This Tactics + Insights guide, sponsored by Amazon Ads, explores how brands leverage generative AI to unlock more efficient ad creation, drive creative transformation and optimize ad creatives.

Successful ad creative differentiates products and empowers advertisers to stand out in the competitive marketplace; however, brands face two prevalent challenges when devising, designing and deploying ad creative that can achieve these two goals.

First, smaller organizations often need more access to creative teams and technology. Second, even though larger organizations typically have greater access to these resources, they need help producing creatives quickly in response to market conditions. 

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.