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Six Production Studios to Watch After The Mill and MPC’s Shutdown

Technicolor Group's shuttering of its iconic post-production and visual effects (VFX) houses including The Mill and MPC shook the advertising and creative industries, transforming the landscape in its wake. The closures of these creative institutions will affect an estimated 10,000 jobs globally. While The Mill and MPC were big names in Hollywood, winning Oscars for...

NFL Tweaks Ad Practices After It Was Found Tracking Peoples’ Location

The National Football League has updated its privacy policy, rolled out new consent prompts, and introduced more explicit disclosures around its advertising practices after it was found tracking users' precise geolocation data without their knowledge. The league, as well as all 32 of its teams, violated advertising transparency guidelines set by self-regulation body the Digital...

Sinclair Broadens Use of Artificial Intelligence to Make Local News More Accessible

Sinclair said it is "pioneering" the use of artificial intelligence to provide real-time live language translation of local newscasts. In a press release, Sinclair said the first-of-its-kind test is underway in Baltimore at WBFF, San Antonio at KABB, West Palm Beach at WPEC, and Las Vegas at KSNV, allowing viewers to access Spanish language broadcasts...

Pete Distad to Lead Fox’s New Streaming Platform

Fox's upcoming direct-to-consumer streaming platform--revealed earlier this month by Fox executive chair and CEO Lachlan Murdoch--has a leader, as the company announced Pete Distad as its CEO. Distad had previously been CEO of Venu Sports, the virtual multichannel video programming distributor that was scrapped in January by ESPN, Fox, and Warner Bros. Discovery. Before joining...

Buyers Hunger for More Sports and Tighter Targeting As Prime Video Ads Enter Second Year

Prime Video launched its ad-supported tier last January, opening new opportunities for brands looking to reach its massive audience of more than 200 million Amazon Prime subscribers. As the platform enters its second year with ads, advertisers have praised the streamer for its robust data offering, impressive reach, and premium content. But the streamer still...

Turning Uncertainty Into Opportunity With Deloitte’s Deb Golden

Innovation isn't just about speed--it's about direction. As U.S. chief innovation officer at Deloitte, Deb Golden is redefining how businesses approach transformation, from embracing AI responsibly to dismantling outdated systems that hold them back. In this episode of The Speed of Culture podcast, she shares why speed without strategy leads to chaos, how businesses can...

Tuesday, Feb. 25 Evening Cable News Ratings: The ReidOut’s Replacement Draws Over a Million Viewers

Fox News' two top-performing programs shared the spoils on Tuesday. The Five won the total viewer battle, while Jesse Watters Primetime finished first in the Adults 25-54 demo. Over at MSNBC, the 7 p.m. slot vacated by Joy Reid was temporarily rebranded as MSNBC Prime. The first episode was anchored by Michael Steele and was...

Mark Read Looks to GroupM to Revive WPP’s Growth

WPP disappointed the market with weaker-than-expected earnings results for Q4 and 2024. For the former, revenue less pass-through costs declined 2.3%, while the latter declined 1% on a like-for-like basis. The outlook for 2025 is flat to minus 2%, sending the ad giant's shares tumbling in early morning trading on Thursday. WPP's results stand in...

Why Peppa Pig’s Mummy Announced Pregnancy on Kylie Kelce’s NGL Podcast

Mummy Pig is announcing a pregnancy, and Kylie Kelce is the perfect host to Peppa her with questions. Today, Kelce's Not Gonna Lie (NGL) podcast and her team at Wave Sports & Entertainment joined with Hasbro to announce that Mummy Pig, Peppa Pig's mom from the British animated franchise, is pregnant. "Baby No. 3 is...

NBCUniversal Launches SNL Arcade Experience

The SNL50 anniversary special may be over, but NBCUniversal wants fans to continue celebrating. Today, the company announced that it has partnered with Comcast, Cox, and Verizon to launch an SNL Arcade experience, which was created by Exponential Entertainment and includes three trivia quizzes for fans to test their knowledge of the sketch comedy show....

Visa’s Cinematic Oscars Ad Sees the Award-Winning Potential in Everyone

We may not feel much about our monetary transactions, let alone be moved by the technology that enables them. But Visa wants to change that with its new global campaign debuting during the Academy Awards. This is the first work from Visa's new agency partner Anomaly after the financial brand parted ways with Wieden+Kennedy earlier...

Gap’s Comeback Continues With a Feel-Good Dance Ad Starring Parker Posey

The Gap, aiming to recapture the cool factor of its 1990s and early 2000s heyday, has enlisted a fellow '90s icon for its latest campaign: actress Parker Posey. Posey, known for her roles in '90s independent films like Dazed and Confused, Kicking and Screaming, and Party Girl, is experiencing her own return to the spotlight...

Paramount Cites Trump as It Rolls Back DEI Initiatives

Amid its pending $8 billion merger with Skydance Media, Paramount becomes the latest media company to roll back DEI initiatives. In a Wednesday memo to staff seen by ADWEEK, co-CEOs George Cheeks, Chris McCarthy, and Brian Robbins noted that the Trump Administration's mandates require "changes in the way the company approaches inclusion moving forward." Among...

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