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Michael B. Jordan plays twins in the period horror "Sinners." Here's everything we know about the mysterious new movie.

A composite image of two Black men. On the left is a close-up shot of a man with short black hair and a goatee looking shocked at something off-camera. His face is lit up by an orange glow. He's wearing a white vest and two string necklaces. On the right is a similar-looking man with short black hair and a mustache, he's wearing a dark suit with a red tie and a red handkerchief in the breast pocket. He's got a gold-chain bracelet on his left wrist with a gold signet ring on the same hand. There is long grass in front of him.
Michael B. Jordan in "Sinners."

Warner Bros. Pictures.

  • Michael B. Jordan plays twins in a mysterious new horror movie, "Sinners," set in the 20th century.
  • The actor has reunited with "Black Panther" director Ryan Coogler for the film.
  • The spooky first trailer shows Jordan's characters preparing to fight a unknown threat.

Michael B. Jordan and director Ryan Coogler have reunited for "Sinners," after working together on blockbuster projects like "Creed" and "Black Panther."

Jordan plays a pair of twins in the early-20th-century historical horror set to be released in 2025. However, further details about the movie's plot have been kept intentionally murky.

Jordan's characters, Elijah and Elisa, return to their hometown in the southern United States and face a mysterious threat.

In April 2024, there were rumors the film was about vampires. This was noted by The Hollywood Reporter when it broke the news that Wunmi Mosaku had joined the cast. However, the film's trailer dropped online in September 2024 and there was no explicit vampiric imagery.

Coogler could be keeping the film's antagonist unclear as to not spoil any twists for future audiences.

With that in mind, here's everything we know about "Sinners" so far.

'Sinners' trailer shows Michael B. Jordan defending a bar from a mysterious group

The initial trailer keeps things very close to the chest opening with Jordan, playing one of the twins, defending an old bar, followed by a shot of the twins embracing having returned to their hometown.

The bar, which we find out in a preview for the second trailer is owned by the twins, is approached by a strange group of people who want to get in, but it's not clear why.

In one shot, a boy appears in a church, with claw marks across his face.

The trailer's voiceover does suggests the plot could involve supernatural elements. Jordan says "I've been all over this world. I've seen men die in ways I ain't even know was possible. Of all the things that I've seen, I ain't ever seen no demons, no ghosts, no magic… til' now."

From there, the footage claims that "Sinners" is a "new vision of fear" from Coogler. There are snippets of people in bloodied clothes, and Jordan preparing for a fight inside the bar, and Jordan firing an old machine gun at something off-camera.

Coogler included an easter egg for a potential plot twist the trailer's final shot. We see a crowd dancing to a DJ and boom-box β€” items that don't match the film's early 20th-century setting.

On Sunday, Warner Bros. released a new clip from the film showing three people trying to persuade Elijah and Elias to let them into a bar. This scene does fit the vampire trope of having to ask permission before entering a building.

#SinnersAreComing
Trailer Tuesday. #SinnersMovie only in theaters April 18. pic.twitter.com/BTUABaJ4Vt

β€” Warner Bros. Pictures (@wbpictures) January 26, 2025

Michael B. Jordan leads the "Sinners" cast alongside Hailee Steinfeld

An image of two women. On the left, a Black woman has her hair up. She's wearing a black dress with several necklaces. She also has two earrings on. On the right is a white woman with shorter dark hair, there are two yellow dress straps over her shoulders.
Wunmi Mosaku and Hailee Steinfeld in "Sinners."

Warner Bros Pictures

Coogler recruited an impressive cast for "Sinners" in addition to Jordan. "True Grit" and "Hawkeye" star Hailee Steinfeld plays Mary, who is seen in the trailer dancing in a yellow dress, while "Lovecraft Country" and "Loki" actor Wunmi Mosaku plays Annie.

British audiences will recognize Jack O'Connell, who played Cook in the UK TV show "Skins," as Remmick.

They're joined by Jayme Lawson as Pearl, Delroy Lindo as Slim, Li Jun Li as Grace, and Omar Benson Miller as Cornbread.

"Sinners" will be released on April 18

Michael B. Jordan sweating
Michael B. Jordan in "Sinners."

Warner Bros.

Warner Bros. pushed the film's cinema debut back from March 7 to April 18.

In December 2024, Deadline reported that the reshuffle was down to the "scarcity" of labs that could work on "Sinners" because it was shot on film.

Read the original article on Business Insider

Influencer management firm Shine Talent acquires Spark Media as creator deals drive M&A

Shine Talent Group
Emily Ward and Jess Hunichen, cofounders of Shine Talent Group.

Nicole Breanne Shabada

  • Shine Talent Group has acquired Spark Talent Group, expanding its influencer talent roster.
  • Spark, founded in 2020, manages digital creators globally.
  • Influencer marketing and talent management firms have become popular targets for M&A.

Influencer management firm Shine Talent Group has acquired Spark Talent Group as M&A picks up across the creator economy.

Shine is adding to its roster several beauty and lifestyle creators through the deal. It's inking contracts with Spark's exclusive talent, including Monica Rubi, who has 101,000 Instagram followers; Caroline Patterson, who has 191,000 TikTok followers; and Bailey Valente, who has 415,000 followers on TikTok, among other creators.

Emily Ward, cofounder of Shine, told Business Insider that US growth is the firm's top priority this year.

The Spark deal is Shine's second acquisition. In 2020, it acquired Fourth Floor Management, a Toronto-based talent management firm.

Spark was founded in 2020 by Summer Lee. Lee is stepping down as the firm's CEO to focus on other endeavors outside the talent management industry, she told BI.

Talent management firms, influencer marketing startups, and podcasting companies have become hotΒ acquisition targets in the creator economy as influencers continue to command audiences.

Last year, talent-management firm Wasserman acquired the agency Long Haul as it looked to grow its gaming and sports business. Influencer marketing and talent company Whalar Group also acquired the management firm Sixteenth. In influencer marketing, one of the most high-profile sales was Publicis Groupe's purchase of Influential for $500 million.

Shine and Spark declined to share the financial terms of the deal.

Shine represents over 250 influencers, including Instagram creators Sarah Nicole Landry (2.5 million followers), Alicia McCarvell (1.3 million followers), and Lydia Okello (61,000 followers).

Read the original article on Business Insider

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