Damian Garbaccio, Chief Business and Marketing Officer, Affinity Solutions

CTV and retail media are some of the fastest-growing advertising channels and the spend is only going to increase. CTV ad spend is forecast to reach $33.35 billion next year, accounting for 7.8% of all spend while retail media networks will reach a stunning $62.35 billion, accounting for 14.7% of spend. 

CTV accelerated this year due to brands embracing shoppable ad formats, evidenced by Warner Bros. Discovery recently introducing “Shop with Max” as a new ad tech offering and NBCUniversal and Walmart bringing shoppable ad experiences to live sports ahead of Black Friday and Cyber Monday.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.