The new era of digital is outcome-focused and geo-powered
Abby Roulston, vp of marketing, Blis
As the end of the year approaches, businesses are taking stock of what works and what doesnβt to make room for transformative opportunities. For the advertising industry, that means acknowledging the advertising approaches and methodologies holding it back, such as dependency on third-party cookies and IDs, reliance on proxy metrics that overlook business impact, siloed media buying strategies and outdated measurement practices.Β
Fortunately, the new year promises to usher in innovative approaches to omnichannel advertising and measurement grounded in business outcomes, geo-based strategies and a commitment to accuracy and rigor.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.