Brands are increasingly feeling the impact of President Trump’s tariffs — particularly those sourcing from China, where U.S. tariffs have climbed to 145%, with more changes on the horizon.
One such brand is Bogg Bag, the brightly colored, Croc-inspired tote bag that was riding a wave of virality last year. Kimberly Vaccarella, CEO and founder of Bogg Bag, is no stranger to economic headwinds, having launched her business amidst the 2008 financial crisis, managed tariffs during the first Trump administration and navigated a supply chain crisis during the Covid-19 pandemic.
Trump’s current tariffs, however, are new. The start and stop nature of the tariffs has made for uncertainty, leaving brands like Bogg Bag, well, uncertain of how to best brace for impact. In response, Vaccarella is considering expanding Bogg Bag’s supply chain out of China to set up a factory in Vietnam.
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In the measured language of quarterly earnings calls few phrases say more with less than “cautious but competitive”. That’s how Publicis Groupe CEO Arthur Sadoun described the mood among advertisers as tariffs cast a long shadow over the global economy and subsequently ad spending.
As President Trump administration’s tariffs keep the world guessing, marketers are starting to weigh the consequences: thinner margins, shakier pricing and the return of financial scrutiny across every marketing line item. No one’s pulling out. But no one’s doubled down either.
“To be clear, our clients are going to wait to see if there is more visibility before starting to invest,” Sadoun said on the group’s quarterly earnings call on Tuesday.
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They say the third time’s the charm. The owner of Possible — the conference, trade show and event that’s hitting its third year — certainly hopes so and has invested millions into its scaled but careful expansion.
Hyve Group, an event and conference specialist that owns ShopTalk, Fintech Meetup and dozens of other events globally — and bought Possible’s owner Beyond Ordinary Events last year for a rumored $40 million — is bringing a signature feature of ShopTalk to Possible: scheduled meetings.
While ShopTalk schedules something on the level of 50,000 such meetings, the scaled down version for Possible is closer to 3,000 according to Mark Shashoua, CEO of Hyve Group.
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This week’s Future of TV Briefing looks at how TV network and streaming service owners like AMC Networks are placing bigger bets on outcome-based measurement heading into this year’s upfront and the potential for outcome-based buying.
Outcome-based measurement is becoming more commonplace in the TV and streaming ad market. So how long until business outcomes – which range from search and sales lifts to online and in-store visits – become the currency on which TV and streaming ads are bought and sold?
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This is the first installment in Digiday+ Research’s 2025 CMO Strategies series that analyzes key marketer strategies and challenges across leading marketing channels, including ad-supported streaming, retail media, display advertising and social media. In this edition we take a look at retail media.
Retail media advertising has been the subject of a fair amount of industry buzz, but there are signs that the marketing channel could be heading toward maturation. For instance, 27% of marketers said retail media is one of two marketing channels that took the highest portion of their company’s budget as of first-quarter 2025, down 4 percentage points from first-quarter 2024. This is according to Digiday+ Research surveys conducted annually among brands, retailers and agencies.
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Making Instagram a separate company. Buying Snapchat. Wiping everyoneâs Facebook friends. Creating a feed of only ads.
These were some of the ideas that Meta CEO Mark Zuckerberg considered over the years as he built his social media empire. Over the past two days, he talked about them from the witness stand at a federal courthouse in Washington, DC, where Meta is fighting the Federal Trade Commission on an antitrust case that could ultimately require it to sell off Instagram and WhatsApp.
Zuckerberg has so far testified for roughly nine hours. Heâs expected to continue testifying on Wednesday, followed by Sheryl Sandberg. So far, the FTC has prodded him to confirm its theory of the market and understand his motivation for acquiring nascent rivals.
The FTCâs theory of the case is that Meta gobbled up newer competitors by buying Instagram and WhatsApp in the early 2010s, when it feared they would grow to challenge its dominance. The agency is trying to show that Meta has monopoly power in a market it calls personal social networking services, which is focused on connecting with friends and family and includes the apps Snapchat and MeWe.
Meta argues that the FTC has craf …
Every gaming platform has its own app for managing games, such as Apple’s Game Center, for example. But for those who have multiple consoles, GamePal is a great companion app that helps players keep track of their entire game library.
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Skullcandy has made a name for itself in recent years with well-featured budget earbuds that don’t sound awful. Although its new Method 360 ANC earbuds are launching with a “special $99.99 introductory price” (that will eventually go up to $129.99) making them one of the brand’s most expensive offerings, the company has partnered with Bose to help ensure they’re Skullcandy’s most comfortable and best-sounding earbuds.
Like the Motorola Moto Buds Plus that debuted a year ago, the Method 360 ANC feature licensed technology and audio tuning by Bose to deliver “Skullcandy’s most advanced audio experience to date,” the company said in a press release. That includes three different sizes of ear gels and fit fins designed to comfortably keep the earbuds in place while effectively blocking out unwanted sounds.
Don’t expect audio and ANC performance on par with Bose’s QuietComfort Ultra earbuds, but you’ll be potentially saving yourself close to $200 by instead opting for Skullcandy’s latest.
While most wireless earbuds include a charging case with a clamshell design, the Method 360 ANC’s charging case has a sliding design – similar to the company’s Dime Evo earbuds – with an O-ring clip on one end that functions similar to a carabiner. The case isn’t tiny by any stretch of the imagination, but boosts the earbuds’ battery life from 11 hours to 40 hours, or from nine hours to 32 hours with ANC turned on.
Available in five color options including black, bone, primer, plasma, and leopard, the Method 360 ANC also feature a four-microphone hybrid ANC system with a Stay-Aware mode for boosting ambient sounds plus a low latency mode that helps ensure audio stays in sync when gaming or watching videos.
Wear detection automatically connects the earbuds to a device and pauses playback when you remove them from your ears, while multipoint pairing streamlines switching between devices. The Method 360 ANC also have an IPX4 rating against sweat and water (you won’t want to dunk them), support Spotify Tap and Google Fast Pair, and connect to Skullcandy’s Skull-iQ mobile app allowing the function of the earbuds’ shortcut buttons to be customized as well as EQ adjustments.
Mohsen Mahdawi had a feeling his naturalization appointment would go awry. A week before his meeting with US Citizenship and Immigration Services (USCIS), Mahdawi called his friend Chris Helali and told him he was concerned. âHe thought it was likely â and I agreed â that he would be arrested, that they would ambush him at this interview,â Helali tells The Verge. Mahdawi had been so fearful of being detained by Immigration and Customs Enforcement (ICE) that he had reportedly been in hiding for weeks. But Mahdawi couldnât miss the appointment. According to USCIS, âfailure to appear for a scheduled interviewâ almost always âresults in denialâ of a personâs application.
The interview was scheduled for 11AM on April 14th. Helali waited outside the building. âWe started to realize that something was amiss,â Helali says. Around noon, the group was told Mahdawi had been handcuffed. Three minutes later, he was escorted out of the building by two Department of Homeland Security officers. Helali captured the arrest, first reported by The Intercept, on video.
EXCLUSIVE FOOTAGE: Columbia student and Palestinian Mohsen Madawi was just arrested during a visit to the i …
The U.S. has just cut off one of Nvidia’s fastest-growing markets, triggering billions in fallout. The export crackdown may have ended the company’s biggest bet outside America. Nvidia said Tuesday it will take a $5.5 billion charge this quarter after […]
The post Nvidia’s China dream collapses; stock falls 6% after $5.5 billion charge linked to China AI chip export ban first appeared on Tech Startups.
Finding the perfect spot to use a projector isn’t always easy, especially when it comes to portable projectors and outdoor environments. That’s why XGIMI recently launched its own portable outdoor screen for projectors.
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