This year’s winners exemplify the power of creativity, innovation and collaboration in modern marketing. From campaigns redefining audience engagement through tailored content to groundbreaking uses of technology like AI and automation, these entries set a new standard. Brand partnerships emerged as a driving force, unlocking new markets and opportunities, while compelling storytelling proved essential in creating memorable narratives across diverse formats. Each winner showcased remarkable brand visibility and a lasting impact, demonstrating how thoughtful strategies can leave a profound impression on audiences and elevate brands to new heights.
Epsilon’s collaboration with Currys for Samsung’s TV campaign set a benchmark in retail media. The campaign earned the Best Use of Retail Media award, by employing a full-funnel strategy combining display, online video and CTV to engage tech enthusiasts. Leveraging Currys’ first-party data and Epsilon’s CORE ID, the campaign built awareness and drove online and in-store sales. The strategy led to a 46% increase in conversions with an ROI of 3x and boosted in-store sales by 20%, attracting 56,000 visitors to Currys locations. This innovative approach positioned Currys’ TechHunters as a groundbreaking retail media solution, seamlessly blending audience targeting with measurable sales impact.
T Brand Studio’s international editorial team, part of New York Times Advertising, has set a new standard for branded content and earned Editorial Team of the Year. Despite being a small team of three, they achieved a 47% increase in global campaigns, producing award-winning work across podcasts, videos and written journalism. Highlights include campaigns for CREA, amplifying feminist and disability rights, and Wellcome, spotlighting health and climate change. Their podcasts for Audemars Piguet and L’Oréal ranked among the top on global charts, while their commitment to diversity and inclusion reshaped industry standards. Recognized with 11 industry awards and a Publisher Award, their impact continues to drive global growth.
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