Reggie Riley, head of U.S. ad business, SmartNews

Amid overwhelming amounts of content, advertisers face the challenge of capturing audiences’ attention effectively in the era of information overload. While many brands aim to reach a broad audience, targeting consumers deeply engaged with news offers distinct advantages. These individuals are informed, attentive and more likely to respond to relevant messaging — making them an especially valuable audience for advertisers.

News consumers’ active nature makes them valuable to advertisers

News consumers are not passive; they actively seek out information and often spend significant time engaging with trusted sources. This active engagement makes them a prime target for advertisers. 

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.