Jessica Dudley, vp analytics and operations, Liftoff and Jason Hicks, gm of measurement solutions, Kochava

Streaming apps are rapidly becoming a staple for households worldwide, with the U.S. market leading the way. According to a Forbes report, Americans spend an average of $46 on streaming services monthly. An incredible 99% of U.S. households subscribe to at least one or more streaming services, with Netflix, Amazon Prime Video and Apple TV+ topping the list. 

Business leaders understand the importance of leveraging data to gain a competitive edge. However, streaming data’s sheer volume and velocity presents unique challenges and opportunities. By understanding best practices, streaming app publishers can harness the power of streaming data analytics to make data-driven decisions that propel them ahead of the competition in a rapidly evolving market. 

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