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'Moana 2' set a Thanksgiving box office record. Here's how its success compares to other blockbusters.

Moana and Maui on a boat
"Moana 2" brought in $221 million in ticket sales over Thanksgiving.

Disney

  • Disney's "Moana 2" set a new five-day Thanksgiving box office record with $221 million in sales.
  • The previous record was held by "Frozen II," which brought $125 million in 2019.
  • "Moana 2," "Wicked," and "Gladiator II" contributed to the $420 million in box office sales over Thanksgiving.

"Moana 2" made a big splash at the box office over Thanksgiving weekend.

The highly anticipated sequel to the 2016 Disney film has brought in $221 million in domestic ticket sales since opening on Wednesday β€” the first day of the five-day Thanksgiving weekend β€” based on studio estimates.

The film broke the five-day Thanksgiving box office record, surpassing the $125 million record set by "Frozen II" in 2019. Before that, the title was held by "The Hunger Games: Catching Fire," which brought in $109.9 million in 2013.

The Thanksgiving box office weekend has also seen the continued success of "Wicked" and "Gladiator II" β€” both of which were released on November 22.

Like "Barbenheimer," fans have dubbed the movies "Glicked" thanks to their coincidental release date.

During the five-day Thanksgiving period, "Wicked" β€” which stars Ariana Grande and Cynthia Erivo β€” brought in $117.5 million domestically, while "Gladiator II" β€” which stars Paul Mescal, Denzel Washington, and Pedro Pascal β€” earned $44 million, based on estimates from IMDB's Box Office Mojo.

The three films contributed to the $420 million raked in over the five-day period β€” the best-ever Thanksgiving box office sales, surpassing the $315.6 million record set over the same period in 2018, according to Comscore data, per NBC.

Based on studio estimates, "Moana 2" has made $386 million globally so far.

In 2016, "Moana" also topped box offices on Thanksgiving weekend with $81 million in ticket sales.

It was released on Disney+ in 2019 and was the most-watched movie on a streaming platform in the US in 2023, with over 11.3 billion minutes streamed, per data from Nielsen.

A representative from Comscore did not immediately respond to a request for comment sent by Business Insider outside regular hours.

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I want my kids to feel connected to relatives who are no longer with us. I'm sharing holiday traditions to help bridge the gap.

A family enjoys opening their festive Christmas Crackers at the dinner table.
A family, not the author's, enjoys sharing memories of past holidays at the dinner table.

10'000 Hours/Getty Images

  • A mother uses holiday traditions to connect her children with their family history.
  • She shares stories, photos, and heirlooms to keep memories of past generations alive.
  • Family gatherings, food, and music help bridge the gap between past and present.

The holidays have always been important to me and my family. Growing up, my grandparents and foster mother made sure that November and December were filled with parties and events that both exhausted our family and filled us with joy. I still think fondly of these times and draw on them for inspiration as I'm working to create new memories with my kids, ages 19, 18, 13, and 11.

In addition to being fun, passing along old traditions and sharing memories has helped me as I've grieved the shrinking of the family I grew up with. Telling cherished stories helps keep memories alive.

For example, my foster mother, Esther, and her three biological children, who I came to know as my sisters and brother, had a fake cardboard fireplace we'd line with stockings every year. I now relay this story to my kids in front of our real fireplace as we decorate our tree. It helps them to get to know a bit about my humble beginnings and about the creativity of a woman they never had the chance to meet.

Here are other ways I help keep holiday traditions and the spirit of the past alive each year.

Curating a home full of history

I decorate our home with many holiday items my grandmother passed down to me. There are the marshmallow-white snowball people, a favorite of hers, that I now display on my bookshelf. My Christmas tree is covered with ornaments from the 1960s through today. When my children and I unwrap these mementos each year, I recall moments from when I was a kid and share those stories with them.

Now, I buy each of my children their own special ornament each year to remind them of our family and this time we're spending together. One day, they will have their own collection of ornaments and stories to pass down.

Photos help keep memories top-of-mind

The holidays have always been about family. But many of the people who made my holiday celebrations so magical are gone now. To remember them, I share pictures with my kids. I have five albums filled with memories of Christmases past, and we look at them every year.

One favorite snapshot shows our family singing along with Mitch Miller, the famous composer we listened to every Christmas on the old record player. This annual gathering was organized by my aunt, who dressed in silly holiday hats and sweaters. Another image shows one of the last Christmases we'd celebrate with Gram and Gramps. There are also pictures of me visiting Santa at the mall.

I share these images to connect my children to people they knew briefly or not at all. These people are a part of who I am and are woven into the fabric of who my children will become.

Coming together over food is a favorite pastime

My Italian family treasured food, and the time we shared creating meals β€”Β especially around the holidays. I fondly recall my aunts and grandmother gathered in the kitchen and exchanging stories, while preparing our favorite dishes.

For big holidays, we now set the dining room table, which I inherited from my grandparents, with the Noritake china my grandmother also passed down to me. The delicate flowers dancing along the dishes' edges remind me of holiday dinners with her. Even more of her cherished trinkets decorate the dining room, helping to make it feel like she is there with us as we eat our Thanksgiving and Christmas dinners.

In the kitchen on Christmas Eve, we have a tradition of baking Italian cookies like the ones my great-grandmother used to make. They never taste exactly like Grams. But what they lack in authenticity, they make up for with the memories they bring.

A Christmas tree adorned with multi-color lights shines in the dark with many presents beneath it.
The author and her children decorate their Christmas tree with ornaments from past generations each year.

Nicole Johnson

A party brings it all together

For years we have hosted our own Christmas party, a homage to the parties of my youth. Now, they have become a tradition I've created with and for my family. We invite friends and family β€” sometimes as many as 100 people. We cook too much food and have even welcomed special visitors like Santa through the years. I play music by Elvis, Frank Sinatra, Burl Ives, Bing Crosby, and Johnny Mathis, making sure my kids know these classic carols were my grandmother's favorites.

Sharing these traditions allows me to give my kids a glimpse of my past. I have transitioned from one family to another, but I still remember where I came from and make sure my kids will do the same one day. I have fostered relationships that would have otherwise disappeared, making the holidays a time we look forward to each year and reminding my kids that the true meaning of these special days is family.

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Online Black Friday spending is on track to break a record this year, despite inflation

People wait in line to get into Nickelodeon Universe park as they visit the American Dream Mall on Black Friday.
Black Friday shopping TK.

Kena Betancur/Getty Images

  • Adobe reports record $7.9 billion in online spending on Black Friday so far, up 8.2% from 2023.
  • Adobe expects final online Black Friday numbers to be between $10.7 and $11 billion.
  • Inflation and high credit card debt make consumers cautious, yet spending remains resilient.

Americans continued to spend on Black Friday after strong Thanksgiving sales numbers, even despite inflation concerns.

Adobe's initial Black Friday e-commerce data reveals consumers spent $7.9 billion online this Black Friday through 6:30 p.m. This total is up 8.2% compared to last year's value.

With spending expected to accelerate between 8 and 10 p.m., Adobe expects final online Black Friday numbers to be between a record $10.7 and $11 billion, in line with the $10.8 billion estimates from its Black Friday preview.

Shoppers were eager to buy skin and hair care products, air fryers, PlayStation 5 consoles, and Wicked-related toys. Black Friday sales continue to trend this holiday season with greater electronics, cosmetics, and appliance sales compared to average October 2024 sales, according to the data.

"Adobe is reaffirming its forecast that a new e-commerce record will be set on Black Friday and surge past the $10 billion mark," said Vivek Pandya, lead analyst of Adobe Digital Insights, in a statement. "This is being driven by big discounts in advance of Cyber Monday, as well as the continued acceleration of mobile commerce that is contributing to more impulse shopping."

However, many Americans are still cautious about spending as inflation remains above the Federal Reserve's 2% target. As of October 2024, the inflation rate was 2.6% year over year.

Retail researchers told The Washington Post that though consumer spending has remained resilient, record-high credit card debt and sticker shock over the last few years have made consumers β€” particularly those who are lower- or middle-income β€” more intentional about spending and alert to price comparisons. Consumers continue to flock to discount retailers while going to some big box stores like Target less often.

Shoppers have been increasingly relying on buy-now-pay-later purchases. This Black Friday, consumers are expected to spend $711.3 million using BNPL online β€” up 12.8% year over year β€” and $430 million on Thanksgiving.

Adobe data shows that Thanksgiving spending hit a record high this year. This Thanksgiving, consumers spent $6.1 billion online, up 8.8% from last year's $5.6 billion. Nearly 60% of online sales were from a mobile device, with sales peaking between 8 p.m. and 10 p.m.

Pandya said in a statement that this Thanksgiving had larger-than-anticipated discounts, which drove impulse shopping. Toys had discounts peak at 27.2% off the listed price, while apparel was 22.6%.

Consumers were willing to shell out hundreds of dollars on electronics, as Adobe data reveals the most expensive electronics goods had a 72% increase in the share of units sold compared to pre-season trends. Sporting goods increased by 44%, while appliances spiked by 36% compared to pre-season trends.

Adobe expects $5.2 billion in spending on Saturday, $5.6 billion on Sunday, and $13.2 billion on Cyber Monday, up 6.1% from last year.

Adobe is anticipating the greatest discounts on computers, peaking at 23% off the listed price. Adobe projects $40.6 billion in online spending this Cyber Week and $240.8 billion in total holiday spending.

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