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I tried and ranked every cheese I could find at Trader Joe's. I'd buy almost all of them again.

Bird's-eye-view of 17 blocks of Trader Joe's cheese on a wooden cutting board placed on a gray counter
I tried all the cheese I could find from Trader Joe's.

Ted Berg

  • I tried all the cheeses I could find at Trader Joe's and ranked them from worst to best.
  • I didn't like the white Stilton cheese with apricots at all.
  • Trader Joe's creamy Toscano cheese soaked in syrah was my favorite.

Trader Joe's has so many cheese options on its shelves that it can be hard to pick just one.

To find out which varieties are worth the money, I purchased 17 different kinds at my New York City location and tasted each one.

Here's how I'd rank them from worst to best — and which I'd definitely buy again.

Trader Joe's white Stilton cheese with apricots was my least-favorite option.
A wedge of orange and white cheese with an orange label reading "White stilton cheese with apricots"
I wasn't a fan of Trader Joe's white Stilton cheese with apricots.

Ted Berg

Trader Joe's white Stilton cheese with apricots primarily tasted like the fruit, so it was cloyingly sweet.

I'd only pair the sweet cheese with a breakfast pastry. Still, I'd prefer to use jam or butter instead.

The Comté cheese was too earthy for me.
A rectangular block of yellow cheese with a green, blue, white, and red label reading "Trader Joe's comte cheese"
I didn't like the strong flavors in Trader Joe's Comté cheese.

Ted Berg

I didn't like the Comté cheese because I thought it had a deep, unpleasant earthiness.

This option could be a conversation starter on a cheese board, but I'd pair it with fig jam to take the edge off the strong flavor.

The Cotswold double Gloucester cheese with onions and chives reminded me of a baked potato.
An orange wedge of cheddar with orange label reading "Cotswold double Gloucester cheese"
Trader Joe's Cotswold double Gloucester cheese with onions and chives had a good flavor profile.

Ted Berg

The Cotswold double Gloucester cheese had a smooth, almost Velveeta-like texture. The assertive cheese's onion and chive flavors, which reminded me of a loaded baked potato, grew on me after a few bites.

I'd add this cheese to a steaming hot baked potato, with or without sour cream.

The New Zealand sharp cheddar cheese had a unique aftertaste.
A rectangular block of white cheese with a brown and green label reading "New Zealand sharp cheddar cheese"
Trader Joe's New Zealand sharp cheddar cheese reminded me of Swiss.

Ted Berg

Trader Joe's New Zealand sharp cheddar cheese had a subtle, Swiss-like aftertaste that I didn't love.

However, I liked it better when I tried it alongside pepperoni.

The fontina semisoft cheese wasn't memorable.
A white wedge of cheese with a red rim and a red and black label reading "Trader Joe's fontina semi-soft cheese"
Trader Joe's fontina semisoft cheese tasted mild.

Ted Berg

The fontina was soft, mild, and one of the most forgettable cheeses I tried. Its subtle flavor, milky texture, and red-wax coating reminded me of the Babybel cheeses I pack in my kids' lunches.

I used it to make a particularly creamy mac and cheese, which my family enjoyed.

Trader Joe's Manchego cheese was fine.
White wedge of cheese with red casing with blue and yellow label reading "Manchego cheese"
Trader Joe's Manchego cheese was mild and slightly sweet.

Ted Berg

The Manchego had a mild, buttery flavor with a hint of sweetness. I'd describe it as a refined Monterey Jack.

It didn't wow me, but it would probably be good on a burger.

The cheddar cheese with scotch bonnet chile and red peppers had a nice kick to it.
An orange wedge of cheddar cheese on a brown cutting board with a red and black label reading "cheddar cheese with scotch bonnet chili and red peppers"
Trader Joe's cheddar cheese with scotch bonnet chile and red peppers was spicy.

Ted Berg

The cheddar cheese with scotch bonnet chile and red peppers was one of the strongest options I tried. It was very sweet, fairly spicy, and soft like a classic pimento cheese.

I could see it serving as a great starter for a spicy cheese dip.

The creamy Danish Havarti cheese would be great on sandwiches.
A flat, square block of white cheese with a red label reading with "Trader Joe's Havarti cheese"
Trader Joe's creamy Danish Havarti cheese was very mild.

Ted Berg

The Havarti had a creamy texture and mild flavor that could work in plenty of dishes.

It would probably be great on sandwiches, especially because Havarti tends to melt well.

Trader Joe's goat milk cheddar-style cheese was tangy.
A rectangular block of white cheese with a yellow and red label reading "goat-milk cheddar-style cheese"
I enjoyed the flavors of Trader Joe's goat milk cheddar-style cheese.

Ted Berg

Trader Joe's goat milk cheddar-style cheese was a great option. It had a sharp, familiar cheddar flavor and a tanginess from the goat milk.

It was surprisingly creamy for a firm cheese. I'd use it on a roasted-turkey sandwich with cranberry mayo.

Trader Joe's Camembert was a smooth, subtle cheese.
White wedge of cheese with a yellow and orange label reading "Trader Joe's Camembert"
Trader Joe's Camembert cheese would likely pair well with bold flavors.

Ted Berg

Trader Joe's Camembert was silky and mildly earthy. It would be a great mild option on a cheese plate alongside bold flavors like salami or chorizo.

I might also spread some on a fresh baguette.

The Unexpected cheddar was one of the best cheeses I tried.
A rectangular block of cheese with a white wrapper depicting an illustration of a woman at a market and a male vendor
I loved the dry, tangy Unexpected cheddar cheese.

Ted Berg

I didn't expect Trader Joe's Unexpected Cheddar to be the best cheddar I tried, but its dry, pleasantly grainy texture and sharp, tangy flavor were addictive.

Next time I make chili, I'll be grating this on top.

The Chiave d' Oro raw milk hard cheese was nutty and mild.
A wedge of yellow cheese with a yellow and tan label reading "Trader Joe's chiave d'oro raw-milk hard cheese"
Trader Joe's Chiave d' Oro raw milk hard cheese had a nutty bitterness to it.

Ted Berg

Trader Joe's Chiave d' Oro, which translates from Italian to "golden key," was a hard cheese that was surprisingly creamy in texture. It had a mild, nutty flavor and bitter rind.

I'd pair it with honey on a charcuterie board or add it to a salad with a sweet vinaigrette.

Trader Joe's goat's milk Gouda-style cheese was milder than I expected.
White wedge of cheese with a blue label with an illustration of a windmill and text reading "Goat's milk gouda-style cheese" on a wooden cutting board
Trader Joe's goat's milk Gouda-style cheese was on the subtle side.

Ted Berg

I love Gouda-style goat cheese, so I was excited to try this option from Trader Joe's.

I was initially disappointed that the goat's milk Gouda-style cheese tasted milder than expected. Still, it had a subtle earthy flavor and a delicious creamy texture on a cracker. It was especially tasty when paired with a slice of spicy soppressata.

My kids were fans of the Iberico cheese.
A gray wedge of cheese with gold and red label reading "Iberico cheese"
Trader Joe's Iberico cheese tasted similar to Parmesan.

Ted Berg

This 4-month-old Spanish cheese made with cow, goat, and sheep's milk was hard and sharp, like a buttery Parmesan.

I could see it pairing well with red wine or fruit, like sliced pears. My Parmesan-loving kids liked this cheese the best.

Trader Joe's raw milk cave-aged Le Gruyère was delicious.
A rectangular package of Le Gruyere cheese with a black and white label on a wooden cutting board
Trader Joe's raw milk cave-aged Le Gruyère was hearty and spicy.

Ted Berg

The cave-aged Le Gruyère was especially tasty because of its hearty spiciness, earthiness, and delicately granular texture.

It was a powerful cheese that I'd imagine pairing well with whiskey. To serve, it doesn't need much more than a simple cracker.

Trader Joe's bucheron was more flavorful than I expected it to be.
A circular cheese wrapped in white paper with a label reading "Trader Joe's Bucheron soft-ripened goat's milk cheese"
I was surprised by the tanginess of Trader Joe's bucheron.

Ted Berg

Though Trader Joe's bucheron was the last cheese I tried, it was the one I ate the most of. The soft-ripened goat's milk cheese had an intense flavor that came on slowly.

It had a soft, creamy texture and pleasant tanginess. It would likely make a tasty, indulgent addition to a salad.

The creamy Toscano cheese soaked in syrah was my winner.
A yellow wedge of cheese with a red rind and a purple and peach label reading "creamy Toscano cheese soaked in Syrah"
My wife and I loved the sweet, sharp flavor of Trader Joe's creamy Toscano soaked in syrah.

Ted Berg

The creamy Toscano soaked in syrah was the clear-cut favorite for me and my wife. It was creamy and granular, sharp and sweet, with only a breath of wine flavor.

This cheese paired nicely with a sweet cracker — I'd recommend the Carr's whole-wheat variety or anything with dried fruit.

This story was originally published in April 2024 and most recently updated on March 3, 2025.

Read the original article on Business Insider

I've taken 2-week international trips with only a carry-on. My best packing tip is to focus on one color.

Business Insider's reporter now sticks to one color when she travels.
Business Insider's reporter now sticks to one color when she travels.

Monica Humphries/Business Insider

  • For years, I overpacked to avoid repeating outfits on vacation.
  • Now, I've mastered the art of packing, and my biggest tip is to stick to one color.
  • It allows for more outfit combinations. Plus, it leaves room in your bag for fun statement pieces. 

Three summers ago, I sat on my unzipped suitcase in the middle of New Zealand's Auckland Airport and attempted to squeeze my carry-on bag shut.

Strangers avoided eye contact when they spotted me: a helpless over-packer. Sweat glistened on my forehead as I forced the zipper closed. I was already wearing a tank top, sweater, and jacket. Next to me was a tote bag with more clothes and souvenirs. Nearby, my backpack was stuffed to the brim. 

Business Insider's author's luggage at the Auckland Airport in New Zealand.
Business Insider's author's luggage at the Auckland Airport in New Zealand.

Monica Humphries/Business Insider

I prayed no one would question my three carry-on bags instead of the allotted two. I also vowed to never overpack again. 

Now, after a handful of two-week-plus international trips, I'm convinced I've mastered the skill of packing. My biggest tip: stick to one color.

One color means more outfit options and more space

After living in New York for three years, I fell into the cliché of wearing all black. Initially, I thought it was an NYC uniform and, hence, a requirement to be trendy in the city. Later, I realized it makes life a whole lot easier.

My abundance of black clothes means I can mix and match textures and shapes without doubting whether the color combination will work together.

For years, I didn't follow this rule when packing for trips. An international trip, to me, is a big celebration.

To mark the occasion (and the pictures that would accompany it), I packed with the goal of never repeating an outfit. I'd ditch the fashion lessons I learned from New York and pack fun colors and untouched pieces from the back of my closet.

Then, I'd end up on a trip not liking anything I packed and repeat outfits again and again.

Finally, I realized that if wearing mainly black makes my day-to-day life easier, it'd probably make my vacation life easier.

By focusing on one color, most of the outfits in my suitcase go together. This allows me to mix and match pieces to create new shapes and new fits without repeating an entire outfit. 

Plus, it saves me room in my bag. If more of my items go together, I can pack less while still having options.

The author accessorizes with earrings, jackets, and bags.
The author accessorizes with earrings, jackets, and bags.

Monica Humphries/Business Insider

One color doesn't mean you can't pack a statement item or two

I learned that this space-saving tip also means I have room for a statement item or two that I'm confident I'll wear.

When I embarked on a two-week trip to Japan, my suitcase was filled with dark clothes, which gave me the confidence to pack my polka-dot coat.  

I knew my all-black outfits would match the coat, so my statement piece could be worn repeatedly. If I had packed other patterns or more colorful clothes, I likely would've worn the coat once or twice and would've needed room for more coats in my suitcase.

For a two-week trip across Italy and Cyprus, I followed a similar rule and mainly stuck to black clothing. 

Here, my statement pieces were accessories and shoes. I wore colorful earrings, rocked platform sandals, packed trusty button-downs, and found pops of colors in scarves and jewelry I purchased during the trip.

The author in all black on a trip to Panama.
The author wears black on a trip to Panama.

Monica Humphries/Business Insider

When I look at pictures, I don't think — or care if — it looks like I'm wearing the same thing

One fear I had when I started wearing mainly black on trips was that it might look like I was wearing the same thing in every picture.

I combat that by packing different types of clothes. I might pack a black midi dress that can be worn as a dress, as a skirt, or with long sleeves underneath. Beyond a dress, I'll pack black jeans and black flowy pants. When it comes to shirts, I'll make sure I have tight-fitting tops and loose ones.

By having a variety of styles, I think my outfits vary enough.

Even more importantly, I learned that it doesn't matter if I look similar in pictures.

I care more about the places I visited and the memories I created — regardless of what I was wearing.

Read the original article on Business Insider

Trump says it's full steam ahead for Canada and Mexico tariffs tomorrow. Now stocks are tanking.

Donald Trump speaks to reporters in the Oval Office
President Donald Trump said the US is just hours away from starting a trade war with its neighbors.

Roberto Schmidt/AFP/Getty Images

  • Donald Trump on Monday said tariffs on Mexican and Canadian goods are coming.
  • The US previously worked out a pause with its neighbors but the time has run out, he said.
  • The Dow Jones Industrial Average dropped 848 points and the S&P 500 was down more than 2%.

President Donald Trump said on Monday that the White House will forge ahead with imposing 25% tariffs on Mexico and Canada.

"No room left for Mexico or Canada," Trump told reporters during an unrelated White House event. "The tariffs are all set, they go into effect tomorrow."

Trump's comments deepened a sell-off in the stock market during Monday's trading session. The Dow Jones Industrial Average dropped as much as 848 points and the benchmark S&P 500 was down more than 2%. The Nasdaq Composite dropped 3%, with the tech-heavy index extending its decline after a sharp drop in Nvidia stock during the day.

Earlier in the day, Commerce Secretary Howard Lutnick had left the door open that the president might change his mind. Trump already paused the tariffs for a month based on both countries pledging to do more to stem illegal immigration.

Trump on Monday reiterated his view that the tariffs are punishment for Mexico and Canada for failing to do enough to prevent fentanyl from entering the US.

Both nations have already said how they would retaliate with their own tariffs. Canada published an extensive list of targeted American products, ranging from agricultural products to alcoholic beverages. Canadian Prime Minister Justin Trudeau previously called on his citizens to prepare to forgo American-made goods.

"It might mean checking the labels at the supermarket and picking Canadian made products," Trudeau said last month. "It might mean opting for Canadian rye over Kentucky bourbon, or foregoing Florida orange juice altogether. It might mean changing your summer vacation plans to stay here in Canada."

The US imports a range of key goods from the two countries, including crude oil, car parts, and electronics, and trade policy experts previously told BI that new tariffs are likely to increase the prices of those goods.

Trump previously said that Americans would feel "some pain" with tariffs, but the price would be worth it in the end. Still, some companies have started to prepare for price increases caused by the tariffs. Real estate consultants previously told BI that Trump's 25% steel tariff will likely make rent and condo prices surge.

It's unclear how long these tariffs will last. Trump's initial executive order from February said that they would remain in effect until the impacted countries cracked down on their drug and border policy.

This is a breaking news story. Stay with Business Insider.

Read the original article on Business Insider

YouTubers are digging for gold on a bigger screen: TV

Cast of Smosh
Smosh, the sketch-comedy YouTube channel founded by Anthony Padilla and Ian Hecox, has grown its audience on TV sets.

Brennan Iketani/Smosh

  • Some YouTube creators are adapting their content for TV screens by producing longer videos.
  • Longer content on TV can boost revenue with more ad breaks and higher rates.
  • YouTubers shared how they're optimizing their videos for the big screen.

YouTube wants to be the new TV, and some content creators are doubling down on it to make more money.

The company said in February that TV had surpassed phones as the main place to watch YouTube in the US. It said that on average, viewers were watching more than 1 billion hours' worth of YouTube on their TVs.

The rising TV viewership is starting to boost ad revenue for some creators.

Jordan Matter, who has 28 million subscribers, makes challenge and skit-based videos featuring his daughter. In the past 28 days, he told Business Insider, 65% of his channel's total ad revenue came from TV, despite TV viewers accounting for 45% of his total audience.

In December, YouTube said creator earnings from TV were up by more than 30% year over year.

Creators including Matter are developing longer videos and compilations as they chase TV viewers and ad dollars. Longer videos can include more ad breaks, thus boosting revenue.

"If you have a 45-minute video, you can have three or four different ad-break segments," Dan Weinstein, a cofounder and co-CEO of Underscore Talent, told BI.

Weinstein said that combining existing videos in compilations was also an easy way for short-form content creators to join the TV trend.

"Really funny, viral short-form stuff actually does tend to do pretty well if sort of strung together," Weinstein said.

Making extra-long videos by piecing together shorter ones

YouTubers don't need highly produced Netflix-style shows to do well on TV. Victor Potrel, a senior vice president of partnerships and creator services at the digital-media company TheSoul Publishing, said he saw YouTube consumption on the TV as an accelerating trend.

"It's more the evolution of people gradually changing their consuming habits but wanting the same content on their TV devices," Potrel said.

TheSoul manages several YouTube channels, including 5-Minute Crafts, Bright Side, and 123 Go. For TV, Potrel said, TheSoul packages videos based on themes such as home decor and builds them into hourslong videos.

"You don't need to radically change the way that you produce content," Potrel said. "Mostly it's been about packaging the content and adapting it for the screen."

The company said TheSoul's share of global views on connected TVs rose to 24% in 2024 from 17% in 2022, and watch time increased to 41% from 28%. Global emerging markets have also shown an increase in TV viewership — for instance, views of TheSoul's content on connected TVs in India doubled from 2022 to 2024, reaching 10%.

Revenue has increased as well. Potrel said longer watch times had led to higher ad rates for TheSoul's creators.

Reaching different audiences on TVs

YouTubers are trying to appeal to both kids and Gen Z viewers on TV. Their viewing behaviors are very different — kids may sit down to watch more engaging pieces of content, while Gen Zers may listen to videos in the background while multitasking.

For Matter, who makes videos for kids, his team has adapted in two ways: They've doubled the length of the videos and elevated production quality with subtitles and video graphics.

Kiana Parker, an executive vice president of programming and content at the sketch-comedy YouTube channel Smosh, said Gen Z and millennial viewers tended to enjoy accessible content on TV that doesn't require a lot of background knowledge.

"What can you put on and be busy folding your laundry to, or go run out of the room to grab something and come back and still feel like you didn't miss the entire thing," Parker said.

Now most of Smosh's content is 30 to 45 minutes long, comparable to a TV series. The Smosh Pit YouTube channel used to frequently upload 12- to 15-minute videos.

"Our current production value splits the difference between quality but also casualness," Parker said. "Our editing style is more free-form, where the editors are inserting jokes into the video or we leave in a blooper."

The Smosh team is continuing to explore new strategies and create content for larger screens — partly because it's reading the tea leaves on where YouTube is headed as a platform.

"Whenever YouTube is really adamant about a product, it's always a quiet indicator to really care about it," Parker said.

Read the original article on Business Insider

Melania Trump wore menswear again. It's becoming her signature style for this term.

Melania Trump at the U.S. Capitol to speak about the "Take It Down Act."
Melania Trump on March 3, 2025 at the US Capitol to speak about the "Take It Down Act."

Bill Clark/Getty Images

  • Melania Trump visited the US Capitol Monday to discuss the "Take It Down Act" aimed to help victims of deepfake and revenge porn.
  • She arrived wearing a tan suit, matching heels, and a black tie.
  • The menswear style is one of a few she's worn so far during Donald Trump's second term in office.

Melania Trump's recent White House fashion can be described in one word: menswear.

The first lady made an appearance at the US Capitol on Monday to support the "Take It Down Act" — a bill that would make posting revenge porn a federal crime.

While entering the discussion via the Senate Carriage hallway, Melania was photographed wearing a three-piece tan suit, black tie, white button-down top, and matching pumps.

The sharp look matches other menswear ensembles she's sported so far during her husband, Donald Trump's second term in office.

Melania Trump at the U.S. Capitol on March 3.
Melania Trump at the US Capitol on March 3.

Saul Loeb/Getty Images

Melania wore a similar style almost a week earlier, on February 22, at the 2025 National Governors Association dinner hosted at the White House.

For the occasion, she chose a black suit jacket, skinny, ankle-length dress pants, and a white tuxedo blouse with a sharp collar. The first lady also sported her signature pointed pumps.

Donald Trump and Melania Trump at the 2025 National Governors Association dinner on February 22.
Donald Trump and Melania Trump at the 2025 National Governors Association dinner on February 22.

Tierney L. Cross/Getty Images

Melania's style switch feels significant

The recent masculine shift in Melania's style is significant. Between 2016 and 2020, during her first years in office, the former model more often wore midi dresses, skirt-and-blouse sets, and gowns.

In her first White House portrait, she did wear a suit, though her accessories at the time were feminine. She's seen wearing two diamond rings and a sequined neck scarf in the image.

This time around, however, Melania leaned more strongly into menswear for her official portrait.

Her new portrait shows her wearing a satin suit jacket, a white blouse with buttons left undone, a cummerbund, and pleated pants — all while making a power stance against a table.

The first lady hasn't yet shared any details about why she's started gravitating toward suits.

Still, just like Michelle Obama and Kamala Harris, she seems to have least realized the impact of power dressing.

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Tim Cook teases new Apple product coming 'this week'

Tim Cook
Tim Cook is teasing a new Apple product on X again.

Justin Sullivan/Getty Images

  • Apple is planning something for "this week," according to CEO Tim Cook.
  • His X post was concise, but it's a callback to the launch of the first MacBook Air.
  • The announcement is likely for the M4 MacBook Air, Bloomberg reported.

Tim Cook is teasing a new Apple launch coming this week.

The CEO kept his Monday X post brief with a simple caption saying, "this week," and a five-second clip. The post stirred up discussions on whether it's a new iPhone, iPad, or something else.

"There's something in the air," the message in the video said.

This week. pic.twitter.com/uXqQaGNkSk

— Tim Cook (@tim_cook) March 3, 2025

A big clue may lie in the five-word sentence Cook chose to post. It's a callback to an ad for the first MacBook Air, which was announced in 2008. Steve Jobs, cofounder of Apple, famously pulled the laptop out of an envelope to demonstrate its thinness.

Jobs kicked off the announcement with the phrase, "There's something in the air."

Bloomberg's Mark Gurman predicts it's the M4 MacBook Air that'll be announced this week. It would bring a new chip to 13-inch and 15-inch Air models as inventory of the current model winds down, Gurman reported.

As of Monday, Apple lists the M3 and M2 MacBook Air models for $1099 and $999, respectively. The M4 MacBook Pro, which was announced in October, starts at $1599.

If there's a product launch this week, it will follow the February announcement of the iPhone 16E — a more affordable model that's compatible with Apple Intelligence.

Read the original article on Business Insider

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