in 2024.

  • Year in review
  • WBD’s trial separation, LinkedIn’s TikTok clone and more

Year in review

2024 followed a year in which Hollywood experienced a once-in-a-generation work stoppage. So it’d be hard to designate 2024 as “unprecedented” or “seismic” or any of the lofty labels typically affixed in retrospect when trying to surmise the magnitude of a year. With that said, 2024 made a solid case for its place in the history book of the TV, streaming and digital video industry.

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Future of TV Briefing: How focus groups and media mix models can help incrementality-seeking CTV advertisers

✇Digiday
By: Tim Peterson

This week’s Future of TV Briefing looks at the role that two old-school advertising tactics can play in the still-developing CTV ad market.

  • See TV
  • Streaming’s TV watch time share peaks
  • TikTok loses bid to avoid ban, Comcast and WBD bundle up, Paramount set to slim down, and more

See TV

Maybe the connected TV ad market needs to get more traditional to advance.

This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.

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Future of TV Briefing: Ad-supported tiers are boosting streaming subs, but for how much longer?

✇Digiday
By: Tim Peterson

This week’s Future of TV Briefing looks at streaming service owners’ latest quarterly earnings reports, as well as some recent studies regarding streaming subscriber sentiment.

  • Time to renew
  • Nielsen’s currency change-of-mind, Showtime’s time to shine and more

Time to renew

What subscription fatigue? Based on streaming service owners’ latest quarterly earnings reports, people are still willing to shell out for paid subscriptions.

This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.

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