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Under Armour Taps EstΓ©e Lauder Exec to Lead AI and Analytics

Under Armour has tapped Liz Bacelar, former executive director of global tech innovation at Estee Lauder, as its new head of AI and advanced analytics. Bacelar's role is to "fuel an era of generative AI for our organization", the company confirmed with ADWEEK. Bacelar is responsible for assembling a team of data scientists, engineers, and...

Paramount Is Optimistic About Advertising Growth Despite Revenue Decline

The numbers $7.98 billion -- Paramount's revenue for the fourth quarter of 2024, a 5% year-over-year increase. $4.98 million -- Paramount's revenue from TV ads, which declined 4% from the year prior. The decrease reflects declines in the linear advertising market and fewer sporting events on CBS, partially offset by high spends on political advertising....

Amazon Is Running Video Ads in Rufus, Its Gen AI Search Engine

Amazon is experimenting with more generative AI ads. In September, Amazon released a product note that search ads were coming to Rufus, the year-old shopping assistant that uses generative AI to help shoppers find products. Now, Amazon has turned on the spigot with video ads. Amazon confirmed to ADWEEK that it is testing video ads...

AppLovin is Officially the New Target of Short Sellers

Update Feb. 26, 4:06 pm ET: AppLovin CEO Adam Foroughi has issued a response to various short seller reports, writing: "It's disappointing that a few nefarious short-sellers are making false and misleading claims aimed at undermining our success, and driving down our stock price for their own financial gain, rather than acknowledging the sophisticated AI...

Walmart Takes a Page From Amazon’s Playbook to Sell More Ads

Walmart wants more brands to buy ads on its website and mobile app. The retailer is launching a new Application Programming Interface (API) that allows retail adtech firms to build their own tools to sell display ads that appear on Walmart's ecommerce website and app. The display ads are sold through a self-serve platform that...

Shake Shack CMO Jay Livingston to Step Down in March

Shake Shack's chief marketing officer (CMO) Jay Livingston is leaving his role at the end of next month, he confirmed to ADWEEK. He has yet to announce his next move. Livingston made the announcement today in a lengthy post on his LinkedIn page. "I'm finally getting around to writing this, but after over six incredible...

Max Says It’s Game Over for Sports Tier Add-On

After previously announcing that a B/R Sports add-on would become available to Max subscribers at an additional cost, Warner Bros. Discovery is changing its game plan. Today, WBD clarified that its plans to go with a paid sports add-on, which were originally announced in 2023, will not move forward ... "for now," the company added...

Monday, Feb. 24 Evening Cable News Ratings: Joy Reid’s Final Show Is 1st in the Demo for MSNBC

Joy Reid's final appearance on MSNBC was also the network's most-watched show in the Adults 25-54 demo. In total viewers, The ReidOut landed in second place behind The Rachel Maddow Show and edged out The Last Word with Lawrence O'Donnell by just 59,000 total viewers. Meanwhile, The Five once again topped total viewers for Fox...

Veteran Meteorologist James Spann Voices Support for NOAA and NWS in Anticipation of Trump Cuts

WBMA chief meteorologist James Spann has voiced his support of the National Weather Service and the National Oceanic and Atmospheric Administration. Spann's post comes in response to Trump's promise to cut the budget at the NOAA, which could undermine the agency's ability to provide critical weather forecasts, thereby affecting people's safety. "This post is not...

Paul Randall Joins VML as Chief Delivery Officer for North America

Paul Randall has joined creative agency VML in the new position of chief delivery officer (CDO) for North America, leading its program delivery organization. He spent nearly three years as vp and managing director, program management, product experiences U.S. for the Google account at R/GA. Prior to that, he was with Huge for more than...

Allbirds Goes All In With Stanley Tucci Dinner Party Series

Can you imagine being immersed in a party in a cottage in the countryside with your dream dinner guests? Thanks to Allbirds and Stanley Tucci, that dream is becoming a reality. Today, Allbirds premiered Cards on the Table, a four-part series where actor and host Stanley Tucci throws a dream dinner party with various notable...

How Sports Streamers Stack Up in 2025β€”By the Numbers

Sports isn't going anywhere. Today, Gracenote, the content data business unit of Nielsen, released new research that shows global subscription video-on-demand services (SVODs), including Amazon Prime Video, Apple TV+, Disney+, Netflix, and Paramount+, have significantly grown their sports programming over the last quarter. According to the Gracenote Data Hub, which provides a snapshot of global...

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