Last month, Apple introduced a number of new products, including a for $599. While that iPad wasn’t exactly remarkable, it did bring something new to the table – another variant of .

This new Magic Keyboard brings function keys to the for the first time, which is a pretty big win, but it also includes a number of head-scratching compromises. Let’s discuss.

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Apple’s enterprise business is doing incredible, but not because of subscriptions or recurring revenue. The bulk of Apple’s enterprise comes from hardware sales, with Macs, iPhones, and iPads that are powering businesses worldwide. While Apple does offer services like AppleCare and Apple Business Essentials, their impact on recurring revenue is a rounding error. At Apple’s scale, it needs massive revenue to drive growth. If Apple wants to drive revenue growth in the enterprise, something has to change.

With the , I have been telling people that this is the most recommendable and best bang-for-buck laptop on the market. The power of the M4 chip combined with 16 GB of unified memory will be more than enough for 95% of customers walking into an Apple Store. But it is not all perfect, with only 256GB of base storage and no additional USB-C ports there is room to add some accessories to make your experience even better. So here are the best accessories for your new MacBook Air!

If you’ve been experiencing issues when trying to access some of Apple’s online services, it’s not just you. The App Store and other Apple services are facing an outage and are currently down for some users.

President Trump announced this week a series of tariffs imposed on the import of products from other countries, which will end up hitting many US companies like Apple – since most of its products come from China. Now it seems that Apple is considering expanding the assembly of iPhones in Brazil to get around the US tariffs.

Apple TV+ is having an especially good year. Severance was a mainstream hit that somehow exceeded Ted Lasso’s success. The streamer had just come off a long string of other critical hits too, and Apple’s follow-through with shows post-Severance has been especially strong. After years of being called “the new HBO,” I think Apple TV+ may have finally started earning that reputation.

Over the years, we’ve seen a handful of unreleased Apple Watch bands emerge outside Apple, but this one might be my favorite. The Apple Watch will celebrate its 10th anniversary later this month, and it turns out Apple made a special edition anniversary Apple Watch Sport Band to celebrate.

Here are a bunch of images showing it off…but you’ll probably never be able to buy it.

Fernando and Jeff talk about the Nintendo Switch 2 launch, how the perception of Nintendo has changed, and how Apple dropped the ball on gaming.

9to5Mac Overtime is a weekly video-first podcast exploring fun and interesting observations in the Apple ecosystem, featuring 9to5Mac’s Fernando Silva & Jeff Benjamin. Subscribe to Overtime via Apple Podcasts and our YouTube channel for more.

My favorite moments with Apple Maps are when I’m not going anywhere physically, but rather browsing the app and saving new places to visit. And an iOS 18 upgrade has made that experience better than ever.

Most people don’t think about air quality until it becomes a problem. It might not be random if you’ve ever felt sluggish in a home office or noticed your allergies acting up indoors. CO2 levels, humidity, and temperature all affect how comfortable and healthy your home actually is. A car fire at my neighbor’s house a few months ago reaffirmed this for me. The is built to make tracking air quality easier and integrates with HomeKit over Matter.

Days after sweeping new tariffs on US imports were announced, many are still wondering what the actual bottom-line impact will be on everyday products. According to analysts at one firm, Apple’s current flagship iPhone could soon cost up to $2,300 for high-end models.

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In this week’s Security Bite, I’m taking it back over 20 years to the launch of Gmail in 2004–because that’s how long its little-known plus addressing (aliasing) feature has quietly existed. It was originally created to help with filtering and keeping inboxes tidy long before spam became what it is today. Google never really promoted it, so most people still don’t realize it’s a thing. But over the years, it’s become popular among privacy-minded folks to track which online services, subscriptions, etc., are selling email addresses to other companies or leaking them.

After years of mostly unchanged iPhone lineups, Apple has already shaken things up this year by debuting the iPhone 16e instead of the expected new iPhone SE. The company is just getting started though, as this fall’s iPhone 17 family—particularly the Air and Pro Max—will change even more, with direct inspiration from the Apple Watch.

Your Friday edition of the best Apple deals is now ready to roll with the return of all-time low pricing on Apple’s most affordable new M4 MacBook Air (all colors included). We then move over the banger 2TB 13-inch iPad Pro that is now $300 off the list price and joined by an ongoing price drop on the compatible Apple Pencil Pro at Amazon. Next, the regularly $329 Level Lock+ with Apple Home Key support has now dropped to $145 alongside a host of charging and accessory offers. All of that and more awaits below in today’s 9to5Toys Lunch Break.

Apple this week quietly released a huge update to the Apple Music app for Windows. With the latest version, PC users can now play Spatial Audio songs with Dolby Atmos.

This week, Trump announced his plans to implement wide-ranging tariffs on all imports into the United States. The move sent the stock market into a free fall, with Apple among many companies down over 10% for the week.

While the world prepares for the full impact of this move, here’s what I think is some straightforward advice for iPhone buyers.

I love my M4 iPad Pro and do all of my work on it. I am interested, however, in using a Mac again full-time. But until the Mac gains cellular support, that’s not really possible for me. Here’s why the iPad Pro is my only current computer option.

I said a few years ago that Express Transit is a tiny feature that makes a huge difference, and planning a last-minute trip revealed the same is true of another Wallet feature.

The ability to add foreign transit cards direct to the Wallet app before you even leave home is a traveler’s delight …

As we have reported in recent months, Apple has been facing scrutiny in Brazil over accusations of anti-competitive practices with the App Store. Although the company has been given more time to discuss the case, the Brazilian antitrust regulator “Cade” is now investigating Apple over the App Tracking Transparency feature.

Apple last week officially announced that WWDC 2025 will take place from June 9 to 13, and although most of the event will take place online, the company will hold an in-person opening keynote at Apple Park. Developers who have applied for a ticket are now being notified of their status.