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Pixar's chief creative officer says AI is 'the least impressive blah average of things'

Pete Docter attends Disney and Pixar's "Elio" at the El Capitan Theatre in Los Angeles on June 10, 2025.
Pete Docter, Pixar's chief creative officer, doesn't think artificial intelligence will fully replace human animators.

LISA O'CONNOR / AFP

  • Pixar's Pete Docter said he doesn't think AI will fully replace humans in animated filmmaking.
  • However, the chief creative director said AI could relieve animators of some "heavy burdens."
  • Last month, Pixar released "Elio," a sci-fi animated film.

Not everyone believes AI spells the end for animators.

Pixar's chief creative officer, Pete Docter, recently said on comedian Mike Birbiglia's "Working It Out" podcast that he was unimpressed with AI so far, calling it "bland."

"AI seems like it is the least impressive blah average of things," he said.

AI is an anxiety-inducing topic in Hollywood. Critics of the technology are concerned that it could eliminate jobs across the entertainment industry. It was one of the reasons unionized writers went on strike for nearly five months in 2023. Those in support of integrating AI, on the other hand, like director James Cameron, believe it could make the filmmaking process more cost-effective.

From Docter's perspective, while he said everyone is "troubled" by AI, he doesn't think it will erase humans from the animated filmmaking process. Pixar's 29th animated feature, "Elio," hit theaters on June 20.

"If you look back in time, the number of hand-drawn animators that were really brilliant was in the dozens," Docter said. "A very small number of people who could draw well enough. Understood the dynamic of movement. Character acting. Had the right sensibilities."

Computers, he said, made animation more accessible, meaning people don't have to be a "brilliant draft person" to be an animator. "I still have to have performance and timing, but one of the heavy lifts has been done by the computer," he said.

Docter said AI, like computers, could alleviate some of the more cumbersome tasks associated with animation.

"I was wondering whether AI will continue to help us lift some of the heavy burdens that we have to carry as an animator and maybe put the focus more on the performance," he said.

Representatives for Disney did not respond to a request for comment from Business Insider.

Read the original article on Business Insider

I was accepted into a well-regarded graduate program. I turned down the offer because AI is destroying my desired industry.

a woman sitting at her computer and writing in a notebook
The author (not pictured) decided not to enroll in graduate school.

ArtMarie/Getty Images

  • I was accepted into the University of Sydney's creative writing graduate program, and I was excited.
  • But then I realized how AI is ruining the media landscape and the book industry.
  • I decided not to enroll in the graduate program because I didn't see a future.

In early January 2024, I received a dream acceptance letter from the prestigious University of Sydney's creative writing graduate program. It wasn't just some program; it was validation.

Ever since I can remember, I have spent countless hours sitting in my room, writing stories. I was sure I'd write a bestseller someday. Although my parents didn't see writing as a career back then, I was determined to beat the odds and prove them wrong. Getting into the University of Sydney was the first step in that success.

But after my acceptance letter arrived, I realized the world was moving in a different direction. My sense of wonder and writing chops stood no chance against artificial intelligence. I talked myself out of the career path as it no longer seemed lucrative.

I couldn't ignore the changes AI is causing

I love language more than gardeners love dirt. I grew up reading Francine Pascal's "Sweet Valley Twin" series and Danielle Steel's escapades. I once refused to leave my room for days because my most beloved character in a book died, but sinceΒ ChatGPTΒ and other AI tools arrived, something in my creative radar hasΒ shifted.

In late 2023, I began noticing changes in the media landscape. Publications were laying off most of their writers, and friends in the industry lost out on great gigs and started competing with AI-generated writing.

As for the book industry, I realized AI will not spend years crafting a thrilling romance novel; it will instead churn out a thousand ebooks a month. For the commercial side of the industry, that will always be enough.

Meanwhile, MFA programs, like the one I was admitted to at the University of Sydney, still teach that the literary market is untouched. I've been struggling to believe that.

I wanted to ask my admissions officer: Are you preparing for the world we are entering?

I decided not to accept the graduate program's offer

Since I received my admission, I have been fighting a constant battle between staying true to what I believe and keeping up with new technology. In the back-and-forth, it feels like I'm losing my passion. Even though I tried to rationalize that a creative program isn't only about the job prospects, that it's about art, refinement, and bringing people together through written art, everything else around us is pointing to a devastating end.

I pictured myself two years later, with my degree in hand, querying agents while thousands of AI-written books filled bookstores. I imagined spending time writing amazing essays that editors would run through AI filters before deciding whether they wanted to assign cheaper versions of the story. The thought of being obsolete scared me stiff.

So, I made the heart-wrenching decision to walk away from the MFA.

Many people told me I was being overly dramatic because AI could never replace real writing and humans will always crave authentic stories, but I thought they were underestimating how quickly the market is shifting.

I also started thinking about what my master's program would do for me. Would I be proud of the credentials? Or would I feel depleted after a $50,000 investment for two years of study?

I'm finding my own way into the future

Since I turned down the program, I've been experimenting with different storytelling projects. While I've been freelancing full-time, I've also joined writing communities that focus on authentic stories.

There are days when I wonder what my classes would have been like, and it makes me sad that I'll never experience them. Many people are still pursuing MFAs, and it's still worth it.

But I know now that I don't plan to abandon writing; I'll just have to reinvent it.

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