This State of the Industry report, produced in partnership with Perion, explores how brands and agencies leverage video advertising across channels and formats to engage relevant audiences.

The video advertising landscape is rapidly evolving, driven by changing consumer behaviors and new technology. It’s also becoming increasingly diverse and dynamic, offering agencies and brands numerous platforms and channels to reach their target audiences. 

In this new State of the Industry report, Digiday and Perion polled 128 brand and agency respondents to learn more about how they’re leveraging video advertising and optimizing their campaign performance. Marketers are leaning on video advertising to increase brand awareness and favorability, using it as a conduit to achieve ad relevance and audience targeting.

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